Top 7 Essential "Hot-Selling Points" To Implement Before Writing Chapter One – Writing
Top 7 Essential "Hot-Selling Points" To Implement Before Writing Chapter One
Judy Cullins
Every part of your book can be a sales tool. When you include the below tips, you will have a roadmap to follow to keep your writing organized and compelling, and youll sell more books than you ever dreamed of!
1. Write for your one preferred audience. Not everyone wants your book. Find out what audience wants/needs your book What problems does your book solve for them Create an audience profile and keep your audiences picture in front of you as you write. Ask yourself, is my topic narrow enough The Chicken Soup For The Teenager, For The Prisoner, and other specific groups sold far more copies than the original Chicken Soup.
2. Write a sizzling book title and front cover. You have 4-10 seconds to hook your potential buyer. The cover itself sells more books than any other part. Bookstore buyers buy mainly by cover designs.Your title must compel your audience to buy. If you want an agent or publisher your title and subtitle are vital.
3. Write a thirty-second "tell and sell." You only have a few seconds to impress the media, the agent, the bookseller, the individual buyer. Include your title, a few benefits, and the audience. Include a few sound bites that grab attention. You may also want to compare your book to a successful one. "Passion at Any Age" is the "Artists Way" for seniors.
4. Write your back cover before you write your book. This is the second most important sales tool your book has to offer. Here you put compelling ad copy, benefits, testimonials, and a small blurb about you, the author. If your potential buyer likes it, they will buy on the spot. If they want more information, they will look inside at the introduction and table of contents.
If you write an electronic book eBook you can apply this information to your Web site sales letter.
5. Write your book introduction. Include the problem your audience has, why you wrote the book, and its purpose. In a few paragraphs include more specific benefits, and how you will present it format. Keep it under a page.
6. Create a table of contents. Each chapter should have a name, preferably a catchy one. If your reader cant understand the chapter title, then annotate it. Add some benefits or a sub title. In Passion at Any Age, the author put the word "passion" in each title. Which attracts you more "Open Your Mind" or "Attracting Passion"
7. Reach out to opinion molders. After an initial contact of asking for feedback, resend them the same chapter and the table of contents of your book. Ask for a testimonial then. These influential contacts testimonials will make your back cover an important sales tool.
Designing every part of your book to be a sales tool and a beacon to writing a focused, compelling, understandable, and enjoyable book is a must, before you write a single word.
About The Author
Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: "Ten Non-techie Ways to Market Your Book Online"
http://www.bookcoaching.com
To receive FREE "The Book Coach Says..."
go to http://www.bookcoaching.com/opt-in.shtml
judy@bookcoaching.com
Ph:619/466/0622
Format Each eBook Chapter Before you Write It – Writing
Format Each eBook Chapter Before you Write It
Judy Cullins
Do you have a problem creating a focus in your chapters Does your writing slip around, leaving a muddy path to the gold--your unique, useful message
Format each chapter in your book. Your consistency, your organized, focused copy will compel your reader to want to read every chapter because they are easy to understand.
Most writers start writing before they are sure of their eBooks main focus or thesis. The thesis is your books major answer for a problem your targeted audience has. "Five Ways to Market Your Book Online" has its thesis built into the title, a definite plus. You know by the title youll learn five Online marketing techniques to overcome your problem of not selling enough eBooks.
Before you write any chapters except chapter one, make each chapter title a mini thesis that also answers a part of your whole books thesis. for the title "Five Ways to Market Your Book Online" you will have 5 chapters that all have to do with the title. Lets say one chapter is titled "Market your Book Through Free Articles."
In this chapter you need to sketch out what your format will be before you write a single word.
1. For instance, you may open the chapter with a pertinent quote."Articles are the # One Way to Promote your Books and Services" by Judy Cullins, Book Coach.
You may open with several thought-provoking questions or shocking facts. You may even start with a short story or analogy. Any opening needs to hook your reader to keep reading.
2. Second, you follow the opening with a success story to illustrate how one persons articles brought her new product and service sales.
3. Third, you will offer a section where you give numbers of tips, how tos, check lists, or resources. For instance the heading of, "How to Write a Short Article," or "How to Write A Publishable Article."
Sprinkled throughout your chapter you may place author tips into boxes. You may choose to do the same for related quotes as Julia Cameron did in "Artists Way." Dont add random quotes just because you like them. Make sure they support each chapters focus.
4. Finally, in the last section of your chapter you may want to write a simple summary as a chapter review. You may want to give homework or fieldwork. You may call them "Three Take Away Ideas" To make them yours to brand yourself and your business use a key word that refers to your book, perhaps a benefit. One clients title was "The Smiling Owner-How to Build a Great Small Business." He worked the "Smiling Owner" metaphor into his how tos throughout his chapters.
To end your chapter with a bang, you may want to leave your reader with questions to ponder or a few lines to lead them into the next chapter. You may give action steps. Remember, your targeted audience wants solutions to problems. Each chapter in your book should show them how.
Now that you have the format for one non-fiction, how-to chapter, you need to follow the same format for all the rest of the chapters. All chapters except chapter one should be approximately the same length.
Format each chapter in your book. Your consistency, your organized, focused copy will compel your reader to want to read every chapter because they are easy to understand.
About The Author
Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: "Ten Non-techie Ways to Market Online"
www.bookcoaching.com/products.shtml
Send an email to mailto:subscribe@bookcoaching.com
FREE The Book Coach Says... includes 2 free eReports
mailto:judy@bookcoaching.com
Ph:619/466/0622