How To Improve Your Search Engine Ranking – Domain Name
How To Improve Your Search Engine Ranking
Suzanne Morrison
With search engines like Google currently indexing over 8 billion pages, it is becoming more and more difficult to get a top search engine ranking. Type in a popular search phrase such as "Internet Marketing" into Yahoo or Google and you will be returned over 8 million results!
Unless your website is in the first two or three pages, it is unlikely that you will receive many visitors from search engines.
So what should a webmaster do to give their website thebest chance of ranking high in the search engines
All search engines work slightly differently and have ever changing algorithms for ranking web pages, but these tips can be applied when planning, developing or marketing a website to help you reach that top page of search engine results.
1 Choose your keywords carefully
Its extremely important to set aside time to research your keywords. Its best to do this in the planning stages, before developing your website, but many of us start a website without knowing a thing about how the search engines work, so you may find yourself doing this weeks or months later.
Try to choose phrases that are searched on frequently and if possible have a low number of competing websites.
To get an idea of the number of times a keyword is searched for per month, type a keyword into the box at
http://inventory.overture.com/d/searchinventory/suggestion/
This will tell you how many times your keyword was searched on in the previous month based on Overtures partner search engines and give you a list of similar keywords.
Another useful tool to help you choose your keywords is Word Tracker. This tool will help you choose your keywords and give you a "KEI" for each set of keywords based on the popularity of the keyword number of searches and the amount of competition.
You can try this out for free on:
http://www.homebiz-direct.com/wordtracker.html
If you manage to pick your keywords in the planning stages you may even be lucky enough to find a domain name that contains your keywords.
2 Optimise your pages
Once you have decided on your keywords you will need to optimise your pages for those keywords. Here are a few tips.
Here are a few tips for optimising your web pages:
Ensure that the Title of your page contains your keywords.
Mention your keywords inside the meta tags. Most search engines no longer use meta tags, but some make use of them so it is still worthwhile using these.
Try to make sure that the first occurance of readable text on your page contains your keywords
Ensure that your keywords are mentioned in the initial paragraph of your page
Use your keywords throughout the text of your page - but be careful not to overdo this. Your page should still be readable by humans!
Use your keywords between the headline tags on your page "H1" tags or H2/H3 if H1 is too big
Occasionally bold or italicise your keywords
Make sure that links pointing back to each page on your site contain the keywords for each page
Give all your images an "ALT" tag and put your keywords in here too - again, dont overdo this
Try to put some of your keywords in your outbound links
3 Start Linking
One of the most important criteria in getting a good search engine ranking is the number of backlinks you have to your website from related websites.
Type in your chosen keywords to Yahoo or Google and take note of the top 3 sites returned to you.
Now go to http://tools.marketleap.com/publinkpop/ and put the URLs of the top three sites into the linking tool, along the URL of your own site.
Have a look at the difference between your site and the top 3 sites and this will give you an idea of how many links you need in order to get a top search engine ranking for these keywords.
The best ways to get links back to your site are:
By writing articles related to the subject of your website and getting them published on the internet
Reciprocal Linking with other related websites
Posting on newsgroups and forums that allow you to have a signature attached to your posting with your uRL in it
Submitting your site to directories.
Try to make sure that the anchor text clickable text that links back to your site contains your keywords.
4 Add Content Regularly
Another thing you may have noticed is that top ranking websites have lots of content.
Regularly updating your website and adding fresh content will also help your site to rank more highly in the search engines.
If you dont have time to create your own unique content there are plenty free articles available Just type "Free website content" into Google and youll have your pick of the 18 million results that it returns to you!
To improve your ranking, follow steps 1 and 2 above and repeat steps 3 and 4 regularly.
You can check your progress on Yahoo and Google by using the free search engine ranking tools at the following sites:
http://www.yahoosearchrankings.com/index.php
http://www.googlerankings.com/
Copyright 2004 Suzanne Morrison
About The Author
Suzanne Morrison is the webmaster and owner of http://www.homebiz-direct.com To learn more about how to promote your website visit her Internet Marketing pages on http://www.homebiz-direct.com/internetMarketing.html.
How To Improve Your Negotiating Skills – Real Estate
How To Improve Your Negotiating Skills
Sue and Chuck DeFiore
Negotiation will be an important area for every homebased business owner, especially in lease purchasing. Whether youre dealing with suppliers, employees, or prospective clients, youre negotiating. The following tips will help you to negotiate better.
A. Know what you want. Establish a goal and what will satisfy you.
B. Develop a plan. Develop a negotiating strategy. Where do you want to start and to finish. Be sure to give yourself maneuvering room.
C. Know what the person youre negotiating with needs. Remember, all parties must feel that some, if not all, their interests are satisfied. Ask open ended questions to get to these needs and to understand their position.
D. Be an empathetic listener. This will allow you to understand others motivations.
E. Address the problem. Focus on finding solutions to shared problems. Dont attack the person. This is not conducive to working with them. Be courteous and tactful.
F. Make the person you are negotiating with your friend, especially if they have to persuade others to help you. As a friend, they are better able to sell your ideas and deal.
G. Educate, dont intimidate. Help the person understand your position. Be prepared to explain, detail and justify to that person why they should accept your offer.
H. Be patient. If at first you dont succeed try again. Slow but steady movement creates momentum, which can lead to agreement.
I. Consider what would occur if there is no agreement. The pluses and the minuses. Can you afford to walk away or do you have to do it now.
J. Be flexible and creative. Always have a fall back position. Some alternative that satisfies you and the other party enough to make a deal for example, in Lease Purchasing, the consultation, if the lease purchase doesnt work. Be competitive, you just might find you get what you need.
Copyright 2000, DeFiore Enterprises
About The Author
Interested in having your own successful, home based creative real estate investing business Chuck and Sue have been helping folks start successful home based businesses for over 19 years, and we can help you too! To see how, visit http://www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses. No time to visit the site Subscribe to our "how to" Home Business Solutions Digest, its like having your own personal coach: mailto:subscribeHBS@homebusinesssolutions.com
coaches@homebusinesssolutions.com
Can Weight Loss Improve Your Health And Make You Feel Better – Diet
Can Weight Loss Improve Your Health And Make You Feel Better
Mike Yeager
Many people today are interested in weight loss and weight loss programs. Sedentary life styles and lack of exercise have contributed to a general trend toward carrying around a few extra pounds. Following a disciplined weight loss plan can prove very helpful and beneficial to people who don