Do You Know When You Are Being Sold To – Marketing
Do You Know When You Are Being Sold To
Joanna Ferndale
Britney Spears has recently caused controversy with suggestions that the ad campaign for her new fragrance range uses subliminal or hidden messages in its efforts to convince potential buyers. Advertisers have long been aware of the power of appealing to our subsoncious minds, so what methods exactly do they employ, and how widespread is the practise
Broadly speaking, there are three methods in common use - Product Endorsement, Product Placement, and Hidden Subliminal Imagery.
Why do advertisers use these methods
As consumers, we tend to make buying decisions based on emotion rather than logic. When see a product, we make up our minds very quickly about whether we want it or not, based purely on the way the product is presented to us. Any accompanying sales pitch is merely there to help us justify the purchase to our more logical selves. Advertisers know this of course, so they spend huge amounts of time and money marketing their products in ways that appeal to our emotions and subconscious mind.
So how do the three methods work
Taking each in turn:
Product Endorsement
This is possibly the most up-front and honest method. Quite simply, a product is endorsed by a well known figure
Know How DNS Works – Domain Name
Know How DNS Works
Pawan Bangar
Domain name Servers DNS are an important but invisible part of the internet, and form one of the largest databases on it. Each machine on an internet is assigned a unique address, called an IP address, which is 32 bit number and is expressed as 4 octets. The method user to represent these IP addresses is known as dotted decimal Notation". A typical address looks like this: 199.249.150.4
It is very difficult to keep in mind the IP addresses of all the websites we visit daily, because its not easy to remember strings of numbers. However, we do remember words. This is where domain names come into the picture. If you want to connect to a particular site, you need to know its IP address but do need to know its URL. The DNS gets the mappings of the IP addresses and the corresponding names.
Names and numbers
DNS converts the machine names such as www.xyz.com to IP addresses such as 199.249.150.9. Basically, it translates from a name to an address and from an address to a name.
The mapping from the IP address to the machine name is called reverse mapping .when you type http://www.xyz.com into your browser, the browser first needs to get the IP address of www.xyz.com. The machine uses a directory service to look up IP addresses and this service is called DNS. When you type www.xyz.com your machines firsts contacts a DNS server, asking it to find the IP address for www.xyz.com. This DNS server might then contact other DNS servers on the internet. DNS is therefore is considered as the global network of servers. The great advantage of DNS is that no organization is responsible for updating it. It is what is known as distributed database.
The three letter codes
A DNS server is just a computer thats running the DNS software. The most popular DNS software is BIND Berkeley Internet Name Domain DNS is hierarchical, tree-structured system. The top is donated by.. And is known as the root of the system. Below the root there are seven immediate sub domain nodes and these are com, org, gov, mil, net, edu, Int, etc.
DNS consists of two components
Nameserver
Resolver
Nameserver:
This performs the task of looking up the names. Usually, there is one nameserver for a cluster of machines. If the nameserver does not contain the requested information, it will contact another nameserver. But it is not required for every server to know how to contact every other server. Every nameserver will know how to contact the root nameserver, and this in turn will know the location of every authoritative nameserver for all the second level domains.
Resolver:
This runs on a client machine to initiate DNS lookups. It contains a list of nameservers to use. As we have read, the function of each of these nameservers is to resolve name queries. There are three types of nameservers-primary nameserver, secondary nameserver, and caching nameserver. The secondary nameservers are configured for backup purposes. Caching nameservers only resolve name queries but do not maintain any DNS database files. It is important to note here that any change to primary nameservers needs to be propagated to secondary nameservers. This is because primary nameservers own the database records. The changes are propagated via a zone transfer.
HOW CACHING"WORKS
DNS uses principle of caching for its operation. When a nameservers receives Information about a mapping, it caches this information .further queries for the same mapping will use this cached result, thereby reducing the search cost. The nameservers dont cache forever. The caching has a component called time to live TTL and the TTL determines how long a server will cache a piece of information. So when the nameservers caches receive an IP address, it receives the TTL with it. The nameserver caches the IP address for the period of time then discards it.
When a process needs to determine an IP address given a DNS address, it calls upon the local host to resolve the address. This can be done in variety of ways:
Table look up. On UNIX hosts, the table is /etc/hosts.
The process communicates with a local nameservers. This is named on a UNIX system.
By sending a massage to the remote system that is identified from the information in the file/etc/resolve.conf.
When a nameserver receives a query for a domain that is does not serve, it may send back a referral to the client by specifying better nameservers. Typically operate in the recursive manner wherein any DNS server passes requests it cannot handle to higher level server and so on, until either the request can be handled or until the root of the DNS name space is reached.
