Discover Which Sales Triggers Are Most Effective When Mixed With SEO! – Marketing
Discover Which Sales Triggers Are Most Effective When Mixed With SEO!
John Alexander
We all know the importance of gaining top visibility to a specific target audience on the major search engines. After all, you really need qualified traffic or those who are actually searching for goods and services that you are offering. While most of the time, we teach folks about the importance of doing good keyword research and/or behavioral research to ensure they are attracting an "ideal" target audience, there is another more natural aspect that Id like to just touch on here.
Writing for search engine robots is not enough:
Many search engine optimizers are empowered through training, with the ability to write for search engine robots and have crafted their skills to score exceptionally well for top relevancy. It surely is essential but there is another element that we need to reflect on besides just writing for search engine robots as important as that is. I am referring to the importance of compelling your visitor to respond right now once they have landed on the Web page as a result of finding you in the top results. Just what is the exact reason that your target audience will make a buying decision Why will they decide to buy or not to buy What do they need to read within your copy that will get them to act right now
There are only so many reasons why your visitors buy:
When I first started my business, I use to love to ask questions like....Can you explain why I should buy from you Invariably the client can often point out a number of important reasons why you might buy from him instead of the guy down the street. What you want to do is try asking a series of questions to help profile the clients target audience. After all, this is the most important group to try and understand....the "target audience". At our live SEO Mastery Workshop, we teach people powerful ways that they can research their target audiences behavior. But lets start by arming you with a few basic questions that should help you think about your writing style and communications.
Online or offline, most human beings have certain mindsets which can trigger buying. The challenge however, is we often behave a certain way without ever giving an ounce of thought to the REAL REASON why we buy. If we understand the real reason that that visitors respond, we can suddenly write much more effectively for the human brain as well as the search engine robots.
Lets start by listing a 5 simple reasons that will trigger buying decisions:
People will buy to save money
People will also buy to make money
People will buy something if it saves them time
People will buy a product or service if it makes life easier
People will buy something if it improves their safety
Okay, now in each of these 5 examples, ask yourself the following questions:
If people will buy to save money -
then ask yourself...
if your product or service saves them any money This is a trigger
If people buy to make money
then ask yourself...
does your product or service offer your audience any opportunities to earn
If people buy to save time
then ask yourself...
....how might this apply to what you offer
If people buyto make life easier
then ask yourself...
are you able to name some improved conveniences
If people buy to improve safety,
then ask yourself...
does your product improve security or make people feel safer
You can see how having an understanding WHY people buy, can actually change the way you present your content. These types of questions will often help you with writing much more compelling copy because you are writing with a focus that includes a reason to respond now.
But wait!...
Are these the only reasons why people buy Absolutely not! Start by creating a list of your own "triggers" or things that caused you to "make up your mind" to buy.
The more you explore your target audiences mindset, the more fascinating this can become. Of course we have not even touched on a fraction of the many "triggers" that are at work in peoples minds when they are reading Web pages.
If you want some more buying triggers to consider, Ill give you a few more
People will buy to for specific brands usually it has to do with prestige
People will buy to educate themselves
People will buy to improve their health
People will buy to settle their fears
People will buy to have some fun
People will buy to satisfy their curiosity
People will buy to streamline their processes
People will buy to prove they are right about some issue
People will buy to improve their image or appearance
People will buy to improve their quality of life
People will buy to uniquely set themselves apart from the crowd
What other reasons can you think of that will compel your target audience to buy now
Best regards,
John Alexander
About The Author
John Alexander is the Co-Director of Training of Search Engine Workshops with Robin Nobles. Together, they teach 2-day beginner, 3-day advanced, and 5-day all-inclusive "hands on" search engine marketing workshops in locations across the globe. John also teaches online search engine marketing courses through http://www.onlinewebtraining.com, and he
"Fruit Baskets" the most Unique Incredible Edible Gift Of All ! – Food
"Fruit Baskets" the most Unique Incredible Edible Gift Of All !
Anna Teoli
Fruity Fresh Fruit Baskets Or Fruit gift baskets is the oldest traditional gift which still today is considered unique and one of the most overwhelming edible gifts of all .
Fruit baskets usually contain organic seasonal fruit combinations and are very often mixed with flowers , wines, gourmet foods ,NUTS and chocolates .
In Ancient times fruit gift baskets were given to kings on special events to show appreciation ,worthiness,and generosity .
The kings would then gather up with they siblings accompanied by wine and enjoy natures ultimate gift and celebrate.
Fruit baskets usually contain the freshest form of fruit , fruits must be carefully chosen in its peak of ripeness ,fruit baskets are usually accompanied by gourmet cheeses , wines ,flowers,and are neatly placed in wicker baskets and decorated accordingly .
There are 1000s of luscious fruit baskets online to choose from ,they are increasingly gaining popularity because they suit any occasion, romance ,business ,holidays,young ,old,weddings..its a safe bet
That is why today the fruit basket still remains the king of all gifts.
About The Author
Anna Teoli
Feel free to use this article on your website, but please give us credit by placing the following link on your page:
http://www.buy-giftbaskets-online.com/fruit%20baskets.htm
Email : Buygift@buy-giftbaskets-online.com
The Worlds Most Beloved Sport – The History of Soccer – Recreation
The Worlds Most Beloved Sport - The History of Soccer
Rebecca Blain
While it is undisputed that the origins of modern soccer, or football, originated in Britain, there is a great deal of evidence that points to this beloved game as having an older history.
