Save Time in the Kitchen. Cook Pasta the way Restaurant Chefs Do – Food
Save Time in the Kitchen. Cook Pasta the way Restaurant Chefs Do
Skip Lombardi
Have you ever wondered how a restaurant can get a dish of pasta to your table in about four minutes when you know it takes ten minutes just to cook the pasta Does the water on their stoves boil at a higher temperature than the water on yours Do they know a trick that you dont As a matter of fact, they do.
They parboil, or partially pre-cook their pasta; so when an order comes in to the kitchen, a cook can turn out a dish of perfectly al dente pasta in a minute or two. Pre-cooking is a worthwhile technique for home cooks, because it enables them to pull together a great sit-down meal in practically no time, no matter how busy their day may have been.
Its also a great method to use when you plan to serve pasta for a crowd. I once catered a party for fifty, where I had a "pasta bar." With the assistance of one helper, and two propane burners, I served fifty portions of freshly cooked pasta al dente without holding anyone up in the buffet line.
To parboil pasta at home, bring a large pot of salted water at least six quarts to the boil. Add one pound of pasta and stir until the pasta wilts in the case of spaghetti or linguine and becomes submerged. When the water returns to a full, rolling boil, cook the pasta for exactly two minutes, then drain, shock in ice water, and drain again. Note: Strand pasta like spaghetti or linguine will be brittle, so handle them with care.
Place the pasta in a container large enough to hold it, then add enough olive oil to just coat each strand. Cover and refrigerate until needed. Parboiled pasta will keep, refrigerated, for four to six hours.
Note: Coating pasta with olive oil flies in the face of conventional wisdom that says, "Never coat pasta with olive oil. The sauce wont adhere to the pasta." Well, conventional wisdom aside, sauce sticks to parboiled pasta like glue. What else can I say
When its time to cook dinner, bring a large pot of salted water to the boil, add the pasta Youll note that the pasta has softened over the time youve had it refrigerated. This is perfectly fine., cook for one or two minutes, then drain in a colander. Be sure to taste after a minute or so. The pasta cooks quickly. Serve as you would any pasta that you had cooked for eight to ten minutes.
Again, this is a great, worthwhile technique to use at home, because you can parboil the pasta at a time of day when youre not juggling three or four other tasks, like preparing a sauce, or a salad. And when its time to prepare the rest of dinner, youll feel more confident in the outcome, because you can focus more of your attention on the other parts of the meal.
Try this technique once, and you could be hooked. You may not be serving fifty or sixty people per night, but youll be cooking just like a chef in a neighborhood Italian restaurant.
About The Author
Skip Lombardi is the author of two cookbooks: "La Cucina dei Poveri: Recipes from my Sicilian Grandparents," and "Almost Italian: Recipes from Americas Little Italys." He has been a Broadway musician, high-school math teacher, software engineer, and a fledgeling blogger. But he has never let any of those pursuits get in the way of his passion for cooking and eating. Visit his Web site to learn more about his cookbooks. http://www.skiplombardi.com or mailto:info@skiplombardi.com.
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Karyn Greenstreet
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Do You Know When You Are Being Sold To – Marketing
Do You Know When You Are Being Sold To
Joanna Ferndale
Britney Spears has recently caused controversy with suggestions that the ad campaign for her new fragrance range uses subliminal or hidden messages in its efforts to convince potential buyers. Advertisers have long been aware of the power of appealing to our subsoncious minds, so what methods exactly do they employ, and how widespread is the practise
Broadly speaking, there are three methods in common use - Product Endorsement, Product Placement, and Hidden Subliminal Imagery.
Why do advertisers use these methods
As consumers, we tend to make buying decisions based on emotion rather than logic. When see a product, we make up our minds very quickly about whether we want it or not, based purely on the way the product is presented to us. Any accompanying sales pitch is merely there to help us justify the purchase to our more logical selves. Advertisers know this of course, so they spend huge amounts of time and money marketing their products in ways that appeal to our emotions and subconscious mind.
So how do the three methods work
Taking each in turn:
Product Endorsement
This is possibly the most up-front and honest method. Quite simply, a product is endorsed by a well known figure