23Feb/100
Search Engine Copywriting: Focus on One Topic – Site
Search Engine Copywriting: Focus on One Topic
Nick Usborne
Perhaps the simplest of all the lessons I have learned about writing for search engines is to keep my pages simple. That is to say, whether I am thinking about my readers or about Google, there is a huge advantage to keeping most of your pages confined to a single topic.
There are three approaches I take to the creation of a page, and each has a significant impact on how high the listing for that page appears on Google.
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