Do Not Build A Website Until You Have Researched Your Keywords – Diet
Do Not Build A Website Until You Have Researched Your Keywords
Kusuma Widjaja
Imagine that you have a $25,000 marketing budget for your online weight loss herbal supplement business. Should you invest it in trying to build a site to rank #1 in Google for "weight loss" NO.
What would be the point To get tons of traffic Maybe. But people searching on "weight loss" could be looking for everything from weight loss diet books... to weight loss prescription drugs... to scientific studies on weight loss in middle aged men... to weight loss as a symptom of a rare blood disease. Do you really care about getting ALL those untargeted visitors to your site Are they ALL good prospects for your supplements NO.
So before you spend one single penny - or one minute -building your web site, find out what the low competition search phrases are for your particular product. It doesnt matter whether you are an affiliate selling someone elses product, or marketing your own proprietary supplements. Do your keyword research BEFORE, not after youve built your site.
Avoid setting an impossible goal, such as being #1 in Google for a general term like "weight loss." Isnt it wiser - and easier on you - to invest $1,000 building a site filled with specialized pages, each of which revolves around ONE highly targeted keyword like "over 40 womans herbal weight loss"
As Sean Burns explains in his book, Rankings Revealed, think about the business goals of your site. Strive to be successful with 50 highly focused pages, each of which ranks high for a single phrase. Dont build 200 pages that are trying to push you to the top for a general term that wont bring you much real business anyway.
Keyword research and targeted pages are a smarter investment than hundreds of doorway pages that may get banned tomorrow. With the techniques we teach at http://www.whycity.net/dominatesearchengines.html. you can build key word-targeted pages that are actually useful to your visitors. But you have to know which keywords to focus on FIRST.
There are many free and low-cost tools for finding low competition search phrases. Visit http://www.content.overture.eom/d/USm/ac/index.1html and click "Search Term Suggestion Tool". But whatever tool you choose, go for search terms that are highly specific, relevant to your product, and have less competition than the generic terms.
Pinpoint targeting and low competition means higher rankings - with less investment of time, effort, and money.
You must also be sure that your targeted search term is included in the right places in the HTML. It should appear in your Title, Description, your HI, H2, your first line of text, once or twice in each paragraph, once in bold, once in italic, and in some of your links. Dont know what Im talking about Its time to learn - just like you have to learn to use a saw, screws, nails, drill and glue to build a bookshelf.
Lets review that again - Here are the places your targeted keyword needs to be placed if you ever want a chance at #1 ranking:
The Title of the page
The Description META tag
The Keyword META tag In your headline - Use the or tag
Your first line of text Once or Twice in each paragraph
Once in bold
Once in italics
And, finally, in some links...
Amazingly, many people disdain these simple rules as trying to "trick" the search engines. But they are wrong. Including your targeted search term in the right places is actually being POLITE to the search engines. It helps the spider decide whether your site is relevant for a given search.
If your page is about "Atkins diet meal plans for women," wouldnt it be logical for those words to be in your Title, your Description, your Headlines, your links, and your text The only reason they wouldnt be is if your site is about something else! Thats how the spiders think. So should you. Be smarter than your competitors. Simplify your sites HTML and use it well.
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About The Author
Kusuma Widjaja is President of Yahoo Cyber Technology, CV., based in Surabaya. He has over 2 years experience in Internet Marketing Arena, Custom Web Site Design and Graphic Design Services. For more information go to http://www.whycity.net or you can reach us at +62-8315-838474.
info@whycity.net
Build Credibility, Value and Trust on a Shoestring – Marketing
Build Credibility, Value and Trust on a Shoestring
George Torok
Setting priorities in your business Your first job is to sell. Selling is - writing the orders; receiving the cash; feeding the beast. If you dont sell; the beast, your business, dies. The impact of selling is immediate. You may love it, but it is a beast. You need to feed it and control it.
Your second priority is marketing. Marketing is taming and grooming the beast. Marketing is everything that makes it easier to sell. Marketing is about sending messages - and everything you do or dont do sends a message. You are responsible for these messages because they impact the perception of your credibility, value and trust. The impact of marketing is long term. The best time to start marketing was yesterday. The next best time is today.
Use these low-budget techniques to build credibility, value and trust on a shoestring.
Be a guest speaker for community groups, schools and associations.
You most want to speak in front of prospects. But sometimes you need to take side steps to get there. There are over 8,000 associations in Canada. Check the directories at the library to find associations that may have prospects. Then contact the local chapters to offer a no-charge seminar or speech. Dont tell them you speak for free even though you do. Instead tell them that you normally charge, pick a number, but agree to waive your fee as a first time offer. The presentation must be of value and interest to the audience. It can not be an infomercial. Provide a handout with key points from your talk. Include information about your services along with your contact numbers and website on the handout. Ensure your introducer reads the introduction you prepare that establishes your expertise and what you do. But dont stand up there and sell - instead market by using examples of how you helped previous clients. Ask for a list of all attendees. If they refuse, collect everyones business card for a draw. Give away a book, one of your products or 30 minutes of your service. It is more important to collect business cards than to give yours away.
