Focus on Your Target Audience! – Marketing
Focus on Your Target Audience!
Robin Nobles
Search engine optimizers often forget who our true audience really is. We get so wrapped up in trying to please the search engines that we forget to focus on our target audience: our users.
What weve got to do is forget about the search engines and concentrate totally on our customers. I call it . . .
Optimization without optimization . . . focus on your target audience and forget the search engines!
Fact #1:
On-page factors have made a come back, and Im thrilled. If weve played our cards right and continued to use our tags as we should have, were right where we need to be now that the major engines are once again considering the contents of META tags when determining relevancy.
Fact #2:
Concentrate on giving your users what they want to see when they visit your site: good quality, well-written, valuable content.
Fact #3:
Focusing on one particular theme/focus on each of your Web pages is crucial to the success of that page. Dont deviate from the focus of each page, including the outbound/inbound links.
Dont forget to focus on your target audience!
When writing new content for your Web site, focus on your target audience and what they want to see when they visit your site. What type of information are they looking for What do they want to learn when they visit your site
If you have an online jewelry store, can you provide information on how to clean silver jewelry How to polish gold How to clean diamonds How to clean fragile opals
Focus on your target audience! http://www.searchengineworkshops.com/articles/beyond_keywords.htm
If you sell antique books online, what about creating informational pages about some of the more famous authors that talk about their lives and their books, with links to the books you have for sale
Let your creative juices flow. Visit http://www.wordtracker.com/moreinfo.html and do some searches to see what people are doing when they go online.
Read this interview article with John Alexander, http://www.searchengineworkshops.com/articles/wordtrackerR.html which goes into more detail about how to focus on your target audience when doing keyword research.
Create a page thats highly focused on one topic only. Dont deviate from that topic. Put other topics on other pages.
Finally, once you have your pages created, create your tags based on the focus of each page. Use your keyword phrase in each tag.
Now, you have a page that your users will appreciate and enjoy - a valuable page that is focused on your target audience.
And . . . youll also have a page that the search engines will love too . . . because they love focused content!
And you didnt even have to try hard or spend a lot of time optimizing it, now did you
In Conclusion
Remember to focus on your target audience when creating new Web pages. Forget about the search engines! Youll create good quality, valuable content that your users will love . . . and so will the engines.
Though this may not seem like a standard business marketing practice - to create information pages for people . . . not the search engines - this virtually free plan will help you focus on your target audience, bring them to your Web site, and increase your bottom line. Isnt that what online marketing is all about Why not start today! You have all the tools you need with your own creativity and Wordtracker http://www.wordtracker.com/moreinfo.html.
About The Author
Robin Nobles teaches 2-, 3-, and 5-day hands-on search engine marketing workshops thru http://www.searchengineworkshops.com in locations across the globe as well as online courses at http://www.onlinewebtraining.com/. Robins partner, John Alexander, recently published an e-book titled,
Focus on Success – How To Make Affiliates Work For You – Affiliate Programs
Focus on Success – How To Make Affiliates Work For You
Andrew Williamson
How do we go about getting success with affiliate programs my friends
Let me tell you - the key to achieving success in the Internet Affiliate Game is FOCUS – plain and simple!
Here’s what you have to do: -
Read around and find out what’s on offer – there are many articles available to guide you.
Do your research once and do it right – the time you take now will pay dividends in the future.
Pick a subject area that will retain your interest and close in on it. You want to become the specialist in this area so that people are drawn to you.
Then find just a handful of affiliate programs to compliment your choice!
Just a handful
That’s right.
Because here’s the thing, you focus on a maximum of 5 chosen affiliate programs and then you market, market, market them!
a You’re a specialist, you know what you’re talking about – this makes marketing easier
b People will trust your proven judgement and follow your leads
c You’ll have a ton of energy to put into marketing your selective affiliates and THAT my friend is what will make you ultimately a success.
If you go wide fast, you lose momentum, if you spread yourself thin you lose direction and credibility.
You see, it’s not which affiliate you ultimately choose that will bring in the rewards, it is how successfully you can promote and market that affiliate to your customers that will bring in the financial reward that you so richly deserve.
Think about it.
It makes A LOT of sense.
Find your focal point!
Find your affiliate programs!
Become the specialist!
And drive the best-targeted prospects possible to your affiliates!
