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21Feb/100

Online Lead Generation: Can it Work for My Business – Affiliate Programs

Online Lead Generation: Can it Work for My Business
Kristen Steingrandt

Business-to-business service providers have a wide range of tactics they can deploy to gain new clients or customers. Direct mail; cold calling; TV, radio or print advertising are all ways in which B2B services gain new customers. In the last 10 years, the Internet has become another strategy to boost business, through advertising, web site optimization and online lead generation.

What is Online Lead Generation

Simply put, online lead generation automatically sends information on prospective clients and their service needs to your e-mail inbox or to a web site account. Internet services such as ProcureAPro.com provide your business with an account where you can upload your business profile, location, hours of operation, client testimonials, and licensing information. Potential customers fill out a form online with their requirements for what kind of service they need, that potential client is matched with B2B providers for that service in their local area or nationally, if the situation warrants, and the client

21Feb/100

5 Magic Points: Should I BUY or RENT my HOME – Mortgage

5 Magic Points: Should I BUY or RENT my HOME
Tom Levine

Buying a Home is the American Dream. It is more than a place you put your hat at the end of the day. It defines you, protects you, and prospers with you. Yes, Home Ownership is a noble pursuit, but it always starts with this first, important question: Should I buy or Rent my Home The answer, surprisingly, is not so obvious.

Now the question of

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18Feb/100

Look Into My Eyes – New Webcam Technology – Email Marketing

Look Into My Eyes - New Webcam Technology
Robert Palmer

If a new webcam technology from Microsoft get the go-ahead, then instant messaging could get a whole lot more interesting.
Currently under development at the Microsoft research labs in Cambridge, England, the new webcam, i2i consists of two lenses, which carefully follows an individuals movement. Using an exclusively developed algorithm to cleverly blend what each lens is seeing, resulting in the creation of an accurate stereo "cylopean" image.
All very technical, but for the 18.5 million people source Microsoft who regularly use webcams while they are using instant messengers, i2i means that it will appear as if users are looking into each others eyes.
Antonio Criminisi, lead researcher of Microsofts Machine Learning and Perception Group, said.
"We were able to come up with an algorithm that was able to take two images and capture a corresponding map in 3D. Using this powerful technology, we can now synthetically create an image as if the person is looking straight into your eyes."
According to Dr Criminisi, the biggest challenge for the backroom boys at Microsoft was in calculating how the visual brain works. In particular, how it sees and sorts out colors, shapes and distances.
"Essentially, what we have done is replace human eyes with cameras and the human brain with a computer."
The real magic behind this technology is the newly developed stereo algorithm, which makes it possible to accurately reconstruct a 3D, geometric image in real time and on a standard computer. Fundamentally, this is the same technology which was used to recreate the stunning 3D images of the Martian surface, which were beamed back by the NASA rover.
With the ability to generate realistic looking background images in order that users can pretend they are somewhere other than where they really are! Commenting, Dr Criminisi said.
"This is important for privacy, as I may not want you to see how untidy my bedroom is."
A feature likely to capture the teens market is that of Smart Icons. Instead of typing in the usual pictorial emotion e.g. : i2i can superimpose free floating, 3D ones which can then be instructed to float freely around a persons head or anywhere else for that matter.
While Dr Criminisi admits there are still issues to iron out before the project is passed on to Microsoft Development, he is pleased with what has been achieved in under two years. Dr Criminisis team is already experimenting with code which enables users to create their own wrap-around avatar, 3D face and then have it move as if it were their own.

About The Author
Robert Palmer is CEO of deskNET Communications www.desknet.co.uk providers of the first, viable alternative to opt-in email marketing and newsletter publishing.
Copyright © 2004 deskNET Communications - UK
info@desknet.co.uk

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