24Jan/100
What to do When AdSenseTM Serves the Wrong Ads – Diet
What to do When AdSenseTM Serves the Wrong Ads
Dave Lavinsky
The most common frustrations among AdSense publishers are 1 Google serving inappropriate ads on their web pages, 2 low click-through rates and 3 low payouts per click. This article discusses the first frustration, which is highly correlated with the other issues, and discusses what webmasters can do to combat it.
To begin, it is important to understand how Google determines what ads to serve via the AdSense program. This explanation goes back to April 2003 when Google acquired Santa Monica, CA-based Applied Semantics. Applied Semantics