About The Author
Andrew Williamson publishes Home Business Tips, an up to the minute informative newsletter dedicated to supporting people who want a Home Based Business. If you’re searching for the BEST RATED home business opportunities, the latest tools and helpful support while building your business, visit his site and get the FREE subscription today at: http://review4-netbusiness.com
andrew@review4-netbusiness.com
Focus on Trans Fat – Diet
Focus on Trans Fat
Jon Gestl
Theres no doubt--carbohydrates have taken center stage in public discourse about dietary practices. You cant turn on the TV, open a newspaper or walk past the office water cooler these days without hearing a debate about this nutrient du jour. Recently, however, increasing attention is being given to an all but forgotten part of our diet. Move over, carbohydrates: fat is making a comeback in the headlines. More specifically, trans fat.
Of the four types of dietary fat monounsaturated, polyunsaturated, saturated and trans, the focus recently has been on trans fat. Abundant in margarine, shortening, packaged baked goods and French fries to name a few, trans fat is a widely used ingredient for food manufacturers because it is cheap and contributes to increased shelf life. It is listed as "partially hydrogenated vegetable oil" and "vegetable shortening" on product ingredient lists.
Hydrogenation is the process of heating an oil and passing hydrogen bubbles through it. The fats density is increased, and food manufacturers use it frequently because it gives products a richer butter flavor. Saturated butter is much more expensive to use, so manufacturers reduce costs by using partially hydrogenated oils.
Partially hydrogenated oils, however, have a much different effect on the body than even the demonized saturated fats. We all know that we need to limit saturated fat in our diets, but specific amounts, although small, have been deemed acceptable, and even help to facilitate a variety of processes for the body. Trans fat, however, provides no positive effects whatsoever.
Studies have consistently shown that trans fat raises LDL bad cholesterol and lowers HDL good cholesterol. It contributes to clogging of the arteries and type 2 diabetes. Trans fat has also been linked to an estimated 30,000 or more premature heart disease deaths each year.
In March 2004, the Food and Drug Administration updated their website pages concerning trans fat and regulations concerning labeling laws. Although the FDA first proposed trans fat labeling in 1999, it wasnt until July 2003 that Health and Human Services Secretary Tommy Thompson announced the new trans fat ruling. Even then, the guidelines proved to be less than acceptable to health experts who were pushing for immediate regulations: the ruling gave manufacturers until January 1, 2006 to comply.
Some food manufacturers, however, have already started listing the ingredient on their nutritional labels, and the FDA has responded to these changes for consumers with trans fat info and guidance to understanding the new labels. See the FDA website at http://www.cfsan.fda.gov/~dms/transfat.html#unhide.
Issues of further contention exist, most notably because the FDA is choosing not to list a % Daily Value %DV for trans fat. Although it admits that scientific reports show a link between trans fat and coronary heart disease, the FDA states that none of these studies have provided a specific reference value. This has enraged anti-trans fat advocates, who consider the decision not to list daily values a cop-out due to pressure from the food industry, not to insufficient evidence of harm check out http://bantransfats.com/ for a comprehensive and excellent review of the latest trans fat advocacy issues.
Unlike the FDAs specific daily requirements for both saturated fat and cholesterol already in place, some experts feel this lack of specificity for trans fat allotment in our diet is akin to allowing the consumer to believe that any amount is acceptable. Thus, the possibility of a veritable free-for-all on trans fat consumption is feared.
The race is now on for food manufacturers to produce foods free of trans fat
In April 2004, Kraft Foods announced the introduction of three new brands of the popular Oreo cookie containing zero grams of trans fat. Other manufactures will surely follow suit and it is likely that we will be seeing an explosion of trans fat-free although not necessarily nutritious products, particularly snack foods.
Since we have a while to wait until all manufacturers are required to change their product labels, consumers need to know how to recognize trans fat in products to reduce intake. Read every ingredient label before a product is purchased. If the list contains the words "partially hydrogenated," you know it contains trans fat. Shortening and margarine almost always contain trans fat. This knowledge is particularly important with regard to processed foods, since they usually contain a large amount of ingredients, most with long, odd looking and hard to pronounce names. For further guidance on how to avoid trans fat in products, check out Dr. Gabe Mirkins website http://www.drmirkin.com/nutrition/N185.html, an excellent resource on nutrition and trans fat info.
Conflicting as it may be, well always be inundated with media attention on the latest focus on nutrition. But we still need to be aware of the facts concerning our health. Coverage on fats was all the rage in the 80s, for the last decade all weve heard about is carbs. Whats next Well, theres always protein.
About The Author
Jon Gestl, CSCS, is a Chicago personal trainer and fitness instructor who specializes in helping people get in shape in the privacy and convenience of their home or office. He is a United States National Aerobic Champion silver and bronze medalist and world-ranked sportaerobic competitor. He can be contacted through his website at http://www.jongestl.com.
jongestl@jongestl.com