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25Feb/100

Web Site Monitoring Is A Global Necessity – Web

Web Site Monitoring Is A Global Necessity
David Leonhardt

Bill Huang sits down at his computer. As he connects to the Internet, he glances out at the sun poking its nose above the Hong Kong skyline. It will be another busy day, and he has to order those slippers for his wife before rushing off to a meeting.
He types in his search terms and Google faithfully reports: "Results 1 - 100 of about 1,760,000. Search took 0.34 seconds."
Bill clicks on a the Big Soft Slipper web site and waits for the page to load. "Site unavailable," Bill reads. He hits the "back" button. Then he clicks on another of the 1,760,000 pages Google offered him.
High above Cleveland, USA, the executives at Big Soft Slipper are clinking their glasses and patting themselves on the back. "We sure did it," the CEO crows. "Look at that beautiful home page. Look at the easy navigation. Look at how fast it loads."
Somebody please tell them about Bill Huang.
"Very few people realize how the web site that loads so zippy in their office, flows like molasses on their customers computers

21Jan/100

10 Things You Should Be Monitoring On Your Website – Web

10 Things You Should Be Monitoring On Your Website
David Leonhardt

Every business needs to know how it is doing. Thats the idea behind exit surveys, customer feedback forms, suggestion boxes and other devices. Without feedback from the customer, monitoring inventory, expenses, revenue and other benchmarks, a business can take a quick slide down a slippery slope, without the owner ever seeing it coming

30Nov/090

Network Monitoring for Serious eCommerce – Spyware

Network Monitoring for Serious eCommerce
David Leonhardt

In the real world, businesses come in every size, from self-employed entrepreneurs like me to mega malls like Wal-Mart.
On the Internet, companies come in every size, too, from a stand-alone ebook sales page with webmaster and owner all in one, to 300 pound gorilla like Amazon, with over a million pages requiring the entire population of a small country to serve as webmaster.
If your site is a single page, it is its own network. But if your site is any bigger, and you have plans to grow, it is a network or is fast becoming one. You need network monitoring.
Most ecommerce webmasters are at least somewhat familiar with website monitoring. Many use a website monitoring service or software to keep track of "uptime" and "downtime".
At your local shopping mall, serious business requires more than just knowing when the front doors are open and when they are closed. Serious ecommerce needs to know more than just when the site is accessible. That is what network monitoring is all about.
Chances are, your e-business owns one of the following, or uses one of the following remotely:
DNS servers: These are used to translate your site name, like www.mycompany.com, to the numbers called "IP addresses" that computers understand. If DNS servers are not working properly, end-users will not be able to find your site and will get an error. Usually only an external or remote monitoring service will detect such a problem.
An FTP server: File Transfer Protocol servers are used to help you exchange files with remote users. If you use FTP, a monitoring service can make sure it is always up and running.
POP3 and SMTP servers: These are used for exchanging emails. If you are using email, chances are you are using SMTP and POP3. If your SMTP server is down, everyone who sends you email will receive an error, stating that your mail server is down and cannot accept incoming email. To say that the impression this leaves your customers is bad would be an understatement. If your POP3 server is down, you will be unable to retrieve email from your mailbox. Once again, only external monitoring will prevent such a problem.
Firewalls: Many businesses use firewalls to protect their internal network from un-authorized traffic, such as spyware, viruses and sabotage by competitors. Furthermore, a firewall is your first line of defense. If your firewall goes down, your whole network may actually become inaccessible from outside. In other words, if you host your own web site and mail servers, those will become inaccessible to the outside world if your firewall goes down. Once again, remote network monitoring is required to detect that a problem exists and quickly get it repaired.
Internet connections: Users come to your network from multiple backbones, depending on the company they use to connect to the Internet and their location. It is important to ensure that your connection performs well for each user. A remote monitoring service can ping your networks from multiple locations around the world, thus testing most major routes to your web server or network. Before hiring a network monitoring service, check to see that they have both your customer geography and the Internet backbone layout covered.
Very few websites of any size and functionality are anything less than a complete network, and many networks rely on servers in different parts of the world.
A good network monitoring service can ensure, as a base, that all servers are properly functioning, that data can be sent to and received from each server, and that each function sharing the server responds as required. An advanced network monitoring service can even remotely monitor the temperature of your servers.
What you need to monitor depends on how extensive your network is. A network monitoring expert can help you determine what needs monitoring. If you own the servers, or are remotely hosted on dedicated servers, you most likely need everything monitored. If your site is hosted on shared servers, you might need fewer functions monitored.

About The Author

David Leonhardt is a freelance writer and SEO consultant. Contact him at

http://www.SEO-writer.net

He wrote this article for Dotcom-Monitor:

http://www.dotcom-monitor.com

Read more on network monitoring:

http://www.dotcom-monitor.com/network-monitoring.asp

Read more on website monitoring:

http://www.dotcom-monitor.com/website-monitoring.asp

david@seo-writer.net