How To Create A Website In Less Than A Week – Domain Name
How To Create A Website In Less Than A Week
Andre Grisby
Heres a really simple way... any novice can create a fully functional website in less than a week.
Websites are the wave of the future. Although many companies are using an online presence to drive business to their brick and mortar stores, many hobbyists also tend to have a bit of interest in developing their own online presence as well. Developing a website from scratch can be rather expensive, but armed with the right tools, and given a little instruction, anyone can develop a professional website in less than a week.
One thing you must always remember is that anyone trying to do a particular job should be armed with the right tools. Having the right tools will definitely make your project a bit easier to complete.
I guess you are scratching your head wondering what type of tools I would be talking about. You see when you are developing a website, you become a builder, a painter, or an artist. You are taking an idea from your head and transforming it into a digital image so to speak. Just as if you were going to build a home from the ground up, take a paint brush and create a masterpiece painting, or take a piece of clay and create a winning statue, you need the right tools to do the right job.
The tools Im referring to are web graphics software, web design software, and ftp file transfer protocolsoftware. These are tools are a must if you want to get off on the right foot. There are so many of these types of programs that you must really do your homework in order to purchase the one the best fits your needs. Some of these programs can even be downloaded for free. Each program focuses on a particular task. The graphics software helps you create images for your website from scratch. The web design software in short helps you to design and build a website from scratch. The file transfer protocol software is you link to sending your completed web pages from you computer to the internet.
Day one should be focused on purchasing cyber "real estate", and purchasing a name for that real estate.
Building a website is like building a new house. You have to purchase the land and then you can purchase the materials to build the home on the land. Lets take a look at this. Every website has a so called name. Example www.1234.com. This is called the domain name. There are many places that you can purchase cheap domain names. They usually run under $10 dollars and are good for about a year. Once you have the domain name you can start looking for a place to host you website. There are many hosting companies that are popping up on a daily basis. Hosting can be dirt cheap or it can be rather expensive. It all depends on the quality of service you receive from the company. Heres another area you should consider researching before you make a purchase.
Day two should be focused on the whole planning aspect of your website.
The planning aspect of your website should be focused on the objective of your website, the audience you are trying to target, and how your competition is doing in the market. Focusing on the objective simply means to think about what you are trying to accomplish with your website. Your goals and accomplishments should fall into this category. You should also be trying to focus on a target market. Many internet marketers feel that you should focus on a niche market. Remember that the internet is a big playing field. A beginner will get lost in the crowd trying to cover several areas. Instead, try and focus on something with less competition but enough competition to stay in business. Targeting a specific market or niche market is basically the audience you are trying to win over.
Day two should also be focused on the look and feel of your website. For example, you should have a mental image of how you want your website should look. It would be safe to say that you could even sketch out a raw diagram of how you want things to look. Pay attention to the color scheme as well. remember that all colors do not coordinate with one another.
Day three should be focused on the type of graphics you plan on using.
In all honesty, web graphics can make or break the success of your online presence. The internet is all about information and speed. Its like going to a fast food restaurant. You go their because you something quick to eat. The internet is similar. A fast loading website will beat out any other website hands down any day. In order to have a fast loading website you must keep your image graphics file size down to a minimum. The more clutter or bells and whistles you add to your site, the faster it will take to load. There are several website design programs out their that will let you know how long it would normally take for you page to load up. Shrinking the file size, saving it in different formats, and even cropping the image can cut seconds off your loading time.
If you want to save money, you can purchase a graphics program and make images and logos on your own. If you are a bit scared of the venture, you have the option of hiring someone to do the job for you. Whatever choice you make, always do your research for the best details and outstanding customer support.
Here we are on day four. Only one day left. Creating your web pages.
This is basically the meat and bones of any website. For the most part, an easy way to build a website is to use what is called a template. Basically a template is a preset model used to create a number of different pages. It saves you time and headaches. Once you find the look and feel of your website, you use that interface as a preset model to help you move along more smoothly. There are many html editors that can help you do this quicker than usual. One thing to remember is that using an html editor prevents you from dealing with actual html coding. Basically what Im getting at is you dont really need to know html when using an html editor.
You want to focus on building links, inserting and formatting text, and focusing on building your other pages throughout your site. Day four is the day where everything starts coming together. Take your time on this day. Dont rush anything. Make sure you are satisfied with one step before moving on. Your website is basically a mirror image of what you stand for. It will reflect on your work ethic and personality.
Congratulations you made it to day five. Give yourself a pat on the back. This day is spent publishing your website to the world.
