Graphic Design Tip- White Space as a Positive Element – Marketing
Graphic Design Tip- White Space as a Positive Element
Robert Kennedy
Graphic designers of catalogues, booklets and annual reports should consider the paper pages as a positive element of the available graphic design area. The blank white paper spread is like the untouched canvas of a painter. The potential for design impact is encompassed by the physical confinements of the size of the paper pages.
Have you ever painted on canvas before Regardless of whether you are working in oils, watercolors or acrylics, the entire space is roughly blocked in first. Composition is the first area to focus on.
The same concept should be applied to a book publication spread layout. Working the facing pages as a single visual unit, the diverse graphic elements need to be planned for their combination. The arrangement of photographs, descriptive selling copy and headlines takes the form of planned composition. This stage of format development should be done keeping the consumer in mind. Design elements should reflect what looks good to the consumer