Brand Love pt. 2 – Marketing
Brand Love pt. 2
John Jordan
Last issue, I talked about increasing your Brand Love-- meaning to increase the affection that prospects and customers feel toward your business.
Why
Because increasing "affection" will build relationships. Those relationships, if made strong enough by increased Brand Love, build a bridge for prospects to become customers. To some, that bridge might be made of rope, swaying in the breeze, complete with wooden planks. To others, it will be a mighty stone structure. It all depends on how well you connect with each prospect.
It also means putting more cement on the bond with the customers you already have. Locking customers in, tighter and tighter with every brand experience is a critical aspect to profitability and growth. The reason here is twofold: It costs less to maintain current customers than to gain new ones, and the best advertising is word of mouth. Sounds like a clich
web page building for beginners 2 – Diet
web page building for beginners 2
Ted Dupuie
A search engine robot actually reads the wording on your web pages and places a certain amount of importance on what the content says, but not quite like a human does. A human will place the words together in their head and try to decipher the relevancy to them personally and decide within a few seconds whether they will continue reading or click to another site, whereas a robot counts words and places all relevancy in the numbers it finds. It also gives extra credit to the size of the type and title of each page. What a webmaster should consider, is every word connecting to a keyword and not wasting words, for the public and the robots. This can be difficult to do when writing about certain subjects, but not impossible. Take diets for instance. Saquoyah Publishing writes diets and uses www.free-diet.biz to promote them, but nobody wants to read pages full of the word diet just bandied around with no oomph in the article that should teach the reader about diets. So a happy medium must be reached to get the website placed high in the search engines database, yet allow the articles to inform the reader of the subject written. Remember, the information super highway is called that for a good reason. Most people just want to learn something about a subject, not necessarily buy something. So if you are selling, the first thing you will want is to get the reader to find the pages you have written, and that means search engine optimization, or SEO as it is called.
SEO should be a major consideration as the page is written, and a concentration on keywords should be the main concern of the page writer. Take diets as an example of page writing. The word Diet or Diets should be placed in the title of each page on the website if at all reasonable, and each page should utilize those words as many times as possible without deterring hopeful customers. The title of the page is the most noticeable attraction to your website from the searcher
Is Windows XP Service Pack 2 SP2 Killing Your Affiliate Sales – Marketing
Is Windows XP Service Pack 2 SP2 Killing Your Affiliate Sales
Mike Snyder
Have you noticed a drop in affiliate sales since Microsofts Windows XP Service Pack 2 SP2 was released I have and I didnt really know why until my wife, kids, and friends started asking me why their computer wasnt working right.
While using Internet Explorer my son said, "Dad, nothing happens when I click on this link." I scratched my head for a minute and thought, "he isnt doing anything different, the only thing I recently installed was XP SP2"; then the light went off ... one of SP2s features is the incorporation of a pop-up blocker. After installing SP2, links that normally opened in a new window now dont open at all. The immediate way around it is to hold down the control key Ctrl then click the link or right click the link and select "Open in New Window". To permanently turn off IEs pop-up blocker, click Tools > Pop-up Blocker > Turn Off Pop-up Blocker.
So how does all this relate to lost affiliate sales
If you have your affiliate links set to open in a new browser window, they are considered "pop-ups" by the post-SP2 Internet Explorer and many other pop-up stopping programs. The average Internet surfer with pop-up blocking software or SP2 installed will simply go to another site because they think the link does not work. If they do not see your affiliate product/page, they will obviously not buy what you are selling. Since the pop-up blocking feature is more-or-less automatic with SP2, you potentially lose a customer when they upgrade their copy of Internet Explorer.
Why would anyone set their affiliate links to open in a new window
I have heard both positive and negative reasons to open links in new windows. The main reason to do it is to avoid losing customers by sending them away from your page with no way to get back. That is what I used to do until today.
How can I tell which links open in a new window generate a pop-up
A lesson in Html is beyond the scope of this article but, in general, if you do not have any tags after the URL in the HREF tag, you are not generating pop-ups. If you have a target="_blank" after the URL, it will open in a new window and is considered a pop-up.
What is an easy way to fix my links
If you only have a few pages to fix, just edit them by hand. Pages with many pop-up links can be easily edited in Notepad or other software with a search and replace option. Simply replace target="_blank" with target="_top" or target="_self", target="_parent" if you are using frames. If you have a lot of files to change, try ReplaceEm http://www.orbit.org/replace/ , a freeware program that replaces text strings in multiple files and directories.
The bottom line:
It may just be a coincidence but this morning I changed the majority of my links so they do not open in a new window and saw my affiliate commissions as well as overall site traffic jump within hours!
About The Author
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mike@mrgoodbeer.com