How to Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process – Marketing
How to Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process
Jason Van Orden
This article will show you how to cut your printing costs to a penny and have your postcards addressed for free without doing it all yourself, reducing the time you invest in your mailing to almost nothing.
So, you have a list of hot prospects in hand; you need a way to get your marketing message in front of them with the hope that a reasonable percentage will call you. You decide that you want to send a postcard to each prospect.
You open the yellow pages and randomly select a printer.
After explaining what you want, she gives you a quote of eleven cents per postcard. That seems like more than you wanted to spend, so you call a few more printers. Several phone calls later, you finally get a quote that meets your budget--six cents each.
A week later you have the postcards in hand. You sit down with your list on one side and a pile of hundreds of postcards on the other side if you aren