Promote Your Website – Link Popularity – Email Marketing
Promote Your Website - Link Popularity
Nowshade Kabir
What is link popularity
The quantity of links in different websites pointing to your sites is called link popularity of your website. The more popular is your site the more links you get from other websites and vice versa.
Why is it so important
Links from high traffic websites furnish you with constant stream of visitors. Other website marketing efforts i.e. email marketing, might give good influx of visitors while the campaign lasts but the quantity diminishes once the campaign is over. Links are a different story! Once a link is installed, it might start bringing a steady flow of visitors all the time, depending on the website where the link was placed.
Link popularity is also crucial to search engine ranking of your website. Search engines, especially Google, claim that link popularity is one of the key factors that they consider in their search algorithm while indexing a website. What would be the rank of a website in a search result depend on its link popularity in a very big way.
So, how can you conduct an effective link popularity development campaign and build traffic for your website
Content is the king
Prior to start a link popularity campaign, you should seriously question yourself, what would be the reason for the other sites to post a link pointing to your website Most high traffic sites are quite picky about putting links, and won
Look Into My Eyes – New Webcam Technology – Email Marketing
Look Into My Eyes - New Webcam Technology
Robert Palmer
If a new webcam technology from Microsoft get the go-ahead, then instant messaging could get a whole lot more interesting.
Currently under development at the Microsoft research labs in Cambridge, England, the new webcam, i2i consists of two lenses, which carefully follows an individuals movement. Using an exclusively developed algorithm to cleverly blend what each lens is seeing, resulting in the creation of an accurate stereo "cylopean" image.
All very technical, but for the 18.5 million people source Microsoft who regularly use webcams while they are using instant messengers, i2i means that it will appear as if users are looking into each others eyes.
Antonio Criminisi, lead researcher of Microsofts Machine Learning and Perception Group, said.
"We were able to come up with an algorithm that was able to take two images and capture a corresponding map in 3D. Using this powerful technology, we can now synthetically create an image as if the person is looking straight into your eyes."
According to Dr Criminisi, the biggest challenge for the backroom boys at Microsoft was in calculating how the visual brain works. In particular, how it sees and sorts out colors, shapes and distances.
"Essentially, what we have done is replace human eyes with cameras and the human brain with a computer."
The real magic behind this technology is the newly developed stereo algorithm, which makes it possible to accurately reconstruct a 3D, geometric image in real time and on a standard computer. Fundamentally, this is the same technology which was used to recreate the stunning 3D images of the Martian surface, which were beamed back by the NASA rover.
With the ability to generate realistic looking background images in order that users can pretend they are somewhere other than where they really are! Commenting, Dr Criminisi said.
"This is important for privacy, as I may not want you to see how untidy my bedroom is."
A feature likely to capture the teens market is that of Smart Icons. Instead of typing in the usual pictorial emotion e.g. : i2i can superimpose free floating, 3D ones which can then be instructed to float freely around a persons head or anywhere else for that matter.
While Dr Criminisi admits there are still issues to iron out before the project is passed on to Microsoft Development, he is pleased with what has been achieved in under two years. Dr Criminisis team is already experimenting with code which enables users to create their own wrap-around avatar, 3D face and then have it move as if it were their own.
About The Author
Robert Palmer is CEO of deskNET Communications www.desknet.co.uk providers of the first, viable alternative to opt-in email marketing and newsletter publishing.
Copyright © 2004 deskNET Communications - UK
info@desknet.co.uk
Email Microtargeting – Email Marketing
Email Microtargeting
David Moceri
Email marketing is undergoing rapid changes. Now, more than ever, both the creative and demographic selection and targeting of a message must be highly relevant and qualified.
Microtargeting has become a valued strategy. At VIBEdirect, we have seen the industry withstand incredible changes based on bandwidth, creative, message perception and the fickle marketing factors that affect both open and click through rates with todays campaigns.
Consumers received an average of 3 marketing related emails per month in 1999. This number is expected to jump to over 130 marketing related emails per month by 2005 due to the success rate of email marketing and the number of companies sending optin email. The problem is that this trend has caused email open rates to drop.
In the past, our success had been built on wholesaling opt-in email campaigns to brokers and agencies. But as business conditions changed, we evolved by providing our clients with a microtargeted approach for cost effective results and a positive return on investment. As a result, we have maintained a sustained, strong period of growth.
Our opt-in lists offer marketers a "politically correct" way to reach their target audience on the net. While using bulk e-mail lists is cheaper, the practice in itself is extremely controversial. You must be very careful when considering using bulk e-mail to market your wares on the Internet. This can lead to some unexpected and unwanted results. For example, some of your recipients may decide to "flame" you by clogging up your e-mail system with angry responses to your marketing message. Other recipients will complain to your Internet Service Provider, who may decide to discontinue your account.
We have more than 2,000 opt-in lists with more than 40 million unique names to choose from. All of our email addresses are ALL opt-in from a variety of quality web sites, banner ads, e-surveys & e-zine lists.
The Power of Microtargeting
Email microtargeting is really a distinct form of "niche" marketing, differentiating consumers by segmenting them into identifiable, targeted groups. Its the depth of relationships that counts, not the quantity. Studies show that closer relationships increase the likelihood that email advertising will make an impact.
For the higher quality more targeted and uniform audience, advertisers have traditionally paid a higher cost per impression, although the overall cost for advertisers is lower with email campaigns since the number of impressions is lower. In addition, the ability to modify and adapt the creative to confront rapidly changing marketing conditions makes this medium especially attractive and cost effective.
Our microtargeting approach has been very powerful. This strategy focuses on increasing market share--that is, on selling a product to as much of the market as possible. Once a product succeeds on a microtargeting level, we can eventually modify it to appeal to a larger group. When properly and effectively executed, microtargeting leads back to the masses.
Instead of trying to reach the greatest number of people, microtargeting focuses on earning more of an individual customers business. This strategy doesnt target groups of customers, it targets units of one.
The foundation of our microtargeting approach lies in the idea that 80% of a companys business comes from 20% of its customers. The most active frequent fliers account for the bulk of the airline profit. So, rather than aiming to reach all possible fliers, airlines realize they can more efficiently market themselves by trying to win over the top level, and by encouraging those frequent fliers to fly as frequently with them as possible.
Our microtargeting email practices help businesses provide better, more personal services. It is an equally effective strategy for both business acquisition and retention.
About The Author
David Moceri is President and CEO of VIBE Direct Media, a full service online marketing agency. A complete description of VIBE Direct Media services can be viewed at www.vibedirect.com.