Optimizing for Visitors not Search Engines – Real Estate
Optimizing for Visitors not Search Engines
Michael Medeiros
Most people feel that optimizing is to target the search engines alone. In my opinion, this is not the only case. Optimization requires a balance of traffic enhancements and a user friendly atmosphere that provides clear navigation. Most will agree it would be much better to have people accept offerings from a Site, rather than masses of people who do nothing. Here are some general tips and thought to make pages user-friendly.
Focus on the Offerings
Is something being offered Make it clear for people to see what is being offered. Give an eye catching call to action for your offers. For example, if you
Getting Noticed by the Search Engines – Marketing
Getting Noticed by the Search Engines
Charlie Cook
Youve got a web site; and you want to attract lots of people to visit it so you can grow your business. But youre only getting a handful of visitors currently. What is the first thing to do to help people find your site
A top listing in the search engines, especially in Google, can increase visitors to your web site and help. Lets say you sell web design services. If your site was at the top of the list when people searched for "web design" in Google, it could increase the number of people who know you exist and know what you do, by a factor of ten or more.
You may already know that a top listing in Google will help your business, but at present you are having a tough time even finding your site in the Google search engine listings. What can you do to help Google find your listing and put it as close as possible to the top of the list
Submitting Your Site
Google uses a "spider" to look for links from one site to another and to add information about additional sites and web pages to its database. Googles "spider" is very active and may already have found your site. If any other site has a link to your site and is listed by Google, Google may have found your site on its own. To find out if your web site is listed, just type in www.yoururl.com into the query box at www.google.com and press search.
If your site isnt listed, you can prompt Google to spider to it at http://www.google.com/addurl.html Submit your primary url and Google will find the rest of your site.
Getting your site listed by Google and the other search engines is the first step. Next you need to make it easy for the search engines to code your site pages correctly and move them towards the top of their listings. Heres how:
Picking the Right Keywords
If you want your prospects to find your site use the words and phrases most commonly associated with your product or service in your web pages. These are called keywords. In selecting your keywords, think about the problem your prospects want to solve. If you sell ergonomic chairs, which will work best, "comfy chairs" or "eliminate back pain" or "ergonomic chairs"
Pick keywords that people use the most frequently. Test different keywords and keyword combinations and compare the number of searches that result from each using http://inventory.overture.com/d/searchinventory/suggestion/
Using Your Keywords
To help the search engines know what a web page is about, use your top keywords 6 to 8 times on a page. If you sell a number of different products and services, build individual pages for each set of keywords.
Make sure you dont just repeat your keywords more than 6-8 times. In this case more repetition is not better. Search engines reject pages with too many keyword repetitions. Use natural sounding copy and integrate your keywords so the copy reads well for both visitors and the search engines.
Linking Your Own Keywords
Once you have your individual product or service pages optimized for your keywords, link other pages on your site to them using your keywords again. If you have articles on your site on back pain, link your keywords to the corresponding optimized page from 4 to 5 other pages.
Building Incoming Links to Your Site
The above steps lay the groundwork for getting noticed by the search engines. The next step in getting your site listed at the top of the search engines, and particularly Google, is the number of links found from other sites to your site.
Your sites "link popularity" is one of the most important factors the search engines look at in ranking your site. When the search engines see that hundreds of other web sites have links to yours, they rank your site higher than those with fewer links.
How many links do you have to your site Use http://www.linkpopularity.com to see. You can also use this site to find the number of links to your competitors sites, and identify who has links to them.
Getting other people to link to your site is easy. Ask for a link, ideally one using your keywords, and offer a link in return. Create a links.html page and when businesses link to your site, provide a link back.
Link Example:
Attract more clients with Charlie Cooks Free Marketing Plan Guide and grow your business. Learn how to generate more leads and increase sales with the articles and marketing manuals on this site. Highly recommended. http://www.marketingforsuccess.com
Get noticed by the search engines and many more people will visit your web site so you can market your products and services to them.
About The Author
2004 © In Mind Communications, LLC. All rights reserved.
The author, Charlie Cook, helps service professionals and small business owners attract more clients and be more successful. Sign up for the Free Marketing Plan eBook, 7 Steps to get more clients and grow your business at http://www.marketingforsuccess.com
Work With The Search Engines – Dont try to Outsmart the Search Engines – Site
Work With The Search Engines - Dont try to Outsmart the Search Engines
Kusuma Widjaja
Contrary to the claims of high-priced SEO firms, optimizing your web site for search engines is not brain surgery. But you must first accept the fact that "spiders" - the search engine programs that read web pages - run away from non-HTML code. This is why the first thing any SEO expert does - before researching keywords or rewriting your copy - is look at your web site code.
If your web pages are full of Javascript, graphical navigation buttons, Flash animation, and other glitzy stuff, your odds of ranking high in the search engines sink like a stone. The spiders may never even find your site, let alone start adding your pages to their search results.
You say you just cant give up those cool Javascript menus or that glitzy Flash intro Then be prepared to get shunned by the search engines. Spiders are good at only two things: reading basic HTML and finding text. If your sites throw obstacles in their path, resign yourself to obscurity - and poverty!
The most important SEO secret you will ever grasp is incredibly simple. Your web site must be built so spiders can read your text. The text is where the gold is. This means no Flash animations. Your HTML must be plain and clean. Your graphics must be kept to a minimum. And links should always be text - not Javascript buttons or drop-down menus.
Millions of dollars are wasted trying to outfox the search engines. People everywhere scramble from gimmick to gimmick to be #1 for a general search term like "weight loss." Sometimes they even manage to do it - for about 10 minutes. Then one little tweak by Google ... and theyre back to #8,734.
The lesson Neither you, nor any analytical tool, nor any automatic site submission service, nor any SEO guru, can manipulate Google for long! Google employs too many brilliant engineers. Their minds collectively focus on one task - to make Google results as relevant as possible. These people invent Googles algorithm - a mathematical formula that decides your rank.
The algorithm is impartial. The algorithm is complex. The algorithm - not a human being - decides your page rank. Given the millions of web sites on "weight loss," your odds of outsmarting the algorithm to get a #1 spot are ludicrously small. So instead of spending money on SEO gimmicks, invest in educating yourself so you can work harmoniously WITH the search engines.
Instead of trying to manipulate the search engines, build a site that doesnt FIGHT them. Avoid questionable gimmicks, but embrace search engine friendly techniques to get yourself ranked high for almost any keyword you wish. For more information visit http://www.whycity.net/dominatesearchengines.html. Focus on strategies that help you save time, add real value to your site, and are designed to work hand in hand with the search engines.
Dont try to outsmart the search engines. Work WITH them, not against them.
Finally! Discover Amazing Ways to Dominate The Search Engines...in Less Than 3 Hours With the New System that Guarantee FRE*E Traffic for You! Brought to you by Anik Singal http://www.whycity.net/dse.html
About The Author
Kusuma Widjaja is President of Yahoo Cyber Technology, CV., based in Surabaya. He has over 2 years experience in Internet Marketing Arena, Custom Web Site Design and Graphic Design Services. For more information go to http://www.whycity.net or you can reach us at +62-8315-838474.
info@whycity.net