Top 3 Rules for Writing Effective Copy – Marketing
Top 3 Rules for Writing Effective Copy
Ladan Lashkari
One thing all successful Internet marketers have in common is that theyre good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product... a copy that sells!
In this article, Im going to reveal 3 important rules that you should follow to write persuasive copy. Put these tips into practice, and watch your sales start climbing almost immediately!
1. Believe In Your Product
It doesnt matter how many books youve read about copywriting... your copy wont sell if you dont believe in your product. Its very important to believe your product will help your customers solve their problems and give them what they want.
You should believe that its worth much more than they pay for it. What you think about your product and how much you believe in it is very important -- as much as the success of your copy depends on it.
Let me give you an example...
Lets say you want to sell an ebook titled How to Become a Professional Writer in 90 Days. Youve never read this ebook and You dont know if its good and worth the price. Its just an affiliate product that youve decided to sell to make money.
You create a website and write a sales letter to motivate people to buy it. You implement all the tips and tricks youve heard about copywriting: a killer headline, short paragraphs, etc. Now you expect to make a lot of money. You wait and wait. But what happens is... nothing!
Do you know why
Yes, because you didnt believe in the product you wanted to sell. You didnt believe in what you said in your sales letter because you hadnt read the ebook yourself and had no idea how it was.
If you dont completely believe in your product, the reader will know this through every word of your copy. He understands that something is wrong and it makes him hesitant to buy from you.
After all, if you dont believe in your own product, then how are you going to make them believe
2. "Whats In It For Me"
"So what"
"Whats in it for me"
These are the questions people keep asking while reading your copy. All of us look for benefits in everything we do, so do your customers. They want to know how your product will solve their problems. Basically, they want to know "whats in it for them".
... And you should certainly answer this extremely important question.
Explain what problems they have right now and convince them that they should do something about them. Create a sense of urgency to solve the problems. Then give them the solution: your product!
Tell them how your product will save their valuable time and money, bring them more happiness, money, health and so on. Make them imagine how wonderful their life will be with your product. Make them excited, very excited!
I give you an example...
Lets say that you want to write a copy for a very effective sleeping pill. First, you need to find the problems of your target market. What problems do people have who cant get a good, restful sleep
Well, they usually lose their temper a lot and can affect their relationships. Theyre nervous and cant concentrate on work, which in turn can make their boss angry. Theyre always tired and dont feel like doing anything, among other serious problems.
Now explain each problem the way they can see it, hear it, taste it and feel it! Make them wish deeply that they could get rid of the problem.
Are you here with me Now its time to give them the solution: your sleeping pill!
Explain how it will help them fall asleep without waiting for hours. With your pill, every morning they wake up smiling because of a restful night. Finally, they will be rid of the terrible headache they always had. They will no longer be tired at work and can finally get a raise.
Are you getting the picture
Tell them whats in it for them and your copy will sell like crazy! Now its time for the last rule...
3. Write to One Person
Amateur copywriters think because many people read their copy, they should write to the public. No! Even if all the people in the world were to read your copy, each of them would read it individually. So each of the readers should feel youre talking to him and only him. This makes your copy have a much higher impact.
Your copy should be friendly as well. Write as if you were addressing your best friend. Dont start with "Hey, everybody". You dont use that in a personal letter, do you Say something like "Dear Friend" and your copy will be friendly and effective. After all, youre calling him your friend.
Final Notes
Copywriting is an essential part of your marketing strategy. If you have a great product but dont know how to write effective copy, you wont make any sales because you cant motivate people to make a purchase.
To become a professional copywriter you need to practice a lot. The more you write, the more you learn. If it takes you a long time to write your first copy, dont worry. After all, its your first time. No ones born a copywriter. If you see that someones copy sells like crazy, he sure has practiced very much.
Some people give up at first, when they see they cant write as well as a professional copywriter. If youve just started, you shouldnt compare yourself with experts. Instead, learn from their experience and dont make the same mistakes they once made. It will save you a lot of time!
And dont forget that you should never sell a product that you dont believe in. Even if you make some sales, youre making money by lying to your customers and betraying their trust... and its not fair at all! Theyve worked hard to earn every dollar and now youre taking their money for something you wouldnt ever buy yourself.
Good luck!
Ladan Lashkari
About The Author
Ladan Lashkari is the author of informative Internet marketing articles that give you STEP-BY-STEP ADVICE to start and grow your profitable Internet business. To learn proven marketing tips and strategies I highly recommend visiting her website at: http://www.provenmarketingtips.com
ladan@provenmarketingtips.com
10 Eye Popping, Jaw Dropping Ad Copy Secrets – Marketing
10 Eye Popping, Jaw Dropping Ad Copy Secrets
Greg Johnson
1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.
