Choosing Domain Names for Professional Sites: Six Guidelines – Domain Name
Choosing Domain Names for Professional Sites: Six Guidelines
Syd Johnson
A professional or business site is one where the primary purpose of the site is to facilitate business transactions. You can sell items directly online or exclusively offline, but the result is the same. You want customers to buy products and/or service directly from you.
To create a domain name for this type of website here are a few guidelines:
Shorter is better
Make the name easy to pronounce
Think long term
Stick to Categories and Topics
Do a trademark search
Always have a tag line
Shorter is better
If you want to make real money online, try to keep your domain name as short as possible. In the online world, the choices of where to shop and get information is overwhelming. A shorter name will instantly be memorable. It is always easier to remember short words and phrases. A shorter name is good for word of mouth advertising online and offline. Customers can easily remember the the URL and therefore they