Five Steps To Successful Web Marketing And Sales Process! – Site
Five Steps To Successful Web Marketing And Sales Process!
Abe Cherian
The basic principles used successfully by brick and mortar storefronts in moving your potential clients through a successful sales process is also the most effective way on the web.
But how
You do this by following the five step process in your marketing strategy by attracting potential clients, building trust, helping them choose the right product, presenting the product, and then closing the sale.
Step One- Marketing / prospecting:
Prospecting is the delivery of qualified visitors to your website. It can be achieved by many forms, such as, search engine marketing, pay-per-clicks, and e-mail advertising that draw people to your site.
Once they are there, its your responsibility to show them how your product can fill the void in the marketplace and what sets your product apart from the rest. Deliver your Unique Selling Proposition, USP.
Step two- Building trust:
Just like in a brick and mortar business where you greet a person when they walk in the door or physically help them find what they are looking for, you can build trust by doing similar things on your website by the elements that surround the design and development of your website.
Your visitor is unconsciously judging your credibility by asking themselves the following questions:
Does the website have the feel and look of a legitimate company
Is it easy to find the company contact information
How is the copy on the site
How fast does it download, and are there any broken links
Is there a privacy policy posted on the site
Is it easy to navigate
Step three- Help the buyer:
If you have done your prospecting right, the visitors coming to your website are hoping to find a solution to their problem. The solution can be a product or a service. Internet marketing studies show that 7 out of 10 visitors are ready to buy. They are only looking for a vendor who they find more helpful.
Ask yourself these questions:
Are you helping your visitors to identify and find the solution to their problem
Are you guiding them to find the solution by easy to find information, and navigation
Step four- Present the product:
Before you present your product, make sure that you have already helped the buyer by identifying with their needs in the previous stage. When you present your product or service to your visitor be sure to keep their attention and their interest by motivating them to continue with the sale.
Step five- Successfully close the sale:
Look at each of the products that you offer and ask yourself these questions:
Are you assuring them by giving guarantees
Does your description answer all their questions
Are you giving them feed back and testimonials from your clients
Do you take credit cards, if so which ones
What happens after they purchase
Take the guess work out of the purchase process.
If you court your visitors by the five steps above, youll see better conversions, and increased profits.
About The Author
Abe Cherian is the owner of Multiple Stream Media and publisher of weeklytips.com newsletter, where you will find hundreds of Internet business building tips. Visit www.weeklytips.com to read more tips like this one.
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Ecards as a marketing tool – Web Hosting
Ecards as a marketing tool
Dessy Oundian
As any successful businessman will confirm, having a great product or service is just the beginning. After all, in this day and age, everything comes down to marketing. The more creative you are in your marketing efforts, the more successful your business is. There are many ways to promote your business without spending a fortune. In this article I will describe one of the most powerful tools on the Internet
5 High-Impact Marketing Tips – Marketing
5 High-Impact Marketing Tips
Bob Leduc
Here are 5 high-impact marketing tips you can use to boost your sales quickly. All are simple to implement and they involve little or no new expense.
1. Promote Only One Thing at a Time
Promote only 1 product or service each time you advertise. Many people have difficulty selecting one product when their decision forces them to delay or reject buying something else they also want. When prospects cannot make an easy choice they often make no decision at all ...and you lose the sale.
Tip: Offer new customers a related product or service immediately after they buy from you. Many will accept your offer, producing an easy sale without jeopardizing the initial purchase.
2. Provide Multiple Ways for Customers to Buy
Providing choices of what to buy will reduce your sales. But providing choices of how to buy will increase your sales. Offer many different ways for customers to buy from you. The same method is not convenient for everybody. Prospective customers are more likely to act immediately when their favorite way of ordering is available.
3. Avoid Your Competitors
Look for some new niche markets you and your competitors overlooked. You may uncover a market you can dominate with little or no competition.
One quick and easy way to find profitable new markets is to sub-divide your current market into several narrowly defined niche markets. Then customize your advertising to the unique needs of prospects in each niche market.
Tip: You can narrow the appeal of an existing web site without losing its effectiveness with your main market. Just create customized web pages for each market segment you want to target. Then add a link to each of these specialized pages on your home page.
4. Use Alternative Marketing
Look for alternative media your competitors may be overlooking. For example, many internet marketers are beginning to use direct mail postcards to generate traffic to their web sites. Its a low cost way to bypass the heavy competition online.
A brief captivating message on a postcard with an enticing offer sent to the right prospects will generate a flood of traffic to your website - or a large number of sales leads.
Tip: Postcards are also an excellent low-cost alternative to email. People get so much email today that even legitimate messages are getting deleted unread. But they get few if any postcards. Your message is guaranteed to get their attention when its delivered on a postcard.
5. Encourage Questions
Youre walking away from a lot of easy sales if you dont encourage prospects to ask questions about your product or service.
Only interested prospects will take the time to ask questions. Many will buy ...especially if you answer their question quickly and completely. You can even include a promotion for your product or service as part of your answer.
Make it easy for prospects to ask questions when they are at your web site or in other selling situations where there is no personal contact. For example, provide a phone number or an email address they can use to ask questions.
Tip: If you find yourself personally answering a lot of questions, add a Questions and Answers section to your web site or your sales brochure. Include the answers to the most frequently asked questions. It will reduce the number of questions you have to answer personally.
Each of these 5 marketing tips provides a simple way for you to boost your sales quickly ...and for little or no new expense.
Copyright 2004 Bob Leduc
http://BobLeduc.com
About The Author
Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. Youll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV