A Way for Search Engines to Improve – Casino
A Way for Search Engines to Improve
Richard Zwicky
Wouldnt it be nice if the search engines could comprehend our impressions of search results and adjust their databases accordingly Properly optimized web pages would show up well in contextual searches and be rewarded with favorable reviews and listings. Pages which were spam or which had content that did not properly match the query would get negative responses and be pushed down in the search results.
Well, this reality is much closer than you might think.
To date, most webmasters and search engine marketers have ignored or overlooked the importance of traffic as part of a search engine algorithm, and thus, not taken it into consideration as part of their search engine optimization strategy. However, that might soon change as search engines explore new methods to improve their search result offerings. Teoma and Alexa already employ traffic as a factor in the presentation of their search results. Teoma incorporated the technology used by Direct Hit, the first engine to use click through tracking and stickiness measurement as part of their ranking algorithm. More about Alexa below.
How can Traffic be a Factor
Click popularity sorting algorithms track how many users click on a link and stickiness measurement calculates how long they stay at a website. Properly used and combined, this data can make it possible for users, via passive feedback, to help search engines organize and present relevant search results.
Click popularity is calculated by measuring the number of clicks each web site receives from a search engines results page. The theory is that the more often the search result is clicked, the more popular the web site must be. For many engines the click through calculation ends there. But for the search engines that have enabled toolbars, the possibilities are enormous.
Stickiness measurement is a really great idea in theory, the premise being that a user will click the first result, and either spend time reading a relevant web page, or will click on the back button, and look at the next result. The longer a user spends on each page, the more relevant it must be. This measurement does go a long way to fixing the problem with "spoofing" click popularity results. A great example of a search engine that uses this type of data in their algorithms is Alexa.
Alexas algorithm is different from the other search engines. Their click popularity algorithm collects traffic pattern data from their own site, partner sites, and also from their own toolbar. Alexa combines three distinct concepts: link popularity, click popularity and click depth. Its directory ranks related links based on popularity, so if your web site is popular, your site will be well placed in Alexa.
The Alexa toolbar doesnt just allow searches, it also reports on peoples Internet navigation patterns. It records where people who use the Alexa toolbar go. For example, their technology is able to build a profile of which web sites are popular in the context of which search topic, and display the results sorted according to overall popularity on the Internet.
For example a user clicks a link to a "financial planner", but the web site content is an "online casino". They curse for a moment, sigh, and click back to get back to the search results, and look at the next result; the web site gets a low score. The next result is on topic, and they read 4 or 5 pages of content. This pattern is clearly identifiable and used by Alexa to help them sort results by popularity. The theory is that the more page views a web page has, the more useful a resource it must be. For example, follow this link today -
http://www.alexa.com/data/details/traffic_detailsq=&url=http://www.metamend.com/
- look at the traffic details chart, and then click the "Go to site now" button. Repeat the procedure again tomorrow and you should see a spike in user traffic. This shows how Alexa ranks a web site for a single day.
What Can I Do To Score Higher With Click Popularity Algorithms
Since the scores that generate search engine rankings are based on numerous factors, theres no magic formula to improve your sites placement. Its a combination of things. Optimizing your content, structure and meta tags, and increasing keyword density wont directly change how your site performs in click-tracking systems, but optimizing them will help your web sites stickiness measurement by ensuring that the content is relevant to the search query. This relevance will help it move up the rankings and thus improve its click popularity score.
Search Engines Can Use the Click Through Strategy to Improve Results
Search engines need to keep an eye to new technologies and innovative techniques to improve the quality of their search results. Their business model is based on providing highly relevant results to a query quickly and efficiently. If they deliver inaccurate results too often, searchers will go elsewhere to find a more reliable information resource. The proper and carefully balanced application of usage data, such as that collected by Alexa, combined with a comprehensive ranking algorithm could be employed to improve the quality of search results for web searchers.
Such a ranking formula would certainly cause some waves within the search engine community and with good reason. It would turn existing search engine results on their head by demonstrating that search results need not be passive. Public feedback to previous search results could be factored into improving future search results.
Is any search engine employing such a ranking formula The answer is yes. Exactseek recently announced it had implemented such a system, making it the first search engine to integrate direct customer feedback into its results. Exactseek still places an emphasis on content and quality of optimization, so a well optimized web site, which meets their guidelines will perform well. What this customer feedback system will do is validate the entire process, automatically letting the search engine know how well received a search result is. Popular results will get extended views, whereas unpopular results will be pushed down in ranking.
Exactseek has recently entered into a variety of technology alliances, including the creation of an Exactseek Meta Tag awarded solely to web sites that meet their quality of optimization standards. Cumulatively, their alliances combine to dramatically improve their search results.
