10 First Rate Tips To Getting More Ezine Subscribers – Affiliate Programs
10 First Rate Tips To Getting More Ezine Subscribers
Ken Hill
1. Submit your ezine to ezine directories.
Ezine directories attract people interested in subscribing to ezines that provide them with information about their interests such as marketing, affiliate programs, gardening, or staying healthy.
In addition, ezine directories will help you to find people to buy advertising in your publication as well as other publishers who would like to swap ads or do a joint venture with you.
2. Promote your ezine in your signature file. Include a couple lines of promotion for your ezine in addition to the other information in your sig file.
3. Add a subscription box for your ezine on every page of your site. This will ensure that whatever page your visitors enter your site from, they will be able learn about your ezine and subscribe to your publication.
4. Provide a bonus for subscribing to your ezine such as an ebook, report, tutorial, marketing course, or access to your subscribers only membership site.
Mention your bonus when promoting your ezine on your site, in your signature file, and when submitting your publication to ezine directories.
5. Buy classified ads or sponsor ads for your publication in ezines that you are already subscribed to and enjoy reading.
Also search ezine directories for ezines that reach your target market and offer reasonable advertising rates.
6. Swap ads with other ezine publishers. Be specific when asking for your ad swap. Clearly define where you will place the other publishers ad and ask the other publisher to place the same ad for you.
Also ask for confirmation of your ad and a copy of the issue your ad will run in, and provide the other publisher with a copy of her ad and a copy of the issue you run her ad in.
To get the most out of your swaps trying swapping ads for at least 3 issues in a row and track your swaps, so that you will be able to pinpoint which ads and ezines give you the best response.
7. Use your articles to promote your ezine. Add a resource box that advertises your ezine to articles that youve written and run in your ezine or write articles specifically for promoting your ezine.
Next submit your articles to other ezine publishers, to article directories, and to article announcement lists.
8. Use autoresponders to promote your ezine to your visitors. Make sample issues of your ezine available by autoresponder or use your autoresponders to create an archive of all your past issues.
9. Publish testimonials/endorsements for your ezine on your site. If youve received tons of these for your ezine, use an autoresponder to deliver them to your visitors.
10. Swap recommendations with other ezine publishers. You could swap recommendations where the other publisher puts her recommendation of your ezine in her own words while you do the same for her.
You could also publish a recommended ezines section if you wanted to swap recommendations with several other ezines interested in swapping recommendations with each other.
About The Author
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Building your first Web Site – Domain Name
Building your first Web Site
Anna-Marie Stewart
The ease with which visitors are able to use a Web Site is very important, especially if you`re trying to market something from the site. Usability is very much about how quickly and easily visitors are able to move around the site and not just about making sure everything on the site works.
The need for your website to be easily navigated is enormous. Messy, disruptive and confusing sites are a huge turn off to potential customers. In other words: if you`re looking to make sales, make sure your website is easy to navigate so as not to chase off visitors at first sight.
Navigation links for moving around the site is extremely important if you want your visitors to look at more than just your main page. If navigation choices are unclear, most visitors will just hit the "Close" button, never to be seen again.
As a rule of thumb, the main navigation is usually placed in the top 1/3 of the web page or on the left hand column, and the secondary navigation tends to be placed within the bottom 2/3 of the page, or on the right hand column. Of course, this is entirely your choice, because, as with all rules, there ARE exceptions ;~
If you want to build your website on your own from scratch, I highly recommend getting some free webspace to practice on, especially if you`re new to site-building. Try a few different ones and see which one is best for you, but keep in mind that to be taken seriously, you really will need to get your own domain and proper hosting for your site at some point in time.
Some free webspace hosts:
http://www.freeservers.com
http://www.50megs.com
http://www.20m.com
http://www.tripod.lycos.com
Of course, not everybody is an expert in hmtl, perl, php and things like that, so I`ve listed a few resources that you may find helpful in designing your first website.
Free website templates:
http://freesitetemplates.com
http://www.freewebtemplates.com
http://www.templatesbox.com
http://www.freelayouts.com
Free banner templates:
http://www.animationonline.com/S/banner_templates.html
http://www.pysoft.com/GIF_Designer_Banners1.html
http://www.clickfire.com/content/graphics/banners
Free scripts, tools etc:
http://www.free-scripts.net
Offers html guide, email checker, chat, and many other things.
http://www.free-webmaster-tools.com
Has over 1400 Directory resources for web development
http://resources.bravenet.com/scripts_archive/javascript_dhtml
Offers free clocks, colors, images, menus, mouse effects, scrollers and more.