This is where all you work is tied together and presented in a nice package. In order to do this you need some type of ftp software. In technical terms its called File Transfer Protocol. This is how you transfer your web page files and graphics from your computer to your hosting company. The procedure is rather simple. You basically use a point and click interface. You highlight the file you want to transfer and hit upload or send. The software is rather self-explanatory. Once the site is up on the web, check for links that are not working, or slow download times. Way to go, you have completed your first website without all the technical wisdom. There are a few more details that you will run into, but this is like a crash course of something that is really rather simple.
When you decide to tackle this task, just remember to take your time and plan everything out in advance. Do your research, and learn the basics of the three main software tools that are required. The tools are only as good as the user. If you become stuck or confused on a certain function, seek help. Customer support, chat rooms, or newsgroups. Remember the internet is a world of information. Use it to your advantage.
Follow these steps and you can impress your friends and family. Completing this will eventually get you labeled as a genius or whiz kid.
About The Author
c Copyright 2003 by R. Grisby
R.Grisby distributes ebooks dealing with various topics. The information presented in this article above comes from the Ebook "How to create a website in 5 days." Find it at: www.grisbynovels.com/5daywebsite.htm
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The Latest Innovation in Search Engine Algorithms . . . User Popularity – Marketing
The Latest Innovation in Search Engine Algorithms . . . User Popularity
Robin Nobles
For years, the search engines have continued to introduce new factors into their algorithms to make their search results more relevant and to keep savvy search engine marketers from "cracking the system."
Weve seen many ranking factors come and go in importance. For example, years ago, META tags were the key to success, or so we thought. Stick in META tags that were loaded with your keyword phrases, and you were sure to achieve top rankings.
Then, we had keyword weight as a ranking factor. We struggled to determine the keyword weight of our competitors pages, then duplicate that weight in all of the various areas of our pages.
Along came link popularity, and with it, the massive link farms and link exchange programs. Web site owners joined as many as they could in an effort to boost the sheer number of incoming links pointing to their sites.
In the midst of these evolving ranking factors came changes to page components like the title tag. Put your keyword at the beginning of the tag for maximum ranking potential. Oops. Things have changed. Put your keyword as the 3rd and 4th words in the title tag. Wait - lets try the 2nd and 3rd words.
These are just a few of the ranking factors that have come into play over the last several years.
Can you see the potential for problems here
After all, including keywords in your META tags doesnt mean that the page is more relevant for those keywords. Just because you have 12,792 worthless links pointing to your site doesnt mean your site is relevant for your keyword phrase.
Now, were in the middle of another "link popularity" or "link reputation" surge. But the rules have changed. Now, we want sites that are related in content to our site, or authoritative, popular sites in our focus area.
Okay! Now were beginning to get on the right track! After all, if an important, authoritative site in a particular topic area links to your site, it must mean that your site is important and popular for that subject too. Or, if other sites in your subject area link to you, it must mean that your site is truly about that subject as well.
Equally important, or even more so, comes the "link reputation" factor. If enough popular sites in your topic area use your important keyword phrase when linking to you, its telling the search engines that your site is relevant for that keyword phrase. After all, the Web community has deemed to describe your site using that keyword phrase, which is a vote of confidence to the search engines.
Makes sense, except for one small problem. I can have a site thats devoted to wireless Internet connections, and you can have a site thats devoted to kitchen utilities. I can link to your site from mine and use the keyword phrase "kitchen utilities" in the link text. Some of the engines appear to use the link text as the determining factor when deciding link reputation, not the contents of the page pointing to the site. So, two sites that arent related in content whatsoever could potentially help boost the link reputation of each others sites. We may see the engines consider other factors in the near future, such as the contents of the title tag on the page containing the link, which will help solve this potential problem to some degree.
However, when looking at all of the factors listed here so far, do any of them truly prove that the page is relevant to a particular keyword phrase
With relevancy comes a much more stable, trustworthy search engine. When you search for a particular topic, youre assured of getting search results that contain pages with good, solid content related to that keyword phrase.
After all, most people venture onto the Internet looking for information. If we can provide that information in content-rich, valuable pages, weve done the search engines, the users, and ourselves a big favor.
With all of these various ranking factors, what is the one area that is sorely missing
How about a site ranking algorithm based on a combination of content relevancy and user popularity data
"Content" relevancy and "user popularity" arent as easy to manipulate as link popularity, link reputation, or even keyword placement, so the search engine results should certainly be more relevant. After all, anyone who is concerned about relevancy in search engine rankings should want the most relevant pages and sites to rise to the top of the rankings. If our pages arent the most relevant, we have some work to do!
Introducing an Innovative Search Engine Ranking Algorithm
I just learned of a new search engine that actually uses a combination of content relevancy and user popularity to determine rankings. Its called ExactSeek.com.