Where did the game of soccer really begin, and how old is it To understand how many different varieties of "soccer" there are, you need to understand a bit about the older versions of the game and how they have evolved.
Below, you will find a list of the predominant cultures that had a variety of soccer, and learn how each one differs from what we play today. And no, they never used anything like Lotto shinguards back then either!
Chinese Soccer History
Japanese Soccer History
Egyptian Soccer History
Greek/Roman Soccer History
British Soccer History
Chinese Soccer History
To many, this is the oldest version of soccer to exist. However, there is quite a lot of controversy of whether or not this is the oldest, or Japans version is the elder. The Chinese version of the game, originally named "Tsu Chu", involved players on a field that had to hit a leather ball stuffed with fur into a small hole. Like Soccer, no hands were permitted during the play of the game, and it was considered an honor to be a member of a team.
The Emperor of the Han Dynasty, when the game was developed, was an avid player and fan, and spread the popularity of this game all over China during his reign. This roughly dates back to 300 B.C., although there is controversy on the subject of dating, which could result in the origins of the game being as far back as 5000 B.C. Regardless, this version of Soccer is extremely old. Despite that, there is still a version of Tsu Chu played today. While the two games are similar, Tsu Chu has had no effect on the modern version of the game, as it was originally developed and created for play in Great Britain.
Japanese Soccer History
Kemari, the Japanese version of "Soccer", is perhaps one of the most different forms of the sport, in comparison to modern soccer. Kemari was a game of "Keep it up", much like modern hacky sacks, although used with a larger ball that was stuffed with saw dust. This version involves a "pitch", or the field, designated by the selection of four trees, the cherry, maple, pine and willow. Many great houses in Japan would grow trees to have a permanent pitch, or field, established.
Kemari was normally played with two to twelve players. Established in roughly 1004 B.C., it vies for position of the oldest game with Chinas Tsu Chu. In fact, Chinas Tsu Chu players and Japans Kemari players were the first to have an "International" game of their versions of Soccer, which is dated to have occurred in roughly 50 B.C., although a definite date of 611 A.D. is known. Regardless, this game stands with China as a sister sport to Soccer, while it never affected the modern version of the game.
Egyptian Soccer History
While not much is known about Egyptian Soccer, or other ball games, it is thought there was a version of a type of ball game played by young women during the age of Baqet III. On his tomb, images of this sport were depicted, although no one is certain how the game was played or whether or not it truly affected the outcome of modern soccer. Recordings of this game date as far back as 2500 B.C., although not much more is known asides the fact that it was played with a ball. The lack of information on the sport and how it was played has eliminated it from runnings as the first evidence of a game similar to soccer.
Greek/Roman Soccer History
Perhaps the closest relative to modern soccer are the games that were formed by the Greeks during the prime of their culture. They had numerous varieties of football style games, some of which required hands, some of which forbade hands. In the end, after the Roman conquering of Greece, the game Harpastum is what modern soccer would be based from. This game, probably a modified version of the Greeks "Harpaston", which translates roughly to handball. While grossly misnamed, this game is what is considered to be one of the precursors to modern soccer.
British Soccer History
In Britain during the 8th century, soccer was created, not as a recreational sport, but as a war game. One of the stories of the original roots of the sport comes from when a Danish Prince was beheaded, and his head was used as a ball and was kicked around. Ever since this legendary tale, villages and other communities would play a game where they would have to kick a ball to a specific goal. It was a violent game, where injury and death were not uncommon, but it was popular nevertheless. In fact, it was so violent, that in 1331, King Edward the III passed laws to try to stop the playing of the game. It did not work, however, and the sport continued on.
There are even stories of soccer games that involved hundreds upon hundreds of players. In these games, there were many deaths, some resulting in the hundreds. It wasnt until 1815 when Eton College set up a series of rules for the game that it became less violent and more of a true sport. At this time, other colleges and universities took up the banner and began to play under similar rules. Later, the rules were evaluated and judged, and the Cambridge rules were created as a result in 1848. In the Cambridge rules, shin-kicking, carrying the ball and tripping were all forbidden. Rugby rules allowed these aspects, and the two varieties of soccer, or football, split to form their own followings.
On October 26, 1863, London schools and sports club sent representatives to the Freemasons Tavern, where the Football Association was formed. Rugby supporters left this association to form the Rugby Association. This is where the birth of modern soccer began. In 1969, the Football Association finalized the modern game of soccer by forbidding the use of hands in the game.
The term "Soccer" was coined when someone was asked if he was a Rugger, which is a Rugby player. The -er signified that the person participated in a a particular sport. The individual, Charles Wreford Brown, replied with "Soccer!", taking the phrase from Association, SOC, and adding the -er. The term stuck. While British individuals still call the game Football, Americans and other countries call it Soccer, especially if they have heavy support in American Football present. Ever since the foundation of the Association, "Football" has risen in popularity, becoming one of the best love games in the history of Earth. Now, hundreds of thousands play the sport, although it lacks the initial violence present at its creation.
About The Author
Rebecca Blain is a professional and hobbyist writer who enjoys taking care of her fish and educating people about soccer equipment such as goals which you can read about here:
http://www.everything-soccer.com/8-24-soccer-goals.html