And finally, some free HTML help and tutorials:
Some simple HTML codes to spice up your web site:
http://www.web-source.net/html_tips.htm
HTML articles and tutorials:
http://www.iboost.com/build/programming/html
Simple HTML tags:
http://htmlgoodies.earthweb.com/primers/primer_2.html
Just what it says: How to build HTML:
http://www.howtobuildhtml.com
Should you decide you want a "real" website from the start, with your own domain name and paid hosting but you still have problems designing one yourself, there`s plenty of places where you can find web designers at affordable prices, or maybe even free. Talk with friends, see if they have any knowledge on the subject, ask if they`d be willing to help you. Do a search on Google or Yahoo for forums, chatrooms and such-like pertaining to website design., try bartering something in return for web design services. You`ll be amazed at what a little bartering can bring you ;~
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How to easily avoid those contrived Scams, Shams, and Spam. Yes; without spending your Hard won money with every so called Guru. Be far better informed and prepared With This Brand New, Huge money Saving Free E-Book! Now You can quickly learn how to run a real home spun business without all the Hype. http://annamarketing.com/pops/splash.html. Subscribe to Not Just Another Ezine http://annamarketing.com
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This article is available for reprint in your opt-in ezine, web site or ebook. You MUST agree not to make any changes to the article and the RESOURCE BOX MUST be included.
c 2002-2004 AnnaMarketing.com. All Rights Reserved
About The Author
Anna-Marie Stewart has been involved with internet marketing since 1999. She has always tried to help people "make a go of it" online, by sharing her own experiences with as many people as possible. She now publishes "Not Just Another Ezine" a FREE weekly newsletter at http://annamarketing.com - dedicated to helping newbie and semi-pro internet marketers avoid the pitfalls BEFORE getting burnt.
admin@annamarketing.com
Keywords: The First Step To Recognition – Web
Keywords: The First Step To Recognition
Partha Bhattacharya
Open Wordtracker [ http://www.wordtracker.com/ ] and youll see following proclamation by Brent Winters, President, FirstPlace Software, Inc., the makers of award-winning web promotion software, WebPosition Gold [ http://www.webposition.com/ ]:
"Target the wrong keywords and all your efforts will be in vain."
Why are keywords so important And what indeed is a keyword To an occasional web visitor, *keyword* wouldnt mean much. But for a practicing webmaster, the term *keyword* is perhaps more dear than anything.
The way we search
The term *search* implicitly suggests that search engines will return the most relevant results corresponding to the search-term used. A search-term or keyword is basically a word or a combination of words - usually latter - surfers like you and me use to get results were looking for. People, hailing as they do, from diverse backgrounds, have typically individualistic ways to express search-terms, that differ from one another, yet aimed for identical search-result. Evidently therefore, a website wanting to occupy top positions in search-results, needs to *optimize* for varying combinations of keywords. For an idea on how searches are made using keywords, Philip Morris this page [ http://www.philipmorrisusa.com/search/search_help.asp ] provides a handy reference, albeit for their site.
In a press release Feb 2, 2004 [ http://www.onestat.com/html/aboutus_pressbox27.html ], OneStat reports that of all keyword searches on the web, 32.58% uses 2-word phrases, 25.61% 3-word phrases and only 19.02% uses 1-word phrase. According to OneStat [ http://www.onestat.com/html/aboutus_pressbox27.html ], global usage of both 2-word and 3-word phrases has increased over the last year, and that of 1-word phrase has actually declined during the same period.
To give another example, WebSearchWorkshop [ http://www.websearchworkshop.co.uk/stats.htm ] quotes an earlier NPD survey to show that out of an online sample of 30000 respondents, *45% search by using multiple keywords or key phrases, 28% use one keyword, 18% search by a pre-defined option such as browsing through a directory category and 9% search by typing in a question*.
Since achieving top rank is culmination of many efforts working in tandem, it is all the more necessary that keyword targeting is done in planned manner to remain in reckoning.
Importance of search engines
Notwithstanding growing complaint that search results are steadily loosing relevance, statistics tell us web surfers are increasingly opting for search engines as a main web activity. WebSideStory in a March 12, 2003 press release [ http://www.websidestory.com/pressroom/pressreleases.htmlid=181 ] reports that search engines share in global internet usage has nearly doubled in the past 1 year from 7.1% to 13.4%. If a survey is done today, that figure will undoubtedly be much more impressive.
A birds-eye-view of importance of search engines can be had in this narration at iProspect [ http://www.iprospect.com/web_site_promotion/optimization_analysts.htm ]. Some pertinent points are given below:
A Georgia Institute of Technology study finds 85% of likely web customers prefer search engines to find their choices, and a study by RealNames reveal as much as 75% web surfers use search engines while journeying through the web.
57% of net surfers are recurrent users of search engines -- a popular web activity, next only to emailing.
Convenience is a major factor for many to locate the ideal information resource through search engines.
When seen with Global Reach [ http://glreach.com/globstats/ ] estimate of *online population* reaching 940 million in 2004, its fairly obvious therell be continuing surge of internet marketing efforts in order to attain search visibility. Innovative starategies coupled with intelligent marketing will be the hallmark of efforts to achieve prominent search rankings. In this connection, do have a look at Global Reachs invaluable data on "Evolution of Online Linguistic Populations" [ http://global-reach.biz/globstats/evol.html ].
Keywords matter most
Though not the only weapon in webmasters arsenal, using relevant keywords is a must to increase possibility of prominent search rankings. The reason is rather simple. Search engines gather and collate texts in webpages and store them in databases. As a web user searches for a website like yours, it is important that the keyphrase or the keyword he uses to do so appears in your webpages. Otherwise your webpage will not show up in search results.
This underlines the need to know various keyword combinations relevant to your website, and at the same time popular. Which is to say that these are keywords mostly used by web users cutting across geographic locations.
Web searchers fickleness
Dr. Jim Jansen, an Assistant Professor in Pennsylvania State University