How does ExactSeek measure user popularity The engine has teamed up with Alexa, which offers a toolbar that measures activity on the Web. By measuring the surfing activity of millions of Alexa users, ExactSeek is able to determine the user popularity and relevancy of Web sites in its index. User popularity is a far more reliable indicator of where Web sites should rank and gives users some input on the search results they see.
Mel Strocen, CEO of Jayde Online, which is the parent company of ExactSeek, says,
"Alexa traffic data will be a strong factor in the ExactSeek ranking algorithm but not the dominant factor, that being page content. Essentially, weve opted to emphasize user popularity over link popularity."
In fact, in an effort to make the results even more relevant, ExactSeek.com will be in flux for the next week or two as they work to determine how much weight to give Alexa traffic data in ranking search results.
The beauty of ExactSeek.com is that the harder you work toward increasing traffic to your Web site by adding new, relevant content, paying for SEO, advertising in various publications, investing in a PPC campaign, etc., the better your rankings will be in ExactSeek.com.
Can User Popularity be Manipulated
I think a better question would be, what search engine results cant be manipulated The key is to consider relevancy and valuable content, which is something that ExactSeek.com has wisely chosen to focus on.
Its true that not everyone uses the Alexa toolbar. However, it does provide results based on an excellent sampling of users on the Web. Plus, user popularity will be more difficult to manipulate than other factors, because it is certainly more difficult to manipulate the surfing public than it is to manipulate the search engines.
Give ExactSeek.com a Try!
ExactSeek.com is innovative in more ways than the way it determines rankings. For example, you can check your sites rankings in the ExactSeek database from a link on the main page of the engine. How convenient!
In Conclusion . . .
As the search engine industry evolves, well begin to see more and more innovations geared toward arriving at relevant search results that arent as easily manipulated as some of the ranking methods in the past. One of those innovations is being put into place now at ExactSeek.com: user popularity combined with content relevancy.
About The Author
Robin Nobles is the Co-Director of Training of Search Engine Workshops with John Alexander. They teach 2-day beginner, 3-day advanced, and 5-day all-inclusive "hands on" search engine marketing workshops in locations across the globe. She also teaches online search engine marketing courses through http://www.onlinewebtraining.com, and she
Googles Wonderland: Trouble In Paradise – Marketing
Googles Wonderland: Trouble In Paradise
Dean Phillips
The fairy tale existance of Google is starting to experience shockwaves.
So, whats the source of these shockwaves Click fraud. As my readers know, Ive written several articles on the subject of click fraud, suggesting that since its the market leader, Google should take a more proactive approach with the problem of click fraud.
Until now, Google has been mostly quiet about the subject, issuing this single statement to the Securities and Exchange Commission:
"We are exposed to the risk of fraudulent clicks on our ads. We have regularly paid refunds related to fraudulent clicks and expect to do so in the future. If we are unable to stop this fraudulent activity, these refunds may increase. If we find new evidence of past fraudulent clicks, we may have to issue refunds retroactively of amounts previously paid to our Google Network members."
So, why isnt Google doing more about click fraud In one of my articles, I theorized that with the amount of money involved, its actually more cost effective for Google to issue an occasional refund to its advertisers, than to develop technology to eliminate click fraud.
That theory was echoed in a recent article, in which the author wrote:
"Googles primary defense against click fraud has been to refund advertisers their money if they complain and Google sees evidence that fraudulent clicks have occured. The problem with this is that the burden of proof is on the advertiser ... and Google knows that most advertisers will not take the time to argue. Therefore, Google has a financial incentive not to deal with click fraud on their own. It not only costs them to deal with the problem but if they do find a solution to stopping click fraud ... it will cost Google much more when they dont get paid for 20 percent or more of their clicks."
However, all of that may be about to change. At an investor conference last Wednesday, Google CFO George Reyes stated:
"I think something has to be done about this really, really quickly, because I think, potentially, it threatens our business model."
My question is this: What took Google so long to come to that realization Its not like click fraud just magically appeared yesterday. The media has been reporting on the problem for at least the last 3 years.
Smug in its ivory tower, did Google think the problem was just going to go away by itself Or was it waiting for Overture or one of the smaller pay-per-click companies to solve the problem, so it wouldnt have to deal with it
These are troubling questions, to say the least. Even more troubling is Googles passive approach to a serious problem, which in my opinion has been reprehensible.
It should be interesting to see what Googles next move is. Google CFO George Reyes statement notwithstanding, Ill believe Google is serious about eliminating click fraud, when I finally see it!
About The Author
Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions Comments Dean can be reached at mailto: dean@lets-make-money.net.
Visit his website at: http://www.lets-make-money.net