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1Mar/100

Diet Pills: Tremendous Temptation, Huge Frauds – Diet

Diet Pills: Tremendous Temptation, Huge Frauds
Dana Scripca

False campaigns
More than 50 percent of Americans and Canadians are overweight or obese. More than a half the advertising campaigns for diet pills and dietary supplements are intentionally false or fail to reveal the truth, according to the FTC. This enormous proportion reveals the dimensions of this money-generating industry. Consumers in North America spend more than $35 billion each year on weight-loss products.
The FDA investigated 300 weight-loss ads from the radio, television, the Internet, magazines, newspapers, e-mail and direct mail. The FDA report concluded that some ads promised significant results without surgery, diet or exercise. Other companies claimed that taking their product would be enough for a quick weight loss. There was no need to eat less or diet. Just take pills.
Fraudulent schemes
The main frauds:
1. Manufacturers promise that their pills will deliver spectacular results, without any effort or exercise. Diet pills are presented as miracles. Just a few mention the FDA-approved diet pill.
2. They fail to admit completely and honestly the risks and side effects.
Many scams have been revealed so far. Here are a few examples:
* Bentley-Myers and three weight-loss products Zymax, MillinesES both containing ephedra, and Serotril containing St. Johns wort were brought under an intense spotlight when the FTC filed a federal court complaint. The FTC alleged that these diet pills caused rapid and substantial weight loss without diet or exercise and with no side effects. An additional charge referred to another dietary supplement, CartazyneDS, containing glucosamine. This was promoted as having the ingredients to cure arthritis and rebuild cartilage in just a few days.
* CortiSlim Lawsuit July 2004 Some CortiSlim TV commercials claimed that the human body is able to manage and normalize weight through Cortisol, the stress hormone. Charging the producer and distributor, public health officials argued that this supplement has no substantiated scientific support.
* Metabolife supplement and brain damages A jury in Houston awarded $7.4 million to a woman who suffered brain damage in a stroke, as a consequence of taking the Metabolife supplement to lose weight. She had been persuaded by commercials that this supplement was safe and had no side effects.
* Mendacious campaigns for the Ephedra-based supplement Trimspa An American hypnotist, Alex Szynalski, and a former Playboy Bunny Anna Nicole Smith joined in a Trimspa commercial which was considered "deceptive advertising" by the New Jersey Attorney General. The hypnotist was accused of luring consumers to his Goen Lose Weight Hypnosis seminars and then tempting them to buy the Trimspa supplements he produced.
* Kava Kava stop sales. Health Canada launched a public warning that this herb, found in supplements and sometimes in food is under suspicion. Its consumption was linked to liver disfunction and toxicity. FDA warned that the Kava extract is delivered under many other names which are difficult to find on the label kava, kava kava, kava-kava, kava root, kava-kava root, kavain, kava pepper, kavapipar, kawa, kawa kawa, kawa pepper, kawapfeffer, maori kava, rhizoma di kava-kava, ava, ava pepper, ava root, awa, gea, gi, intoxicating pepper, intoxicating long pepper, kao, Piper methysticum, Macropiper Latifolium, Piper inebrians, Malohu, maluk, meruk, milik, kew, Rauschpfeffer, sakau, tonga, Wurzelstock, yagona, yangona, yaqona, yongona.
* The invisible Zoller laboratories. Intrigued by the name of diet pills suggested to be taken by Britney Spears, somebody tried to identify the producer of Zantrex 3. Zoller laboratories, apparently producing Zantrex 3, were not listed in any database. They were just a firm created by Basic Research, the company distributing Zantrex 3, for fear that its real name would sound too scientific to the public. The confusion induced by this phantom company nevertheless affected the credibility of the company.

About The Author

Dana Scripca writes for http://www.dietpillscentral.com where you can find more information about Diet Pills.
Please feel free to use this article in your Newsletter or on your website. If you use this article, please include the resource box and send a brief message to let me know where it appeared. mailto: danascri@gmail.com

22Feb/100

Building a HUGE List of Loyal Opt-in Subscribers – Marketing

Building a HUGE List of Loyal Opt-in Subscribers
Glen Hopkins

First of all, subscribers are not just subscribers, they are YOUR customers! If you treat your subscribers well, they will be your customers for life. What does this mean Well ezines are all about one to one marketing.
One to one marketing is relationship marketing. Your job is to continually build and foster your relationship with your subscribers. As your relationship builds, so will the trust and loyalty your subscriber has for you. As this happens you create an increasing amount of permission to sell them your products -- products that provide solutions to their problems.
To learn more about permission marketing, I suggest reading Seth Godins book, "Permission Marketing". It taught me a great deal about how to build relationships with my customers.
So now you know how to treat your subscribers -- err, I mean customers, now what you need to do is get them!
There are several ways to increase your subscribership including:
*Pay Per Search Engines:
*Pay Per Search Engines like http://www.overture.com are a great way to bring targeted traffic to your site. They charge a minimum of 5 cents per search term. For example, if you have a website that sells lamps, you might purchase search terms like lamp, light, desk lamp, light bulbs, etc. For each of these terms you are bidding for the position of your listing on the search engine -- highest bidders are at the top.
If you want to pay less that 5 cents per search term, try http://www.kanoodle.com They start at just 1 cent per search term!
*Google AdWords
Googles AdWords is another form of pay per click advertising. With their massive reach, they can repeatedly deliver a ton of targeted leads for you. http://www.google.com/ads/
*Ezine Advertising:
When you advertise in ezines target your marketing as much as possible by choosing content related ezines. For example, to sell our lamps we might choose an interior decorating ezine but not a sports related ezine.
If you choose this method, ask the owner of the ezine to test and endorse your product. This will do wonders for your conversion ratio because the readers trust the ezine owners opinion one to one marketing --remember
You can find the perfect ezine for your needs in minutes using the Directory of Ezines at: http://www.directoryofezines.com You can reach over 27 million readers in the ezines listed in the DOE. The time youll save is well worth the very small fee they charge for access to their searchable database.
*Banner Advertising:
Although available, it is not recommended due to the poor conversion rates they offer. If you advertise on anyones website, make sure it is a text based advertisement.
* Pay Per Subscriber Services:
Are arguably *the* best method of attaining a HUGE customer base in a short period of time. Pay Per Subscriber Services like ListOpts List Builder, can collect as many as 2,000 opt- in subscribers for you every day! The benefit of such a service is that it offers a 100% return on investment ROI. No other method offers this. And because of the 100% ROI it provides, you save a great deal of valuable time and aggravation attempting to track your results.
I recommend you use all of the above methods other than banner advertising due to the poor conversion ratios. In particular, I recommend Adwords advertising at http://www.google.com and ListOpt.coms List Builder Service at http://www.listopt.com
Go ahead and check out these sites and services now. The sooner you do, the sooner youll start generating more revenues.

About The Author

This article may be reprinted with the following attachment:
Glen Hopkins is the director of ListOpt Publications Inc. If youre looking to build your newsletter subscriber base quickly, easily and inexpensively, visit Glen at: http://www.listopt.com and learn what hundreds of other publishers are saying about ListOpts amazing List Builder service.