ExactSeeks innovative approach to ranking search results could be the beginning of a trend among search engines to incorporate traffic data into their ranking algorithms. The searching public will likely have the last word, but webmasters and search engine marketers should take notice that the winds of change are once again blowing on the search engine playing field.
Did you find the information in this article useful Feel free to pass it along to a friend or drop us a line at comments@metamend.com.
About The Author
Richard Zwicky is a founder and the CEO of Metamend Software, a Victoria, B.C. based firm whose cutting edge Search Engine Optimization software has been recognized around the world as a leader in its field. Employing a staff of 10, the firms business comes from around the world, with clients from every continent. Most recently the company was recognized for their geo-locational, or GIS technology, which correlates online businesses with their physical locations, as well as their cutting edge advances in contextual search algorithms.
articles@metamend.com
Four-Stroke Model Airplane Engines – Recreation
Four-Stroke Model Airplane Engines
Andre McFayden
The four-stroke glow or nitro engine is an elegant concept, though not as simple as its two-stroke counterpart. While there are many variations on the design, the basic elements remain unchanged.
There is a piston moving back and forth in a cylinder, that turns a rotating crankshaft. There is a combustion event on every fourth stroke of the piston at the beginning of every other down-stroke. The combustion is caused by a platinum element in a heated glow plug, combined with a compressed fuel-air and oil mixture. There are intake and exhaust ports, as well as a carburetor to mix air with fuel in the required ratio.
This engine has separate intake and exhaust valves. These are operated by a cam arrangement. The most common design is overhead valves that are opened by pushrods, and closed by return springs. The fuel carries its own oil. Being able to remove the battery after the engine starts, due to the self-sustaining glow-plug, reduces weight considerably. This is very desirable in a model airplane engine.
Compared to two-strokes, four-strokes are generally quieter and have a more realistic deeper pitched sound. They generate much more torque and will swing larger props at lower rpm. These advantages make them a good choice for scale models. Their disadvantages are related to their increased number of moving parts: they tend to be trickier to adjust, and are generally more expensive than comparable two-strokes.
If you need more info about starting or troubleshooting these engines, visit the
RC Airplane Advisor.
About The Author
This article may be reprinted if proper credit is given and all links left intact.
Copyright © 2005 RC Airplane Advisor
Andre McFayden is a regular contributor to the RC Airplane Advisor:
www.rc-airplane-advisor.com.
8 Steps to Design a Surfer Friendly Website That Search Engines Love! – Web
8 Steps to Design a Surfer Friendly Website That Search Engines Love!
Venkata Ramana
1 Crystal Clear Source Code HTML/CSS
Many web-designers give far too much importance to the look and the graphics of the website while ignoring the clarity of the source code. Clean and well-written source code is the first step to website design success. If a spider cannot find your keywords, you might just as well forget about search engine optimization.
2 Keywords in Title Tags.
Keywords in the title tags are one of the most important factors for optimization. Search engines display your title tags in the search results. This tells surfers what your page is about.
3 Easy Navigation Links.
While preparing the layout of your website, remember the navigation links. They must be clearly visible. Hidden links must be removed. Navigation links embedded with key words are an asset in search engine ranking. But beware -- stuffing your navigation links with too many keywords may land you in trouble!
4 Keyword Rich
Pages BUT Understandable Content. Yes - search engines love keyword rich content. This does not mean you have to stuff your articles with meaningless sentences. A keyword rich article can contain a keyword density of five to seven percent. Your articles must also be well edited to make them both search engine and user friendly. Invisible keywords and keyword-spamming are a no-no.
5 Using Heading Tags , etc. For Ease of Reading and Search Engine Friendliness.
Using and heading tags will help the user read your articles more easily. is used for the headline; and are used for section heads and subheads. The lower the number, the larger the font size assuming you havent modified them differently. Using , fonts will help the search engines easily understand the importance of the content in your pages. Keywords in header tags are also given more weight.
6 Fast Loading Images That Trigger Emotions
Fast loading images, are very important in designing your website. Using Flash and heavy images will increase the loading time of your website. The faster your site loads, the easier it becomes for your visitor to understand your content.
7 Use Alt-Tags for Text ONLY Browsers.
Using alt tags for all your images will help your surfers who use text only browsers. Here is an example of alt tag: Many search engies use alt tags to determine the keyword relevancy.
8 Site Maps
A site map lists all the pages you feel are important for the search engines to index. SiteMaps are very important if you want search engine spiders to index each and every page of your site. A site map also provides a guide to your entire website content and helps your visitor navigate your site easily.
About The Author
Venkata Ramana has been helping webmasters to get highly targeted traffic to their websites. Join his 5 day "Targeted Traffic Secrets" course and discover 5 No-FAIL Targeted Traffic Tactics.
http://www.targetedTrafficForEver.com