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23Feb/100

How to Create a Multi-Functional Newsletter to Promote Your Freelance Business and Secure More Work – Marketing

How to Create a Multi-Functional Newsletter to Promote Your Freelance Business and Secure More Work
Brian Konradt

A marketing strategy is worthless if all it does is promote your freelance business and plea to prospects to hire you. Such is the case with many print and e-mail business newsletters. Few freelancers understand how to use a business newsletter to secure clients in the long term. Instead they use their newsletters to pitch their freelance services and advertise their qualifications. This method does not work effectively. Its why freelancers dont bother publishing a second issue

23Feb/100

Six Ways To Create a Keyword-Rich Domain Name – Domain Name

Six Ways To Create a Keyword-Rich Domain Name
Syd Johnson

An effective domain name can help to brand your site. It can also communicate to your customers the types of products you sell online. An easy to remember domain that describes your services should be the goal of every site owner. Here are some techniques that you can use to create the best domain name for your company.
Describe your products or services
One way to come up with an effective domain name is to describe your product or services. Write down every word or phrase that comes to mind when you think of your product or service. The easiest way is to keep writing for two to five minutes without stopping. It

21Feb/100

How to Create A Homepage That Works – Site

How to Create A Homepage That Works
Mike Cheney

Want to know what the worst thing to say on a homepage is " Welcome to our homepage." And yet, time after time, we all come across such homepages on the Internet. The reason that this is such a poor opening gambit is the fact that the visitor already knows he / she is looking at your homepage, whats the point in teaching them to suck eggs
Your websites homepage needs to contain much more important messages than a simple welcome statement or brief history to your company. Why has someone landed on your website in the first place What problem are they looking to solve What type of information do they seek If your homepage doesnt convey that your website has the answers to these questions in the visitors minds then its game over - they will leave, never to return.
3 Seconds To Make The Right Impression
So how you can retain visitors and grab them as soon as they view the homepage of your website Well, try condensing the key selling points of your business. Why are you different Why should they do business with you as opposed to anyone else
A lot of businesses also lose sight of the fact that their homepage should not only convey what the business is about but also what the website is about. What can visitors do on the website What types of information can they find here What are the best things about the website If you dont convey all these vital messages quickly via the homepage people will not stick around trying to find the answers themselves deeper within the site.
Put Yourself In The Shoes Of Your Customer
As with many marketing approaches the key here is to take a step back and imagine yourself as a customer viewing the homepage for the first time. What would you want to see Perhaps client comments to instil a sense of trust. Or maybe press clippings that illustrate the profile and respectability of the company
Whatever you decide to place on the homepage keep it snappy. Less is more. Its a clich