Top 7 Essential "Hot-Selling Points" To Implement Before Writing Chapter One – Writing
Top 7 Essential "Hot-Selling Points" To Implement Before Writing Chapter One
Judy Cullins
Every part of your book can be a sales tool. When you include the below tips, you will have a roadmap to follow to keep your writing organized and compelling, and youll sell more books than you ever dreamed of!
1. Write for your one preferred audience. Not everyone wants your book. Find out what audience wants/needs your book What problems does your book solve for them Create an audience profile and keep your audiences picture in front of you as you write. Ask yourself, is my topic narrow enough The Chicken Soup For The Teenager, For The Prisoner, and other specific groups sold far more copies than the original Chicken Soup.
2. Write a sizzling book title and front cover. You have 4-10 seconds to hook your potential buyer. The cover itself sells more books than any other part. Bookstore buyers buy mainly by cover designs.Your title must compel your audience to buy. If you want an agent or publisher your title and subtitle are vital.
3. Write a thirty-second "tell and sell." You only have a few seconds to impress the media, the agent, the bookseller, the individual buyer. Include your title, a few benefits, and the audience. Include a few sound bites that grab attention. You may also want to compare your book to a successful one. "Passion at Any Age" is the "Artists Way" for seniors.
4. Write your back cover before you write your book. This is the second most important sales tool your book has to offer. Here you put compelling ad copy, benefits, testimonials, and a small blurb about you, the author. If your potential buyer likes it, they will buy on the spot. If they want more information, they will look inside at the introduction and table of contents.
If you write an electronic book eBook you can apply this information to your Web site sales letter.
5. Write your book introduction. Include the problem your audience has, why you wrote the book, and its purpose. In a few paragraphs include more specific benefits, and how you will present it format. Keep it under a page.
6. Create a table of contents. Each chapter should have a name, preferably a catchy one. If your reader cant understand the chapter title, then annotate it. Add some benefits or a sub title. In Passion at Any Age, the author put the word "passion" in each title. Which attracts you more "Open Your Mind" or "Attracting Passion"
7. Reach out to opinion molders. After an initial contact of asking for feedback, resend them the same chapter and the table of contents of your book. Ask for a testimonial then. These influential contacts testimonials will make your back cover an important sales tool.
Designing every part of your book to be a sales tool and a beacon to writing a focused, compelling, understandable, and enjoyable book is a must, before you write a single word.
About The Author
Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: "Ten Non-techie Ways to Market Your Book Online"
http://www.bookcoaching.com
To receive FREE "The Book Coach Says..."
go to http://www.bookcoaching.com/opt-in.shtml
judy@bookcoaching.com
Ph:619/466/0622
FIVE ADVANCED and Essential features of Your Follow up Autoresponder – Site
FIVE ADVANCED and Essential features of Your Follow up Autoresponder
Radhika Venkata
If you are not using a follow up autoresponder until now, just buy it. Follow up autoresponders are very valuable tool for online business.
You can offer free email courses
Send ezines, ezine articles
Follow up your customer
Conduct polls and quizzes
*****Your personal Follow up autoresponder software:
These software should be installed on your web site. You are completely in control of your software. These are affordable with good features.
http://www.autoresponseplus.com/
http://www.scripts4webmasters.com/arpproadv/
*****Five Advanced and Essentials features of a follow up autoresponder:
1. Personalization of Your emails:
If your subscriber sees his/her name in the subject field, they will stop a second at your email. Well... its human nature to respond to their names. Once they stop at your email subject, more chances of clicking on your email and go in to the message.
2. Email un/subscriptions:
Advanced feature that needs some email forwarders to redirect subscribers emails to the cgi script. In this feature you can offer un/subscriptions through emails apart from form subscriptions.
3. Broadcast emails:
Broadcast emails also called one-time emails. Means instead of follow up emails at specific intervals, you can send promotional emails, ezines to your subscribers one time.
4. Bounced emails:
Very good feature. You can use this feature to clean up your lists. Your host will be happy as bounced emails uses the server resources and you delete them with your autoresponder script. Some free email services put your emails as spam or your subscriber no longer at their subscribed email or other problems like your subscriber email server is not working at the time of your emailings... Any of these reasons. The email will bounce back to your server. All these emails should be cleaned up once in a while, otherwise your host will send you email telling you are using too many resources.
5. Custom fields:
These are the fields to keep certain text in their text areas and if you keep the defined tag, the script replaces it with the text you provided. Great for keeping ads, signatures, links in your emails.
FIVE BASIC and Essential features of Your Follow up Autoresponder: http://www.webmasters-central.chttp://5basic.shtml
About The Author
Radhika Venkata
Subscribe to EbookBiz Magazine which is completely focused on ebook business and Internet Marketing. Receive FREE Ebooks with Resale rights every month!
http://www.ebooks-world.com/freetosell.shtml
Webmaster Resources: List Your product, ezine or web site free!
http://www.webmasters-central.com/
6 Essential Steps to Protect Your Computer On the Internet For Free – Spyware
6 Essential Steps to Protect Your Computer On the Internet For Free
Jerry Yu
Recently one of my friends asked me to check out if his computer was infected by virus. He suspected because occasionally the computer was shut down automatically when connected to internet. My first thought was the Sasser worm 60 seconds auto count-down. As he uses Windows 98 second edition with IE5, the virus must be a Sasser variant.
