Secrets Of Getting Free Advertising – Marketing
Secrets Of Getting Free Advertising
Jason Barrow
The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them.
Ezine article writing:
One way is to write an article relative to your particular expertise and submit it to all the publications and media dealing in the dissemination of related information. In other words, become your own publicity and sales promotions writer. Get the word out; establish yourself as an expert in your field, and "tag-along" everything you write with a quick note listing your address for a catalog, dealership opportunity, or more information.
Participate in radio and TV talk shows:
Another really good way is by becoming a guest on as many of the radio and television talk shows or interview type programs as possible. Actually, this is much easier to bring about than most people realize. Write a letter to the producer of these programs, then follow up with an in-person visit or telephone call. Your initial contact should emphasize that your product or service would be of interest to the listeners or viewers of the program - perhaps even saving them time or money.
Posting advertising circulars:
Other ways of getting free or very inexpensive exposure include the posting of advertising circulars on all the free bulletin boards in your area, especially the coin-operated laundries, grocery stores, and beauty and barber shops. Dont discount the idea of handing out circulars to all the shoppers in busy shopping centers and malls, especially on weekends. You can also enlist the aid of the middle school students in your area to hand out circulars door-to-door.
Use your business cards and envelops:
Some of the more routine methods include having a promotional ad relative to your product or service printed on the front or back of your envelopes, business cards at the time you have them printed with your return address.
Use the publications:
Be sure to check all the publications that carry the kind of advertising you need. Many mail order publications just getting started offer unusually low rates to first-time advertisers; a free-of-charge insertion of your ad when you pay for an order to run three issues or more; or special seasonal ad space at greatly reduced rates. And there are a number of publications that will give you Per Inquiry PI space - an arrangement where all orders come in to the publication, they take a commission from each order, and then forward the orders on to you for fulfillment.
Many publications will give you a contract for "stand-by" space. In this arrangement you send them your ad, and they hold it until they have unsold space, and then at a price thats always one third or less than the regular price for the space you need, insert your ad. Along these lines, be sure to check in with the suburban and neighborhood newspapers.
If you send out or publish any kind of catalog or ad sheet, get in touch with all the other publishers and inquire about the possibilities of exchange advertising. They run your ad in their publication in exchange for your running an ad for them of comparable size in yours.
Free offer:
Finally, theres nothing in the world that beats the low cost and tremendous exposure you get when you advertise a free offer. Simply run an ad offering a free report of interest to most people - a simple one-page report with a "tag-line" inviting the readers to send money for more information, with a full page advertisement for your book or other product on the backside. Ask for a self-addressed stamped envelope, and depending on the appeal of your report and the circulation of the publication in which your ad appears, you could easily be inundated with responses!
The trick here, of course, is to convert all of these responses, or a large percentage of them, into sales. This is done via the "tag-line," which issues an invitation to the reader to send for more information, and the full page ad on the back of the report, and the other offers you include with the complete package you send back to them. As mentioned at the beginning of this report, its just a matter of unleashing your imagination. Do that, and you have a powerful force working for you that can help you reach your goals.
About The Author
Jason Barrow - Sponsored By Beginners World, a website offering free aticles. Beginners World features thousands of free articles on anything everything. This article may be freely distributed so long as the copyright, authors information and an active link are included.
jaycored@comcast.net
5 Keys to Unlock the Waitlist Lock – Writing
5 Keys to Unlock the Waitlist Lock
Linda Abraham
Being wait-listed is tough, and you need the right set of keys to open the door to your dream program. The truth is that even with these keys, its still not guaranteed that the lock will work. But this keychain has the critical pieces of metal youll need to turn that lock.
First, a word of introduction: Realize that receiving a wait-list letter means you qualify for admission. You pass. You are probably on the wait-list and not admitted because they have already admitted applicants with your profile and want diversity in the class. Or they find your qualifications impressive, but find someone elses even more so.
Now lets examine that keychain.
Key 1: Read the letter for any hints of deficiency in your profile and attempt to improve that element in your profile.
Key 2: Give them more reasons to admit you. If the school encouraged contact, inform it of new achievements, initiatives, promotions, and developments in your life. This suggestion implies developing a proactive campaign for contact roughly every 2-3 weeks. The exact particulars will vary depending on your school, specialty, and exactly when you are put on the wait list, but it can include letters, additional visits to the school, an offer to interview, letters of support from others, and occasional phone calls.
Letters should be 1-2 pages. For tips on the letters content, please see "Wait-list Purgatory."
Key 3: Reinforce the idea of a fit between you and the school. Demonstrate how a visit confirmed and deepened your interest in the program. Show how recent activities reveal that your values and the schools are a match made in heaven.
Key 4: Enlist your fan club. Seek additional letters of recommendation from supervisors on and off the job and professors if applying to an academic program. Current students and recent alumni who know you can also write letters of support and emphasize your fit with the program.
Key 5: Ask if there is anything you can do to improve your candidacy. There usually isnt, but if there is you want to know about it and do it. If you have already demonstrated improvement in that aspect of your profile, let them know how you have improved since you applied.
It is much harder to wave the flag when the school doesnt want contact. But even in these cases, you can be proactive, just more indirect. If feasible, visit the school and take a tour. If you know alumni or faculty members, ask them to put in a good word for you at the school. You cant be responsible if your fan club thinks you belong at School X and wants to inform the admissions committee. You will have to be a little more indirect, but you still want someone to show fit and that "new and improved" you. For must-have information on the wait-list process, read "Nine Mistakes You Dont Want to Make on an MBA Waitlist." Accepted.coms editors are available to help you evaluate your application, advise you on your wait-list strategy, and edit wait-list letters. For more information, please visit our catalog.
About The Author
Linda Abraham, Accepted.coms founder and president, has helped thousands of applicants develop successful admissions strategies and craft distinctive essays. In addition to advising clients and managing Accepted.com, she has written and lectured extensively on admissions. The Wall St. Journal, The New York Times, and BusinessWeek are among the publications that have sought Lindas expertise.
Reprint of this article is only permitted when reprinted in its entirety with the above bio.
onlinesupport@accepted.com
How Video Can Be Used Effectively Online – Web
How Video Can Be Used Effectively Online
Marie-Claire Ross
A powerful way to convey your communication messages to your audience is to be able to have your promotional video available on your website.
Yet, we have probably all experienced visiting a website and clicking on a video only to have to been irritated that the content is not viewable or that the sound is inaudible. The result is we leave the website in frustration.
So how do you make sure the video content on your website can be watched by your audience It all boils down to how you want your viewers to access your video file and the level of video quality you want your movie to be played at.
There are two different ways of sharing your video file on the web:
1. Streamable Video
This is where the viewer is able to download sections of your video otherwise known as