How To Find Good Keywords – Site
How To Find Good Keywords
Trenton Moss
Good keywords are frequently searched for high demand but not being targeted by many other websites low competition. There are a number of tools out there that can help you find them.
Wordtracker
The best tool out there, Wordtracker is one of the most essential SEO tools. To use Wordtracker:
Go to the Wordtracker website http://www.wordtracker.comand pay $7 for 24 hours
Keywords: The First Step To Recognition – Web
Keywords: The First Step To Recognition
Partha Bhattacharya
Open Wordtracker [ http://www.wordtracker.com/ ] and youll see following proclamation by Brent Winters, President, FirstPlace Software, Inc., the makers of award-winning web promotion software, WebPosition Gold [ http://www.webposition.com/ ]:
"Target the wrong keywords and all your efforts will be in vain."
Why are keywords so important And what indeed is a keyword To an occasional web visitor, *keyword* wouldnt mean much. But for a practicing webmaster, the term *keyword* is perhaps more dear than anything.
The way we search
The term *search* implicitly suggests that search engines will return the most relevant results corresponding to the search-term used. A search-term or keyword is basically a word or a combination of words - usually latter - surfers like you and me use to get results were looking for. People, hailing as they do, from diverse backgrounds, have typically individualistic ways to express search-terms, that differ from one another, yet aimed for identical search-result. Evidently therefore, a website wanting to occupy top positions in search-results, needs to *optimize* for varying combinations of keywords. For an idea on how searches are made using keywords, Philip Morris this page [ http://www.philipmorrisusa.com/search/search_help.asp ] provides a handy reference, albeit for their site.
In a press release Feb 2, 2004 [ http://www.onestat.com/html/aboutus_pressbox27.html ], OneStat reports that of all keyword searches on the web, 32.58% uses 2-word phrases, 25.61% 3-word phrases and only 19.02% uses 1-word phrase. According to OneStat [ http://www.onestat.com/html/aboutus_pressbox27.html ], global usage of both 2-word and 3-word phrases has increased over the last year, and that of 1-word phrase has actually declined during the same period.
To give another example, WebSearchWorkshop [ http://www.websearchworkshop.co.uk/stats.htm ] quotes an earlier NPD survey to show that out of an online sample of 30000 respondents, *45% search by using multiple keywords or key phrases, 28% use one keyword, 18% search by a pre-defined option such as browsing through a directory category and 9% search by typing in a question*.
Since achieving top rank is culmination of many efforts working in tandem, it is all the more necessary that keyword targeting is done in planned manner to remain in reckoning.
Importance of search engines
Notwithstanding growing complaint that search results are steadily loosing relevance, statistics tell us web surfers are increasingly opting for search engines as a main web activity. WebSideStory in a March 12, 2003 press release [ http://www.websidestory.com/pressroom/pressreleases.htmlid=181 ] reports that search engines share in global internet usage has nearly doubled in the past 1 year from 7.1% to 13.4%. If a survey is done today, that figure will undoubtedly be much more impressive.
A birds-eye-view of importance of search engines can be had in this narration at iProspect [ http://www.iprospect.com/web_site_promotion/optimization_analysts.htm ]. Some pertinent points are given below:
A Georgia Institute of Technology study finds 85% of likely web customers prefer search engines to find their choices, and a study by RealNames reveal as much as 75% web surfers use search engines while journeying through the web.
57% of net surfers are recurrent users of search engines -- a popular web activity, next only to emailing.
Convenience is a major factor for many to locate the ideal information resource through search engines.
When seen with Global Reach [ http://glreach.com/globstats/ ] estimate of *online population* reaching 940 million in 2004, its fairly obvious therell be continuing surge of internet marketing efforts in order to attain search visibility. Innovative starategies coupled with intelligent marketing will be the hallmark of efforts to achieve prominent search rankings. In this connection, do have a look at Global Reachs invaluable data on "Evolution of Online Linguistic Populations" [ http://global-reach.biz/globstats/evol.html ].