The nameservers contain pointers to other nameserver with the help of which it is possible to traverse the entire domain naming hierarchy. A host with the initial nameserver addresses has to be configured. After this, it is able to use DNS protocols to locate the nameserver responsible for any part or the DNS naming hierarchy.
Thus when a nameserver receives a request, it can do one of the following:
It can answer the request with an IP address. This method is called iterative. In this, the client simply asks the server to resolve a domain name. The server accesses its database, finds its IP address and sends that back. If the server does not find the address, it sends back an error ;DNS not found. Contact another nameserver and try to find the IP address for the requested name. Send back a referral to the client specifying the IP address of better nameservers.
A popular user interface, called nslookupis available on the UNIX system. With this, you can perform any DNS function. This program also displays the result to the user. Using is nslookup, you can obtain a listing of all the hosts in a zone. In order to do this, you first need to identify the nameserver for the zone.
The threats that are associated with the DNS are due to the lack of integrity and authenticity checking of the data held within the DNS. Also, other protocols can use host names as an access control mechanism. The internet engineering task force IETF has come up with DNS security DNSSEC extensions to DNS protocol. The main objective to DNSSEC is to provide authentication and integrity to the DNS. These are provided through the use of cryptographic
About The Author
Pawan Bangar,
Technical Director,
Birbals, Ebirbals, SeoBirbals, Hbirbals
India.
Visit us at:
www.birbals.com
www.ebirbals.com
www.hbirbals.com
If You Dont Know This, You Might Loose Your Commissions! – Marketing
If You Dont Know This, You Might Loose Your Commissions!
Frank Bauer
Are you aware that using certain tools to protect your affiliate commissions might in fact cause you to loose them
Let me explain you how than can be and what you can do to protect yourself from commission loss...
The other day a good marketing friend of mine, lets call her Eva, send me an email, telling me about a service that she believed me to be interested in... and in fact, I was.
She wrote: "If you want to take a look, the link is: http://www.more4you.ws/mon"
When I followed her URL, I noticed on that page, that her affiliate ID was missing on the main page, as well as on the order form page.
Since I wanted her to get credit for this, I emailed Eva:
"Your link will not earn you commissions as your affiliate ID doesnt show at http://www.monopolizer.com/.
I recommend to use a forwarding link instead of placing the site into a frame."
She answered me that it worked fine when she followed the link herself. How was that possible you ask Very simple.
When she originally got the affiliate link, she must have used the link one time directly and this way saved the cookie on her computer.
So I replied to Eva:
"I checked it again... if I visit their site through http://www.more4you.ws/mon, your ID is not shown anywhere.
But if I visit it through http://www.monopolizer.com/index.phpaffiliateID=249040817 I can see your ID everywhere.
In general... cookie based systems often have a problem if you place the site into a HTML frame on another domain."
This time Eva replied to me:
"Well thats got me stumped... I used Covert Affiliate to generate that URL and I just cleared my cookies and tried it and I do not see my affiliate codes on the main page..."
I actually noticed that problem of promoting through a frame already quiet a while ago. Also e.g. when I use Mikes MyViralWebsite system or any other system that displays your affiliate URL inside a HTML frame... its the same problem.
The tricky part about it... some programs work if called through a frame meaning: your affiliate ID will be used and others dont.
My rule of thumb is: If I dont see my affiliate ID on the other page, I will not use a HTML frame.
But for the reason I described before, make sure that you delete you cookies before you give it a try!
This is also the reason why I always use my own Add2it Go-To Pro tracking links whenever I promote another program.
The Add2it Go-To Pro links look e.g. like this:
http://www.add2it.com/go/to.pll=ListDotCom
To make that shorter and easier, I created and uploaded another tiny script called see.pl. Now I can use an even shorter link:
http://add2it.com/see.plListDotCom
The last part, the "ListDotCom", is what changes depending on what program I want to promote.
The advantage... not only do you get stats on how many people click that link every month, it also simply forwards to the URL you want to promote, prevents this way the "frame" problem while still hiding the ugly long affiliate link and this way it REALLY protects your commission.
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Reprint rights to this article are granted, as long as it is not modified and the resources plus signature remain unchanged.
About The Author
Frank Bauer is the owner of Add2it.com - Scripts & Services for your Web Business at http://www.add2it.com and the publisher of the More4you Newsletter at: http://www.more4you.ws. To see how he can help you, visit: http://www.frankbauer.name
news@add2it.com