26Feb/100
20 Top tips to writing effective surveys – Marketing
20 Top tips to writing effective surveys
Martin Day
Writing surveys is easy; or is it The truth is that writing surveys is easy but writing effective surveys is more difficult. The following are twenty tips that if followed will help you write more effective surveys.
1. What is the purpose of the survey
Surveys are conducted for many reasons. By phrasing the questions and structuring the answers surveys can be used in a multitude of ways and for a variety of reasons. When compiling a survey don