The Wrong Email Format Can Destroy Your Offer – Email Marketing
The Wrong Email Format Can Destroy Your Offer
Rich Hamilton, Jr
Which email format is more effective to use, Text or HTML
A good question, many experts have been debating over for awhile now, is which email format is more effective. It all depends on who you ask, many people prefer the text format over the HTML format. There are also many people who would rather use HTML over the text format. You can pretty much draw a line right down the middle between the text users and the HTML users, its that close.
The truth of the matter is that the most effective format to use for your email really depends on the offer youre presenting.
Both text and HTML email formats have their advantages and disadvantages. In this article I am going to go over the advantages and disadvantages of text and HTML email formats. Lets jump right in and start with the format text.
Text
Obviously the real advantage to using a text format is that you have a white background with black font making it very easy to read. The text format loads fast, no matter what size the email is.
If the email loads fast and is easy to read how can text formats have a disadvantage
Easy!
The real disadvantage of using text format is when you are using email as a source of marketing. To effectively use email marketing you need to use some sort of tracking software. Without tracking you will never know if the subject line and/or email offer needs work.
The point I am trying to make is that people are very cautious about clicking on tracking and affiliate links. As soon as they see a lengthy url, they get the impression that you are trying to sell them something and immediately delete the email. With a text formatted email you cannot hide long tracking urls from the recipient. With an HTML format you wont run into this problem, which brings us to...
HTML
The biggest advantage of using HTML is that you can hide your tracking urls from the viewer. Instead of having a long url in your email offer, you can use a simple "click here". Not only can you hide your tracking url, but you can also mask it from appearing in the browser window.
Moreover, HTML has a lot of disadvantages. For instance, some people cant view HTML email, while others can view it with a limited amount of space. HTML email files can be sizable and take up a lot of space. Most people who use HTML formatted email use a lot of images and other graphics to make their email have a professional appearence. But they dont stop and think about the size of the email that they are sending, and whether or not their recipients may have limited space.
Sending large email files is a sure way to get your recipients upset. You dont want to strike out before you have the chance to swing!
You can see that both email formats have their advantages, as well as their disadvantages. As for which format is the right one for you, it all depends on your offer.
If you are sending an email offer that doesnt require any lengthy tracking urls or has no affiliate urls, then text should be your format of choice.
Moreover, if you do have tracking or affiliate urls in your email offer, then HTML is the way to go. When using an HTML format be conservative, not everyone has broadband, youll find that a lot of people are still using 28.8k modems for their Internet connection.
When sending out an HTML email offer it should have a solid white background with black text, and absolutely no images or graphics. This way the email offer appears to be text and loads fast, when its actually HTML. Your viewer wont be able to see your long tracking or affiliate url which will increase your click through ratio and that means more sales.
Most autoresponders and email softwares have the ability to send email in both formats, but not all of them. There are still some that dont.
Rich Hamilton, Jr is the CEO/President of www.ElitesMarketing.com a.k.a. Elites Marketing, Inc and the Author of: "Inside Internet Marketing" http://www.InsideNetMarketing.com
About The Author
Rich Hamilton, Jr is the CEO/President of www.ElitesMarketing.com a.k.a. Elites Marketing, Inc and the Author of: "Inside Internet Marketing" www.InsideNetMarketing.com.
Can This Happen To Your Family – Real Estate
Can This Happen To Your Family
Kathy Thompson
I would like to introduce you to the Blaine family. A typical family with typical problems in todays world.
Tom, 39 is the head of the human resources department of the local school district. His good friend, the business manager, is embezzling money. He has to fire him and hire a replacement. The secretary messed up payroll. And he is seeing a teacher, a women he is attracted to.
His wife Amy, 38 is a secretary in a large real estate company. She finds a lump in her breast. She is worried about the kids and their money problems. Her oldest daughter was in a car accident, and is laid up with a broken leg.
Eddie, 16, flunked his written drivers test and an English test. His friends want him to smoke. Some friends want him to sell drugs, so he can make money to buy some things for his girl friend. He got suspended from the basketball team for fighting. He wants to go all the way with his girl friend. Then he sees another guy with his girl.
Before you know it, Tom and Amy are called on an emergency. Eddie got Toms gun and went after his girl and new boy friend. In a stand off by police, Eddie shoots the boy friend.
Is this all too familiar Does it happen in our society All too often. Can it be prevented Yes, it can if you know what to look for. How does stress reveal itself It can be seen in Tom, Amy, and Eddie. How can you tell And how do you know when someone is capable of violent behavior.
It is all revealed in a new dynamic report "Predict & Prevent Violence." For more information about this report go to; http://www.words4-u.com/violence.html. Kathy Thompson helps people succeed in life and business with her FREE weekly ezine "Face Up To It - You Can." For a sample copy, send a blank email; express2success@demandmail. Contact Kathy at writing4u@words4-u.com
About The Author
With 8 years of teaching and 15 years in Toastmasters, Kathy Thompson really enjoys writing and speaking. She has a B. S. in Business Communications and has taught her programs around the country at various businesses and Adult Education Centers.
She writes and speaks about Health, Personal Communications writing & speaking, and her unique specialty of "Face Reading" has brought her plenty of media attention.
Kathys goal is to help you be all you can be and reach your potential. Reach her at: writing4u@words4-u.com
http://www.words4-u.com
How Car Rental Agencies Can Make Your Trip That Much Easier – Travel
How Car Rental Agencies Can Make Your Trip That Much Easier
Mike Yeager
Car rental agencies, along with many other factors, have played a vital role in increasing the easiness of travelling by providing a service through which travelers can easily rent a car of their choice. One can rent a car of any color, shape and model at reasonable prices from these car rental agencies. A rented car, which has been rented from an office sited in one city, can be easily dropped at another office situated in a different city. Besides manual reservations, most car rental companies have developed interactive websites to assist in making online reservations and helping travelers.
Being able to rent a car is a service as the number of companies providing car rental services has greatly increased in the last few years. National car rental, Enterprise car rental, Budget car rental, Thrifty car rental, Alamo car rental, Cheap car rental and many others are all recognized for providing admirable amenities and services to their customers. Initially, many of these intended to capture the American market only, but now almost all have open sub-offices in many different countries of the world.
It really doesn