Reasons People Go to Church – Marketing
Reasons People Go to Church
Timothy Fish
You can do a search of the internet and find lots of information about the excuses people give for not attending church. Some of the most common excuses seem to be that the worship services are boring, the beliefs of churches and the person has other commitments. Some religious leaders have taken these excuses and applied them to other things. One such leader made a list of reasons why he was giving up eating based on what he considered to be the most common excuses for not attending church. Another religious leader made a list of reasons he was giving up sports based on the same list of excuses. Someone once made a list of ways that a church could eliminate all of the excuses by providing recliners and cots, etc for the people who attend. While all of these can seem comical to people who attend on a regular basis and there may be some truth to the belief that people are offering poor excuses for not attending church, I do not find the tactic of making fun of the excuses to be very helpful. I doubt the infrequent and non-attendees are insulted by the remarks of these individuals and may find the remarks comical as well, but it is not likely that a person will start attending church after hearing or reading a comical critique of their excuses. At the best such a person will just keep doing what he is doing, which is not attending church. At the worst a person might add the excuse of being made fun of to his list of reasons he does not attend church.
I think that, when all of the excuses are analyzed, you will find that all of the excuses boil down to one word,
Ready, Set, Go Sell Your Book In The Real World! – Writing
Ready, Set, Go Sell Your Book In The Real World!
Mary Holzrichter
We hear a lot these days about more books actually being sold outside the traditional bookstore. Think about it. When was the last time you actually took time to linger and explore the bookshelves When did you last impulsively grab a book, flip it over, read the blurbs, and finger through a few chapters Lets face it, most of us are too hurried.
So Whats The Point
If you dont take the time to browse, why expect your potential customer to do so
Try This:
Grab about five copies of your book, and head for the "Ma and Pa" stores in your hometown area. Pick a time when you know it wont be too busy. Talk to the owner or manager. Ask him if you may set up a small display on his counter. Offer him a percentage of each sale.
Get Impulsive!
Go for the impulse buyers! Havent you at one time, while waiting at a cash register, seen a small display of books on the counter Before it was your turn to get checked out, you grabbed it, became excited, and added it to your other purchases Maybe it was a novel set in your locale. People love reading tales taking place in their familiar surroundings.
They think, "Oh, Ive driven that road! I know where it is!
Wheres the next landmark Have to find out!" They feel they become a "part" of it.
Is your book set in your region Try your local gift shops, bed and breakfast inns, pharmacies, hair salon, even the little "quick stops." You get the picture.
Is the hero in your book of Italian descent Is there a lot of ethnicity Head for the specialty shops like that little corner deli. Pesto. Gnochi. Fresh-baked focaccia. Get your book on that counter!
Maybe kayaking through turbulent river rapids is a large part of your novel. Or sky diving, race car driving, hang gliding, deep sea diving. Head on out to the sporting goods stores.
Whatever, go for it. Take control.
Another Idea
Grab your books and get a booth at the local festivals taking place in and around your area. Maybe share one with an author friend. In my area, there are different festivals every weekend throughout the summer and early fall. In the winter, many craft fairs. Think "thousands of potential customers!"
What Are You Waiting For
I know youre thinking, "But I only want to write!" That may be so. Promoting is time consuming. But whats the alternative Your book just sets there and gathers dust. So ease on out of that chair, and head on out. Let people know about your book. Talk it up. Readers who love your book will add another dimension to your promotion - word-of-mouth advertising!
Start Small and Think Big
Some stores you approach may not work! Granted. But youll get the ball rolling and your mind spinning. "Where else can I sell my book" Youll find yourself eyeing every little store as a possibility, while driving your car or strolling the sidewalks of your hometown. Who knows, you may even become your hometowns next "celebrity!" Give it a try!
About The Author
Mary Holzrichter
Do you enjoy reading quality fast paced action novels Do you like to write them Either way, visit ActionTales.com . We offer some great titles for
readers and an unbeatable publishing deal for authors.