DocuMAX The source for information

31Jan/100

Why Authors Should Blog – Marketing

Why Authors Should Blog
John Colanzi

While watching the presidential conventions I was struck by the fact that blogs had totally revolutionized the publishing industry. Sitting right alongside the major news agencies were the bloggers frantically typing on their laptops. Even seasoned veterans who had covered past conventions mentioned the power of this new media.
Due to the dynamic nature of blogs, the bloggers with their laptops could report in real time, thus getting their stories online long before the morning newspapers would hit the streets. Commentators even mentioned that many of the breaking news stories had been reported first by bloggers.
Think about this for a minute. Gutenberg revolutionized the publishing industry by letting writers mass produce their work.
The next phase of growth was the Internet. Finally anyone could publish their work and have it sent around the globe in seconds. When the digital publishing revolution hit, it seemed too good to be true.
With the digital revolution anyone and everyone could now spread their message. Writers could bypass the traditional publishing industry and save time in getting their work to the public.
They no longer had to fear that dreaded rejection slip. They could succeed or fail on their own merit. No one had control over how or what he or she could write.
The Internet was a writer

27Jan/100

How to Get a Blog on the Internet – Domain Name

How to Get a Blog on the Internet
Jesse S. Somer

Of all people in the world I was easily one of the most pessimistic about computers, the Internet and now that I even know they exist-blogs. I think blogs are pretty cool but I never thought I could have one. I thought the processes of getting a site; domain name and the actual building of the blog would just be out of my league. I

Tagged as: , , , , , , , No Comments
26Jan/100

It Makes Sense to Add AdSense to Your Blog – Domain Name

It Makes Sense to Add AdSense to Your Blog
Sanjay Johari

Google AdSense is easy to install on a web page or blog and constitutes additional source of income without spending anything. You have to apply on-line for Google AdSense Program and generally approval comes from Google within two days. Those having AdWord account can use AdWord e-mail address and password for AdSense account also. After acceptance of application, Google confirms creation of your Adsense account thru e-mail. You get a code for AdSense text ads and another code for AdSense search. These codes are to be installed on web page or blog and within minutes the page will start displaying ads from Google, and a Google search bar. AdSense is available in dozen languages worldwide.
The code for AdSense can be placed on any of your web pages. I think placing it on your blog will give you distinct advantage because blogs have several points in their favor. They are easily indexed by search engines. Recently two of my simple blogs were indexed by Google within 2-3 days of submission of URLs which I think is quite fast. With Yahoo! it is even easier - just add the URL of your blog to your My Yahoo page and Yahoo! will start accessing it immediately. GoogleAlert is a free tool that can be used to know when your blog is indexed by Google.
You can have your blog up and running in minutes free of cost from several sites that provide this service. I personally use blogger.com. With blogs you do not need to worry about designing websites, registering domain name or hiring web site hosting service. You simply write your content on the blog and it is ready for publication.
An excellent article by John Taylor on creating blog is re-published here:

http://sanjay-j.com/art1ab33.html

With AdSense wide range of options is available - number of ads for display, shape and size of display, color schemes. More than 200 colors are available from which you can choose color for border, background and text. 24 pre-set color palettes are readily available; in addition you can have your own custom-palette to match with the appearance of your web page. Similarly, color schemes are available for Google search bar.
When the web page is opened, Google ads are placed which match with the content of the page and are highly relevant. Google finds right ads for the web page from 100,000 AdWord advertisers.
Several options are available for the ads that you would like to be displayed on your page. Ad filters can be activated which will block up to 200 URLs of your choice which you do not want to show on your page. You may like to filter away ads from your competitors. You can even choose your own default ads for display. Google uses sensitive content filters to prevent display of sensitive material. If you find that your page is not really getting relevant ads, it may be time to look critically at the content of the page, particularly the keywords used in text, links and tags. Little SE optimization of the page should resolve this problem.
Sometimes Google places public service ads when no target ads are available. To suppress public service ad, it is possible to specify your own image ad or HTML page ad which will appear in place of public service ad. This ensures that some ad is always present there. Or, if you like, the space reserved for Adsense ads can be made to collapse.
AdSense tracker is another useful feature which tracks the ads on your pages and generates report for you. The reports can be customized based on requirement. Typically reports can give page impressions displayed, number of clicks and click-thru rates. It is also possible to check earnings any time.
Web page owner can make use of all these facilities and try to get best results. With the help of Ad tracker lot of useful information can be obtained - which ads are doing well, which color combination gets better results, which location of the web page is best for showing ads and so on. This analysis can be used to improve traffic as well as click-thru rates.
With AdSense you have virtually nothing to lose. If you have not yet installed AdSense on your website you can perhaps give it a thought. Any free space which can be created on your website to accommodate AdSense can be used to generate additional income.

About The Author

Copyright © 2005 Sanjay Johari
Sanjay Johari regularly contributes articles on small business to various ezines. He invites you to take advantage of International Success Mentoring! Earn while you learn. Join the longest running internet business opportunity - because it works!

http://www.sanjay-j.com/empowerism.html

Mailto:sanjay-johari@sanjay-j.com
sjohari2001@yahoo.com