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23Jan/100

Alternative View Points and the Lamp of Creativity – Digital Cameras

Alternative View Points and the Lamp of Creativity
Sue Kendrick

Pictures they say are worth a thousand words, but many writers know that they are worth much more than that!
Without decent photographs or other artwork to accompany an article many features published in todays magazines and newspapers would never see the light of day, so it makes sense to try and supply illustrations along with your submissions.
Last months article gave some tips and advice on how to improve your camera wielding technique so click here if you missed it.
This month were going to look at how photographs can spark off ideas for features and other writing opportunities which means taking the slightly unusual step of writing the article around the picture rather than finding photographs to illustrate the article.
So lets begin with the hanged man. Who on earth is that and what does he have to do with writing or photography Not much really, but he makes a nice analogy. The hanged man from the Tarot card deck for those not familiar with this form of divination, is the only card in the major arcana which is the right way up when it shows the hanged man upside down!
Although he is bound and beset by problems and troubles he has taken the bold step of considering the world and his options from an alternative view point which is what exchanging our computers and pens for a camera can do for us.
A good method of doing this is to set yourself a couple of themes. What these themes are depend on you and your interests, but lets suppose you chose "chimneys" and "dogs".
Both of these are common enough to ensure plenty of subject matter and you should be able to find enough examples whether you are a town or country dweller. Dont forget to take plenty of film with you, or spare batteries and flash cards for digital cameras, and most importantly! A pen and notebook!
A couple of hours wandering the streets gazing skywards at smoke blackened chimney stacks or staring fixedly at the local canine Romeo plighting his troth to Lady Mucks prize Saluki might earn you a few odd looks from the neighbours, but with a bit of luck and determination on your part could also add a few pennies to the coffers as well.
The trick is to take plenty of snaps, a doddle if youve got a digital camera as youll only be printing off the shots you want to keep. If not, well you can often get cheap film from your local dealers bargain box. The developing costs youll have to take on the chin, unless theres a special offer running.
The next stage is to examine what youve got. This is a bit like a deep sea fisherman trawling for cod. Your net is not very discriminating and youll find a lot of sprats and mackerels amongst your "catch". You may not actually have any photographs worthy of publication, but you will almost certainly have ideas and if this means that you will have to go out again armed with your camera to shoot appropriate illustrations, then so be it!
Lets assume you do have a fair amount of reasonable photographs. What sort of article could you write around these subjects Well of course this will depend very much on what is actually in the photographs, but lets go back to our neighbourhood Romeo. A few ideas you could pursue are the problems of stray dogs and irresponsible dog owners, owners that resemble their dogs, or other pets, where to responsibly exercise the town dog, dogs at work, get the idea
The chimney photographs may suggest a feature on ornate chimney pots,Victorian potters, many were often made locally, the local chimney sweep, the history of a particular house or row and the characters associated with them, Santa and problem chimney stacks, or lack of them!.
The photographs themselves will spark ideas, but you dont have to stop at newspaper or magazine features. Good animal, nature and landscape shots may also find a market with greeting card manufacturers and if you can write the sentiments to accompany them so much the better.
In fact, once you build up a collection of quality photographs your options increase all the time, not only in providing illustrations for your own articles, but as stand alone sales to newspapers which for the new comer, is one of the easiest markets to break into.
Our canine Romeo for instance could just make an editors day as an alternative and humorous slant on Valentines day. Now theres an idea! How about a feature on love in the animal kingdom Just the thing for next years Valentines day!
Finally, a word of caution. Do be careful when taking photographs. Many people consider it a breach of privacy having their photographs taken without asking and may not relish being splashed across the front page of the local rag.
You need to be even more cautious when photographing children. They of course make excellent subjects but sadly your motives can easily be misconstrued. If you want to cover a local sports day, school fair or play always obtain permission from the school first.
When you arrive at the event, make a point of letting the head teacher know that you are there. Sending copies of snaps to the school and the children concerned will help to establish trust and credibility.
So, going back to the hanged man, all you need to make sales is an alternative view point. Thankfully you dont have to suspend yourself upside down from a tree, just reach for the light box and light the lamp of creativity!
Poetry for Profit contains a lot of information on the greeting card market which is an ideal place to target words and pictures while READ ALL ABOUT IT! The WriteLink to Newspaper Writing has a detailed chapter on taking photographs for the local and regional press.

About The Author
Sue Kendrick is a freelance writer and graphic designer living in the English Midlands.
She has written many special interest articles for magazines and contributed extensively to her regional newspaper.
She edits and publishes www.writelink.co.uk a UK writers resource website and monthly newsletter and www.writelinkpro.co.uk a content providing service for Writelink and other publications.
Sue also writes fiction and has won several prizes for her short stories.
sue@writelink.co.uk

17Jan/100

Email Marketing Losing Its Effectiveness The Alternative Is Desktop Marketing! – Email Marketing

Email Marketing Losing Its Effectiveness The Alternative Is Desktop Marketing!
Michael Ginzburg

Youve heard of email marketing, but it isnt what it used to be. With todays abundance of spam and even opt-in email solicitations, your messages are competing against hundreds of incoming messages daily. How are you ever supposed to stand out
**There are 2 main problems with email marketing today.**
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The first problem is that your email messages are hardly even opened. Even if your headline is compelling, the chances of your email message being read are close to nil. People are becoming increasingly skeptical about the kind of message attached to what used to be the best subject lines.
The second problem is that most website visitors dont even sign up to opt-in mailing lists anymore. Even those who are interested in your website content are just plain scared to give over their email address to a website they do not know. People are concerned that their email addresses will be sold to third parties and that their "unsubscribe" requests will never be honored.
Is there a way around these problems or is email marketing dead The answer is simple

14Jan/100

Alternative Options For Rising Interest Rates – Mortgage

Alternative Options For Rising Interest Rates
Thad Collins

As interest rates have risen in the last six weeks from record lows, homeowners are once again face with finding viable options to reduce the amount of interest paid on their home loans. The rush to refinance provided borrowers with good to excellent credit the opportunity to take advantage of low interest rates, that helped to reduce their monthly mortgage payments, which was the only benefit provided by the lowered rates.
The one option that still eludes most homeowners, and is recognized and supported by financial and government organizations including Fannie Mae, is Biweekly Equity Acceleration. This industry has made great strides to become a viable tool to help homeowners reduce their mortgages, while building equity in their homes up to three times faster. Biweeklies provide another important benefit versus refinancing; it allows the loan to be paid off sooner than the original stated term.
A mortgage company will not accept a half payment except by special arrangement, and this sort of arrangement is rare. To begin a Biweekly Equity Acceleration Program the homeowner deals with a service provider like Consumer Mortgage Reduction Service, or another company. There are about 30 companies in the United States that specialize in biweekly equity acceleration, and they provide mortgage reduction services directly to the homeowner.
These programs are easy to initiate and do not require refinancing, just complete a few short sign-up forms, and the biweekly company takes over from that point. The process does not change your current mortgage arrangements, just the way your payments are made, instead of one monthly payment the mortgage is paid one half every two weeks. These biweekly payments are automatically deducted from the clients checking or savings account, and applied to the loan in a way that reduces the principle amount owed every six months.
Today