Top 3 Rules for Writing Effective Copy – Marketing
Top 3 Rules for Writing Effective Copy
Ladan Lashkari
One thing all successful Internet marketers have in common is that theyre good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product... a copy that sells!
In this article, Im going to reveal 3 important rules that you should follow to write persuasive copy. Put these tips into practice, and watch your sales start climbing almost immediately!
1. Believe In Your Product
It doesnt matter how many books youve read about copywriting... your copy wont sell if you dont believe in your product. Its very important to believe your product will help your customers solve their problems and give them what they want.
You should believe that its worth much more than they pay for it. What you think about your product and how much you believe in it is very important -- as much as the success of your copy depends on it.
Let me give you an example...
Lets say you want to sell an ebook titled How to Become a Professional Writer in 90 Days. Youve never read this ebook and You dont know if its good and worth the price. Its just an affiliate product that youve decided to sell to make money.
You create a website and write a sales letter to motivate people to buy it. You implement all the tips and tricks youve heard about copywriting: a killer headline, short paragraphs, etc. Now you expect to make a lot of money. You wait and wait. But what happens is... nothing!
Do you know why
Yes, because you didnt believe in the product you wanted to sell. You didnt believe in what you said in your sales letter because you hadnt read the ebook yourself and had no idea how it was.
If you dont completely believe in your product, the reader will know this through every word of your copy. He understands that something is wrong and it makes him hesitant to buy from you.
After all, if you dont believe in your own product, then how are you going to make them believe
2. "Whats In It For Me"
"So what"
"Whats in it for me"
These are the questions people keep asking while reading your copy. All of us look for benefits in everything we do, so do your customers. They want to know how your product will solve their problems. Basically, they want to know "whats in it for them".
... And you should certainly answer this extremely important question.
Explain what problems they have right now and convince them that they should do something about them. Create a sense of urgency to solve the problems. Then give them the solution: your product!
Tell them how your product will save their valuable time and money, bring them more happiness, money, health and so on. Make them imagine how wonderful their life will be with your product. Make them excited, very excited!
I give you an example...
Lets say that you want to write a copy for a very effective sleeping pill. First, you need to find the problems of your target market. What problems do people have who cant get a good, restful sleep
Well, they usually lose their temper a lot and can affect their relationships. Theyre nervous and cant concentrate on work, which in turn can make their boss angry. Theyre always tired and dont feel like doing anything, among other serious problems.
Now explain each problem the way they can see it, hear it, taste it and feel it! Make them wish deeply that they could get rid of the problem.
Are you here with me Now its time to give them the solution: your sleeping pill!
Explain how it will help them fall asleep without waiting for hours. With your pill, every morning they wake up smiling because of a restful night. Finally, they will be rid of the terrible headache they always had. They will no longer be tired at work and can finally get a raise.
Are you getting the picture
Tell them whats in it for them and your copy will sell like crazy! Now its time for the last rule...
3. Write to One Person
Amateur copywriters think because many people read their copy, they should write to the public. No! Even if all the people in the world were to read your copy, each of them would read it individually. So each of the readers should feel youre talking to him and only him. This makes your copy have a much higher impact.
Your copy should be friendly as well. Write as if you were addressing your best friend. Dont start with "Hey, everybody". You dont use that in a personal letter, do you Say something like "Dear Friend" and your copy will be friendly and effective. After all, youre calling him your friend.
Final Notes
Copywriting is an essential part of your marketing strategy. If you have a great product but dont know how to write effective copy, you wont make any sales because you cant motivate people to make a purchase.
To become a professional copywriter you need to practice a lot. The more you write, the more you learn. If it takes you a long time to write your first copy, dont worry. After all, its your first time. No ones born a copywriter. If you see that someones copy sells like crazy, he sure has practiced very much.
Some people give up at first, when they see they cant write as well as a professional copywriter. If youve just started, you shouldnt compare yourself with experts. Instead, learn from their experience and dont make the same mistakes they once made. It will save you a lot of time!
And dont forget that you should never sell a product that you dont believe in. Even if you make some sales, youre making money by lying to your customers and betraying their trust... and its not fair at all! Theyve worked hard to earn every dollar and now youre taking their money for something you wouldnt ever buy yourself.
Good luck!
Ladan Lashkari
About The Author
Ladan Lashkari is the author of informative Internet marketing articles that give you STEP-BY-STEP ADVICE to start and grow your profitable Internet business. To learn proven marketing tips and strategies I highly recommend visiting her website at: http://www.provenmarketingtips.com
ladan@provenmarketingtips.com
Discover Which Sales Triggers Are Most Effective When Mixed With SEO! – Marketing
Discover Which Sales Triggers Are Most Effective When Mixed With SEO!
