Marketing Automation For Small Businesses And Web Entrepreneurs – Site
Marketing Automation For Small Businesses And Web Entrepreneurs
Abe Cherian
Many Internet marketers wonder how they spend less time marketing their website so they can focus on delighting their clients and developing better marketing strategies to improve sales.
They often ask:
How can I be efficient as possible so that I dont waste time and money
How can I spend less time on activities so that I dont like e.g. marketing and sales and more time on activities I love. e,g. delighting customers, improving sales materials and products
Every time I get busy with clients, marketing falls behind, so I end up with a "feast or famine" cycle. How can I avoid the frustration of being swamped with sales one month and famished the next
How can I get prospects, leads, customers, signups, and referrals come to me instead of having to chase them
How can I build a substantial "contact list", fast, and manage it effectively
How can I organize my contacts, in one palce and build lasting relationships with them
How can I turn visitors into qualified leads automatically -- instead of losing them to my competition
How can I follow-up with my prospects and turn them into paying customers, even if I am on holiday
How do I organize my ad-copies/sales materials all in one place, and use them whenever I need -- from any computer, anywhere in the world
How do I schedule an update/mailing for a future date, and have it delivered even if I am not in front of my computer
How do I know which advertising is pulling better results for me
How do I know the cost of getting a prospect, and the cost of getting a paying customer
How do I know what my time is exactly worth
One answer to the above questions is to develop "Automatic Marketing Systems" that do your marketing for you while you do other things.
Marketing automation and CRM customer relationship management is not just for big corporations -- it must be implemented to your marketing even if you run a home-based business or promote an affiliate program.
When your marketing is effective and runs on auto-pilot, you enjoy a number of benefits:
You spend more time on the tasks that you like to do, which usually are those that got you into the business in the first place.
Clients come to you, and already know about your products, services, or an opportunity, so you dont have to chase them.
While youre busy delighting current clients, youre still getting the word out about your services, so you can smooth out the "feast or famine" cycle that plagues so many Internet marketers.
You get leverage to grow your business faster.
Marketing is a science.
Everybody has a marketing system -- manual or automated. Yet, all results are not equal. Some marketers emerge as giants, and others, including those that started marketing at the same time as the giants, either give up and go out of business or struggle to stay afloat.
Why What are the variables that make a difference in the same thing
Ill tell you why...
The successful ones are better able to relate the needs of the marketplace by using the right automation tools and analytics -- which helps them save time and money and make good judgments.
Tools To Automate Your Web Business:
There are several affordable from $20/month to $149/month Marketing automation websites/services that can help small business owners automate parts of their marketing chores and save time and money and increase your return on investment ROI.
Some websites do part of the automation for you like follow-up auto-responders, and ad-tracking services -- but very few will satisfy all of the above concerns for a small business Internet marketer all in one place.
A service specifically targeted towards small businesses, home-based entrepreneurs, and affiliate marketers will be www.iMediatools.com.
iMediatools provides a solution to all of the above concerns that is affordable $39.99/ month and practical for Internet Marketers. You can even try the full version for a period of 15 days before you get the Enterprise version.
Having total control over your marketing, lists, databases, and leads pays off thousand times over.
About The Author
Abe Cherian is the owner of Multiple Stream Media and publisher of weeklytips.com newsletter, where you will find hundreds of Internet business building tips. Visit www.weeklytips.com to read more tips like this one.
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Five Steps To Successful Web Marketing And Sales Process! – Site
Five Steps To Successful Web Marketing And Sales Process!
Abe Cherian
The basic principles used successfully by brick and mortar storefronts in moving your potential clients through a successful sales process is also the most effective way on the web.
But how
You do this by following the five step process in your marketing strategy by attracting potential clients, building trust, helping them choose the right product, presenting the product, and then closing the sale.
Step One- Marketing / prospecting:
Prospecting is the delivery of qualified visitors to your website. It can be achieved by many forms, such as, search engine marketing, pay-per-clicks, and e-mail advertising that draw people to your site.
Once they are there, its your responsibility to show them how your product can fill the void in the marketplace and what sets your product apart from the rest. Deliver your Unique Selling Proposition, USP.
Step two- Building trust:
Just like in a brick and mortar business where you greet a person when they walk in the door or physically help them find what they are looking for, you can build trust by doing similar things on your website by the elements that surround the design and development of your website.
Your visitor is unconsciously judging your credibility by asking themselves the following questions:
Does the website have the feel and look of a legitimate company
Is it easy to find the company contact information
How is the copy on the site
How fast does it download, and are there any broken links
Is there a privacy policy posted on the site
Is it easy to navigate
Step three- Help the buyer:
If you have done your prospecting right, the visitors coming to your website are hoping to find a solution to their problem. The solution can be a product or a service. Internet marketing studies show that 7 out of 10 visitors are ready to buy. They are only looking for a vendor who they find more helpful.
Ask yourself these questions:
Are you helping your visitors to identify and find the solution to their problem
Are you guiding them to find the solution by easy to find information, and navigation
Step four- Present the product:
Before you present your product, make sure that you have already helped the buyer by identifying with their needs in the previous stage. When you present your product or service to your visitor be sure to keep their attention and their interest by motivating them to continue with the sale.
Step five- Successfully close the sale:
Look at each of the products that you offer and ask yourself these questions:
Are you assuring them by giving guarantees
Does your description answer all their questions
Are you giving them feed back and testimonials from your clients
Do you take credit cards, if so which ones
What happens after they purchase
Take the guess work out of the purchase process.
If you court your visitors by the five steps above, youll see better conversions, and increased profits.
About The Author
Abe Cherian is the owner of Multiple Stream Media and publisher of weeklytips.com newsletter, where you will find hundreds of Internet business building tips. Visit www.weeklytips.com to read more tips like this one.
submitnotify@weeklytips.com
The Fatal Attraction of Online Marketers – Site
The Fatal Attraction of Online Marketers
David Leonhardt
Suppose you were offered 263 links coming into your website from 263 other websites all in one fell swoop. Everybody knows that the more inbound links you have, the higher you will rise in the search engine rankings.
Suppose further that these were real links from real websites that actually sold real products and services