After your presentation ask the organizer to refer you to speak at other associations or other chapters of the same association. Other groups you might speak to are Rotary, chambers of commerce, and various networking clubs. You dont need to be a member to be a guest speaker. Prepare and rehearse your presentation. To become a better speaker read the book, "Secrets of Power Presentations", by Peter Urs Bender and visit Toastmasters, a non-profit association that teaches presentations skills. The book is in most stores and you can find a local Toastmasters club by visiting www.Toastmasters.org
Volunteer for a charity, community cause or association.
Budget your time wisely and volunteer for a cause or group in which you strongly support. If you do, then you will work willingly and passionately. You will feel good about your contribution . Others see you at your best. They have the opportunity to know you and like you. And we would rather do business with people we know and like. By volunteering on a committee or charity you contact others who share your beliefs. And we like others who are like us. After working together as volunteers it is easier to discuss business opportunities. In this way you may discover new customers, and suppliers. You might also find partners for cross promotion or referrals. The bonus payoff from volunteering is positive media exposure. This might include photos and interviews that could result from your impact. You could join an established cause or you could simply organize your own event. A dentist donated one day of his time to give free fillings to children of single mothers just before Christmas. He received front-page coverage.
Write and publish articles
We grant tremendous respect to those who have published works. Write a book and that is an invaluable credibility tool. Case in point; before I wrote my book with Peter Urs Bender I was a nobody. After, I was an overnight marketing guru. I say overnight because it took two years to write and lots of promotion. Nothing in business happens overnight, neither success nor failure.
You can and should start with something simpler than a book - articles that highlight your expertise. The simplest article to write is a tips list. It could be Three steps to prepare for ______; Five questions to ask when buying ________; Seven ways to save money on your __________; or Ten tips for improving your _________.
The most important step in writing is to start. The second most important step is to edit and rewrite. Forget about writing excellent copy the first time. I would be so disappointed with myself to find out you can write perfect copy the first time.
Where do you publish You most want to be seen in the publications your prospects read. These might be trade and association magazines. Members tend to read them cover-to-cover. Of course it is wonderful to appear in a national business publication such as the Globe & Mail, Canadian Business, Profit or Small Business Canada. Copy your articles and send them to your clients and prospects. Post them on your web site and on the wall of your office - for visitors to admire and for you to be reminded that you are an expert.
Feed, tame and groom the beast and it will be your friend.
About The Author
© George Torok is co-author of the national bestseller, "Secrets of Power Marketing", Canadas first guide to personal marketing for the non-marketer. He delivers seminars and keynotes to corporations and associations across North America. He can be reached at 800-304-1861 For more information the training programs and more marketing tips visit the web site www.PowerMarketing.ca
info@torok.com
10 Super Offers That Build Up Sales – Marketing
10 Super Offers That Build Up Sales
Ken Hill
The following special offers, deals and bonuses will help you to successfully increase your sales:
1. Offer a coupon.
You could have people follow a special link or enter a special code to redeem your coupon.
2. Offer free shipping.
You could offer a limited time free shipping deal, or you could offer free shipping on orders over a specified amount.
3. Offer a buy one get one free deal or a buy two and get one free deal.
You could use this kind of offer to get more people to purchase products from you or buy advertising from you.
4. Offer a special lower price if your visitor buys two of your products together.
5. Offer a free consultation as a bonus.
Depending on your product, you could offer to consult your customer on her ad copy, marketing plan, e-zine, or web site.
6. Offer a transcript of one of your web casts as a bonus.
Increase the value your visitors place on your transcript by telling them how much it would be worth if you were to charge for it.
7. Offer an ebook as a bonus.
Offer an ebook that is either available exclusively through you or that is hard to find as a bonus.
8. Offer a free trial.
You could offer a free 30 day trial of your web hosting, blog hosting, or affiliate program software.
9. Offer a free sample.
You could mail your visitors a sample of your nutritional or cosmetic product.
You could also send them a free dvd in your series of dvd tutorials, or a sample of your candies, spices, teas or coffees.
10. Offer free software.
Create a powerful incentive by offering software that complements your product as a bonus.
For example, if you sell a manual on ebook publishing, you could offer a free ebook compiler as a bonus.
About The Author
Article by Ken Hill. Want more valuable tips Visit Kens article directory at: http://www.netpromarketer.com or visit Ken at http://www.netpromarketer.com/blog.html for effective marketing and e-zine publishing tips.