John Alexander
We all know the importance of gaining top visibility to a specific target audience on the major search engines. After all, you really need qualified traffic or those who are actually searching for goods and services that you are offering. While most of the time, we teach folks about the importance of doing good keyword research and/or behavioral research to ensure they are attracting an "ideal" target audience, there is another more natural aspect that Id like to just touch on here.
Writing for search engine robots is not enough:
Many search engine optimizers are empowered through training, with the ability to write for search engine robots and have crafted their skills to score exceptionally well for top relevancy. It surely is essential but there is another element that we need to reflect on besides just writing for search engine robots as important as that is. I am referring to the importance of compelling your visitor to respond right now once they have landed on the Web page as a result of finding you in the top results. Just what is the exact reason that your target audience will make a buying decision Why will they decide to buy or not to buy What do they need to read within your copy that will get them to act right now
There are only so many reasons why your visitors buy:
When I first started my business, I use to love to ask questions like....Can you explain why I should buy from you Invariably the client can often point out a number of important reasons why you might buy from him instead of the guy down the street. What you want to do is try asking a series of questions to help profile the clients target audience. After all, this is the most important group to try and understand....the "target audience". At our live SEO Mastery Workshop, we teach people powerful ways that they can research their target audiences behavior. But lets start by arming you with a few basic questions that should help you think about your writing style and communications.
Online or offline, most human beings have certain mindsets which can trigger buying. The challenge however, is we often behave a certain way without ever giving an ounce of thought to the REAL REASON why we buy. If we understand the real reason that that visitors respond, we can suddenly write much more effectively for the human brain as well as the search engine robots.
Lets start by listing a 5 simple reasons that will trigger buying decisions:
People will buy to save money
People will also buy to make money
People will buy something if it saves them time
People will buy a product or service if it makes life easier
People will buy something if it improves their safety
Okay, now in each of these 5 examples, ask yourself the following questions:
If people will buy to save money -
then ask yourself...
if your product or service saves them any money This is a trigger
If people buy to make money
then ask yourself...
does your product or service offer your audience any opportunities to earn
If people buy to save time
then ask yourself...
....how might this apply to what you offer
If people buyto make life easier
then ask yourself...
are you able to name some improved conveniences
If people buy to improve safety,
then ask yourself...
does your product improve security or make people feel safer
You can see how having an understanding WHY people buy, can actually change the way you present your content. These types of questions will often help you with writing much more compelling copy because you are writing with a focus that includes a reason to respond now.
But wait!...
Are these the only reasons why people buy Absolutely not! Start by creating a list of your own "triggers" or things that caused you to "make up your mind" to buy.
The more you explore your target audiences mindset, the more fascinating this can become. Of course we have not even touched on a fraction of the many "triggers" that are at work in peoples minds when they are reading Web pages.
If you want some more buying triggers to consider, Ill give you a few more
People will buy to for specific brands usually it has to do with prestige
People will buy to educate themselves
People will buy to improve their health
People will buy to settle their fears
People will buy to have some fun
People will buy to satisfy their curiosity
People will buy to streamline their processes
People will buy to prove they are right about some issue
People will buy to improve their image or appearance
People will buy to improve their quality of life
People will buy to uniquely set themselves apart from the crowd
What other reasons can you think of that will compel your target audience to buy now
Best regards,
John Alexander
About The Author
John Alexander is the Co-Director of Training of Search Engine Workshops with Robin Nobles. Together, they teach 2-day beginner, 3-day advanced, and 5-day all-inclusive "hands on" search engine marketing workshops in locations across the globe. John also teaches online search engine marketing courses through http://www.onlinewebtraining.com, and he
Effective Ways To Remove Dark Cicles Under Eyes – Women
Effective Ways To Remove Dark Cicles Under Eyes
Kenia Morales
Dark circles under the eyes are known to be signs of stress, lack of sleep, fatigue, malnutrition, allergies etc. They can have an enormous effect on your appearance. Luckily you can easily make them disappear naturally or by applying some some ingredients or products to the affected area.
The easiest and healthiest ways to remove dark circles would be by getting plenty of sleep, rest, increasing your water intake at least 8 glasses of water a day & last but not least eating well.
Sometimes applying natural products like cooled tea bags & sliced cucumbers can help reduced the puffiness
Beauty products can also do the trick. Peter Thomas Roth AHA / Kojic Acid Under Eye Brightener, Oleda Time machine for dark circles, Emergin C Lighten-Up, Under eye Circle Fighter are all products well know for diminishing dark circles under eyes.
About The Author
Kenia Morales is the owner and publisher of online magazine " For Every Aspect Of Todays Woman". To find more beauty tips and other women related issues and topics visit her site at http://www.kpatra.com
keniamorales@kpatra.com