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5Feb/100

You Have A Legitimate Insurance Claim But You Foolishly Got Yourself A Legal Begal – - Now What – Auto

You Have A Legitimate Insurance Claim But You Foolishly Got Yourself A Legal Begal - - Now What
Dan Baldyga

YOU MUST STAY ON TOP OF THAT HOUND DOG FOR TWO HUGE REASONS: First because thats the only way to make sure he does his job correctly. If you dont watch him like a hawk you could end up on the short end of a very long stick! And second, because most Legal Beagles think they

25Jan/100

Have You Got Your Ear To The Ground Or Your Head In The Sand – Site

Have You Got Your Ear To The Ground Or Your Head In The Sand
Mike Cheney

What happened on your website yesterday What about last week or last month How about in the past hour How many visitors come to your website as a result of using a search engine How long do people stay on your website for on average Which pages do your visitors go to
If you dont know the answer to some or all of these questions you are effectively operating a website blind.
This is like riding a bike blindfolded and expecting to arrive at the right destination. Its impossible and the likelihood is that you will crash, wreck the bike, lose pride and get left behind.
If you dont know whats happening with your website or how people are using it and how they are finding it how can you hope to ever improve the site Sure - you can rely on second-guessing or asking the opinion of a handful of people but thats hardly going to give you accurate information on which to base a decision is it
"Mike - I know what youre saying. Its true that I need to track whats happening but I dont have the X"
X = Money
X = Time
X = Knowledge of where to start
X = Need, as I already do this
If you answered "Money" - this would seem to be a valid reason but you can get your hands on the basic information about how your site is performing for nothing ask your developer or web hosting company for starters and theyll be able to point you in the right direction or check out the resources below
If you answered "Time" - Im sorry but if thats the case why do you even have a website if you dont have the time to measure how its performing Would you behave the same way with your business Thought not..
If you answered "Knowledge of where to start" then this is fair enough. To get started try these resources that will help you:

http://www.cryer.co.uk/resources/websitetracking.htm

http://www.netiq.com/webtrends/default.asp

http://www.statcounter.com/

If you answered "I dont have the need, as I already do this" - congratulations - you get a weeks free pass to the Smug Club. But seriously though - you might already get all the statistics about how your website is performing but do you spend time viewing them, interpreting them and most importantly - USING them When was the last time you used the statistics about your websites performance to implement a change on your site and then track the results on subsequent statistics to see what effect it had Its all gone quiet in the Smug corner...
Feeling uncomfortable with all these questions yet You should be. If youre not happy with your website you need to dig a little deeper and ask what it is exactly that youre not happy with. Did you set definite, time-linked and realistic expectations for the websites performance prior to starting out If youre not getting the leads or sales you had hoped for you need to work out why this is the case - scratching your head wont do it. Tracking the performance of your site and viewing detailed statistics on how people use it wont give you definitive answers either - but it will propel you several miles in the right direction.
You are the doctor and your website is the patient - you need to connect it to an ECG and start monitoring and recording everything. How else can you work out how to make the patient better Or maybe you have the perfect patient who doesnt actually have anything wrong with them
Mike Cheney
www.magnet4web.com

About The Author

You can get free access to lots more articles that will help you to improve your websites performance plus a Free Bonus Special Report "How To Turn Your Website Into A Customer Magnet" worth a value of

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19Jan/100

How I Got to Be Number One on Google and Yahoo – Without Even Trying! – Domain Name

How I Got to Be Number One on Google and Yahoo - Without Even Trying!
Avril Harper

I’m no Internet guru and I didn’t set out to register number one on Google, or Yahoo, with one of my sites. But that’s the way it happened and much faster than I thought possible.
Go on, try it out, go to www.google.com or www.yahoo.com, key in ‘mystery shopping business’ and you’ll see the site for one of my books ranks number one on both. Or at least it did just a few hours ago.
How is it done
Well, as I said, I didn’t set out to be number one, it sort of happened by accident. Or luck perhaps! In fact, until I read Phil Wiley’s MINISITE PROFITS I had no idea I’d used four of the easiest techniques already to almost guarantee a high placement on those two vital search engines.
Look at the site if you like, it’s at www.castleedenbooks.com - but unless you’ve read Phil’s book, you might not spot the simple techniques involved, which required no programming as such and no need whatsoever to study search engine positioning.
It’s all to do with what Phil calls ‘Keyword Density’ and it means making frequent reference to key words and phrases individuals might use to locate sites similar to yours.
Based on keyword density though I didn’t know it at the time this is what I had already done to get that high placement for my course: The Ultimate Guide to Starting Your Own Mystery Shopping Business:

The title of the book includes the phrase ‘mystery shopping business’.
The title of the Internet page includes the phrase ‘mystery shopping business’.
The phrase ‘mystery shopping business’ appears regularly throughout the text on several pages of the site.
The metatags, descriptions and keywords for my site include the phrase ‘mystery shopping business’.

Everyone knows how important keywords are to your chance of appearing high on the list of sites returned by a search engine when an individual uses specific words and phrases to access sites.
For most of us that means adding suitable words and phrases in the ‘Web Properties’ section of our web design software. That’s if you design your own pages using such as Microsoft Publisher or other newbie friendly program. Use ready-made templates and you might not get the chance to add keywords this way.
Not the big problem it once might have been! The fact is search engines select keywords from various areas of a site to determine how high it will rank when someone keys in the appropriate words. The more times a specific word or phrase appears, the more important your site will appear to search engines, and the more likely it will feature high in the rankings.
So all those references I’d already made to ‘mystery shopping business’ ranked my site number one. But there were in fact several other techniques I could have used to get that high placement as MINISITE PROFITS proved, sadly too late for one.
Those other techniques to increase keyword density

Choose a domain name based on appropriate keywords for your products. Mine, www.castleedenbooks.com - too late to change that, but my UK site for the same product became www.mystery-shopping.org.uk Excellent!
Add articles containing keywords to your site and distribute them freely for others to publish online. Use keywords in titles and give a hyperlink back to your site.
Include keywords in titles of graphics on your site. Do the same for downloads and bonus items, and dot them liberally into testimonials for your product. So when someone writes: “I loved your book”, ask permission to use the testimonial changed to “I loved The Ultimate Guide to Starting Your Own Mystery Shopping Business”.
Promote a contest online to win a copy of The Ultimate Guide to Starting Your Own Mystery Shopping Business.
Add a forum called ‘Meet Other Mystery Shopping Business Owners’…………….
Include an ‘About the Author’ page and be sure to list the title of your latest book: The Ultimate Guide to Starting Your Own ….. Okay, enough already!

Get the idea Of course you do, but don’t overdo it, the trick is to use, not confuse search engines, and certainly not to abuse them!
Be good and keyword density will be good to you!
Learn more about MINISITE PROFITS at www.affiliatemasters.net

About The Author

Avril Harper is a UK writer specialising in business opportunities. This article may be freely distributed or used on and off the Internet as long as no changes are made.
More articles and free-to-distribute books and reports are available at: www.articlefactory.com

avril@publishingcircles.com

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