Keywords matter most
Though not the only weapon in webmasters arsenal, using relevant keywords is a must to increase possibility of prominent search rankings. The reason is rather simple. Search engines gather and collate texts in webpages and store them in databases. As a web user searches for a website like yours, it is important that the keyphrase or the keyword he uses to do so appears in your webpages. Otherwise your webpage will not show up in search results.
This underlines the need to know various keyword combinations relevant to your website, and at the same time popular. Which is to say that these are keywords mostly used by web users cutting across geographic locations.
Web searchers fickleness
Dr. Jim Jansen, an Assistant Professor in Pennsylvania State University
Do Not Build A Website Until You Have Researched Your Keywords – Diet
Do Not Build A Website Until You Have Researched Your Keywords
Kusuma Widjaja
Imagine that you have a $25,000 marketing budget for your online weight loss herbal supplement business. Should you invest it in trying to build a site to rank #1 in Google for "weight loss" NO.
What would be the point To get tons of traffic Maybe. But people searching on "weight loss" could be looking for everything from weight loss diet books... to weight loss prescription drugs... to scientific studies on weight loss in middle aged men... to weight loss as a symptom of a rare blood disease. Do you really care about getting ALL those untargeted visitors to your site Are they ALL good prospects for your supplements NO.
So before you spend one single penny - or one minute -building your web site, find out what the low competition search phrases are for your particular product. It doesnt matter whether you are an affiliate selling someone elses product, or marketing your own proprietary supplements. Do your keyword research BEFORE, not after youve built your site.
Avoid setting an impossible goal, such as being #1 in Google for a general term like "weight loss." Isnt it wiser - and easier on you - to invest $1,000 building a site filled with specialized pages, each of which revolves around ONE highly targeted keyword like "over 40 womans herbal weight loss"
As Sean Burns explains in his book, Rankings Revealed, think about the business goals of your site. Strive to be successful with 50 highly focused pages, each of which ranks high for a single phrase. Dont build 200 pages that are trying to push you to the top for a general term that wont bring you much real business anyway.
Keyword research and targeted pages are a smarter investment than hundreds of doorway pages that may get banned tomorrow. With the techniques we teach at http://www.whycity.net/dominatesearchengines.html. you can build key word-targeted pages that are actually useful to your visitors. But you have to know which keywords to focus on FIRST.
There are many free and low-cost tools for finding low competition search phrases. Visit http://www.content.overture.eom/d/USm/ac/index.1html and click "Search Term Suggestion Tool". But whatever tool you choose, go for search terms that are highly specific, relevant to your product, and have less competition than the generic terms.
Pinpoint targeting and low competition means higher rankings - with less investment of time, effort, and money.
You must also be sure that your targeted search term is included in the right places in the HTML. It should appear in your Title, Description, your HI, H2, your first line of text, once or twice in each paragraph, once in bold, once in italic, and in some of your links. Dont know what Im talking about Its time to learn - just like you have to learn to use a saw, screws, nails, drill and glue to build a bookshelf.
Lets review that again - Here are the places your targeted keyword needs to be placed if you ever want a chance at #1 ranking:
The Title of the page
The Description META tag
The Keyword META tag In your headline - Use the or tag
Your first line of text Once or Twice in each paragraph
Once in bold
Once in italics
And, finally, in some links...
Amazingly, many people disdain these simple rules as trying to "trick" the search engines. But they are wrong. Including your targeted search term in the right places is actually being POLITE to the search engines. It helps the spider decide whether your site is relevant for a given search.
If your page is about "Atkins diet meal plans for women," wouldnt it be logical for those words to be in your Title, your Description, your Headlines, your links, and your text The only reason they wouldnt be is if your site is about something else! Thats how the spiders think. So should you. Be smarter than your competitors. Simplify your sites HTML and use it well.
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About The Author
Kusuma Widjaja is President of Yahoo Cyber Technology, CV., based in Surabaya. He has over 2 years experience in Internet Marketing Arena, Custom Web Site Design and Graphic Design Services. For more information go to http://www.whycity.net or you can reach us at +62-8315-838474.
info@whycity.net