Im not network security expert but I know some basic things he must do to protect his home PC. It was a shock when he told me that his 4 years old PC had no protection except McAfee anti-virus.
Bought in 2000 and no Windows service packs had been applied since then.
McAfee anti-virus software came with the PC when bought and no updates since then.
No firewall installed.
No anti spyware installed.
This is what I did to beef up his PC to the best of my knowledge.
Step #1: Patch the operating system.
The first thing I did was update his Windows 98 to the latest available Windows updates for Windows 98.
Open Microsoft Windows Update page at http://windowsupdate.microsoft.com/
Scan the PC to find out what critical updates and security fixes are missing.
Select, download, and install a selection of updates, especially any Critical Updates.
Restart the PC after finished.
When you open the Microsoft Windows Update page, click the "Scan for updates" link. The page will suggest what updates are needed based on your Windows version. You should install all Critical Updates suggested by Microsoft.
It took me about one and half hour to complete the above steps.
Step #2: Download, install, and run Spybot to get rid of all spyware.
http://www.safer-networking.org/index.phppage=download
Spybot-S&D is a free anti-spyware software to detect any spyware installed on your PC.
Spyware is any software that is installed on your PC and tracks your online behavior without your knowledge or consent. Spyware generally can
Track what web pages you are visiting and send these information to advertising companies. This kind of spyware is commonly called adware.
Track and record your computer activities such as what keys you hit. This is generally called Trojans.
Change your web browsers home page.
And more...
After installed Spybot, I immediately scanned my friends computer and found 166 problems. The first run killed nearly all of them except some memory residents that had to be killed after a reboot.
Step #3: Download and install Kerio Personal Firewall KPF.
http://www.kerio.com/us/kpf_download.html
Kerio Personal Firewall limited free edition is for home users. After installation, KPF works as the full edition for 30 days, after which it becomes the limited free edition.
You may also try the free ZoneAlarm firewall. Be aware that ZoneAlarm free edition uses a lot of computer memory.
The following is the free ZoneAlarm firewall download link. You hardly can find this download link on ZoneAlarm site because they want you to buy the Pro version which is a much better choice.
http://www.zonealarm.com/store/content/company/products/znalm/freeDownload.jsp
Step #4: Download AVG anti-virus software
http://www.grisoft.com/us/us_dwnl_free.php
Because my friend has McAfee antivirus installed but has not been updated for about 4 years. I downloaded AVG Free Edition antivirus software and let him to consider if he wanted to pay and update his McAfee or use the freebie. Running two antivirus software on the same computer can cause conflicts.
Step #5: Install password management software - RoboForm free edition.
http://www.roboform.com/affid=siter
RoboForm is a password management software with Artificial Intelligence built in that can automatically fill online forms for you. It has been featured on The Wall Street Journal, CNN, The New York Times, Financial Times, PC Magazine, etc.
Nowadays we all have many usernames and passwords to use on the internet. Some spywares record your keystrokes and send them to the hackers. It has been reported many times that people lost all their money in online bank account or internet payment system account.
One of RoboForm key features is designed to combat this kind of key logger hacking. RoboForm can
AutoSave passwords in browser.
AutoFill passwords to login form.
Click Login button for you.
Fill personal info into online forms.
Save offline passwords & notes.
Generate Secure Random Passwords.
Encrypt passwords and personal info using 3-DES.
All personal info is stored on your computer only.
Put passwords on USB KeyChain for extra security.
Sync your passwords and safenotes to a Palm.
Backup & Restore, Print your passwords.
More features: drill down for more.
RoboForm works best with IE 5.0 and above. IE6 is the recommended browser to use with Artificial Intelligence RoboForm.
Note: free eidition comes with some limitations.
Step #6: Apply additional security measures.
More security measures and resources:
Read Web Security tutorial from W3Schools, especially the paragraphs for home users.
http://www.w3schools.com/site/site_security.asp
Use Audit My PC to do three Penetration Testing.
http://www.auditmypc.com/freescan/prefcan.asp
Use Gibson Researchs ShiedsUP to do port scan and get useful advice.
https://grc.com/x/ne.dllbh0bkyd2
Download Gibson Researchs LeakTest and check if personal firewall can be fooled. If the firewall is good, the LeadTest will not be able to reach the internet.
http://grc.com/lt/leaktest.htm
Browse Microsoft security home page to learn more about Windows security.
http://www.microsoft.com/security/default.mspx
Mission completed. It took me nearly 4 hours that night and the result is so far so good.
About The Author
The author, Jerry Yu, is an experienced internet marketer and web developer. Visit his site http://www.WebActionGuide.com for FREE "how-to" step-by-step action guide, tips, knowledge base articles, and more.