2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first.
3. Show before and after photos for your products on your web page copy. Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product.
4. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.
5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel theyre getting a good deal and it will increase the value of your product.
6. Hire a famous person to endorse your product or service. Make sure the person is well known to your target audience. Include their picture and statements on your ad copy.
7. Include your own picture on your ad copy. This will show people that youre not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote.
8. Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. This will show them you really care about the people. They may just buy your product to donate to the charity.
9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they dont purchase your product.
10. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing.
About The Author
Greg Johnson a marketer and webmaster for Instant Visitor Surge, where you can discover the time tested, proven formula for getting laser-targeted free website traffic. Check it out: http://www.instantvisitorsurge.com/main.php
greg@newpointzero.com
How To Test The Body Of Your Sales Copy For Weaknesses – Site
How To Test The Body Of Your Sales Copy For Weaknesses
Rich Hamilton, Jr
Your sales copy is the life source of your business. If your sales copy isnt pulling in a decent conservation rate, then your business is suffering.
In this article, we are going to go over an effective way to test the body of your sales copy for weaknesses. If there are any, you will be able to pinpoint exactly where they are. Once you are able to identify the weaknesses in the body of your sales copy, then you will know where to make the necessary improvements and workout the weak areas of your sales copy.
How It Works
The only way to know if the body of your sales copy is weak is to test it. The conventional way of testing your sales copy is to have multiple copies and test them individually, or you can use software like split hit, which will divide your traffic up and send it to multiple sale copies at once.
Eventually you will be able to determine which sales copy pulls more, but you wont know exactly where the weaknesses are in your other sales copies. Especially, if you have a long sales copy. Moreover, conventional ways of testing your sales copy will not identify where the weakness actually is, until now.
A good sales copy will have several links throughout the body of it, to display examples and ordering purposes. Since the links are already in the body of your sales copy, you can take advantage of them by tracking all of the links. Why By tracking the links you will know what your visitors are clicking on and what theyre not. By using this technique you will know precisely where your weak spots are, so all youll have to do is tweak them.
Applying It To The Body Of Your Sales Copy
Applying this technique to the body of your sales copy is very simple, but first you will need to have a dependable tracking system. If you do not have a dependable tracking system, then I recommend that you use Adtrackz. Once you have a dependable tracking system, then you want to track every link on your sales copy. You want to have your links set up in a numerical order, such as, link 1, link 2, link 3, etc. That way you have your links set up in an organized fashion, making them easier to recognize.
If you dont have this technique set up correctly, it wont do you any good, thats why your links need to be in numerical order. Let me give you an example, lets say that you are receiving clicks on your links in the body of your sales copy up to link 4. Then, all you have to do is tweak your sales copy after link 4, because you already know you had your visitors attention up to link 4. In this case, you know what your weakness is and that is after link 3, because your visitors havent been clicking on link 4. So, link 4 is the best place to start making some improvements and test it again.
Let me give you another example, so that you can clearly understand this technique. Going back to the previous example, lets say your visitors where not clicking on link 4, but where clicking on links 5 & 6. In this case, if the number of clicks on link 3 are equal or close to the number of clicks on links 5 & 6, then you will find that the weakness will be after link 6. If you are wondering why your visitors are not clicking through link 4 it is, because the link may not be captivating enough for them.
If you find that your visitors are not clicking on your first few links, than it safe to assume one of two things. One is, your headline, sub-headline, and/or opening statement may be weak. You probably havent grabbed your visitors attention or established their interest enough by compel them to read on. The other is, the traffic going to your web site is untargeted, therefore, you should concentrate on generating traffic that is more targeted.
Test And Repeat The Process
Once you are able to identify where the weakness is, then all you have to do is tweak it and test it. Testing is the only way to know if the changes you have made have increased or decreased your visitors clicking patterns. In other words, did your visitors clicking patterns increase by surpassing the previous link number they have been clicking on, or did the click throughs decrease because the traffic didnt click trough beyond the previous link number.
After you are able to determined that the changes you have made have either increased or decreased the clicking patterns of your visitors. You will need to repeat the complete process until you have a strong click through rate through the entire body of your sales copy.
About The Author
Rich Hamilton, Jr is the CEO/President of http://www.ElitesMarketing.com and the Author of Inside Internet Marketing. His book will show you how to ignite your sales by unlocking the absolute truth to internet marketing and how you can aggressively promote your web site without paying a cent for advertising. http://www.InsideNetMarketing.com