3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw – Site
3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw
Mike Cheney
Want to avoid being blacklisted by the search engines and banished to the sin bin never to receive a single search engine visitor ever again Thought so. Heres some tips to help you..
Tip 1 - Hide And Seek
Do not use hidden text on your website. This means having words and phrases in your pages somewhere that cant be seen to the naked eye. The tactic of having text on your page that is the same colour as the background, and is therefore hidden, will almost certainly result in your wanted poster being pinned up by most search engines.
Tip 2 - Your Website Is Not A Turkey
Do not cram your hands full of keywords and phrases and start trying to stuff them into your websites... pages. You need to have some phrases in there, yes, but dont overdo it. The search engine owners spend millions every year on their software so guess what - they know when youre trying to beat the system!
Tip 3 - Man vs. The Machines
Do not build your website for the search engine robots - build it for those squishy pink things - human beings! If you focus too much on having a search engine optimised site you can quickly lose track of why your website is there in the first place - to generate you business by people visiting it and doing what you want them to do. Would you create a new reception area in your office that was tailored specifically to the floor-waxing machine so it could get the best access No. You would build it for people - do the same with your website.
Tip 3.5 - Dont Be A Bunny Boiler
Do not start pinning up pictures in your dark room of each search engine and then start stalking them by submitting your website every day, week or even month. Search engines hate this - if you over-step the mark youll be well on the way to that blacklist.. You only need to submit your website to most search engines just one time - ever. Once its done, its done. Despite what some experts might tell you - you dont need to constantly re-submit your site.
Mike Cheney
www.magnet4web.com
About The Author
Mike Cheney
You can get lots more free articles on search engines plus a Free Bonus Special Report "How To Turn Your Website Into A Customer Magnet" worth a value of
Could Your Book Idea Be the Next Best Seller – Writing
Could Your Book Idea Be the Next Best Seller
Dawn Josephson
Everyone has a unique story to tell. From explaining business processes to revealing our personal history, we all have a natural desire to share our experiences with the world. As a result, bookstore shelves are packed with numerous titles that promise to entertain, enlighten, and educate readers.
Perhaps, then, the old saying that
Googles Next Big Move – Site
Googles Next Big Move
David Leonhardt
November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization SEO specialists from the apple tree. But more than likely, it was just a precursor of the BIG shakeup to come.
Google touts highly its secret PageRank algorithm. Although PageRank is just one factor in choosing what sites appear on a specific search, it is the main way that Google determines the "importance" of a website.
In recent months, SEO specialists have become expert at manipulating PageRank, particularly through link exchanges.
There is nothing wrong with links. They make the Web a web rather than a series of isolated islands. However, PageRank relies on the naturally "democratic" nature of the web, whereby webmasters link to sites they feel are important for their visitors. Google rightly sees link exchanges designed to boost PageRank as stuffing the ballot box.
I was not surprised to see Google try to counter all the SEO efforts. In fact, I have been arguing the case with many non-believing SEO specialists over the past couple months. But I was surprised to see the clumsy way in which Google chose to do it.
Google targeted specific search terms, including many of the most competitive and commercial terms. Many websites lost top positions in five or six terms, but maintain their positions in several others. This had never happened before. Give credit to Barry Lloyd of www.SearchEngineGuide.com for cleverly uncovering the process.
For Google, this shakeup is just a temporary fix. It will have to make much bigger changes if it is serious about harnessing the "democratic" nature of the Web and neutralizing the artificial results of so many link exchanges.
Here are a few techniques Google might use remember to think like a search engine:
Google might start valuing inbound links within paragraphs much higher than links that stand on their own. For all we know, Google is already doing this. Such links are much less likely to be the product of a link exchange, and therefore more likely to be genuine "democratic" votes.
Google might look at the concentration of inbound links across a website. If most inbound links point to the home page, that is another possible indicator of a link exchange, or at least that the sites content is not important enough to draw inbound links and it is content that Google wants to deliver to its searchers.
Google might take a sample of inbound links to a domain, and check to see how many are reciprocated back to the linking domains. If a high percentage are reciprocated, Google might reduce the sites PageRank accordingly. Or it might set a cut-point, dropping from its index any website with too many of its inbound links reciprocated.
Google might start valuing outbound links more highly. Two pages with 100 inbound links are, in theory, valued equally, even if one has 20 outbound links and the other has none. But why should Google send its searchers down a dead-end street, when the information highway is paved just as smoothly on a major thoroughfare
Google might weigh a websites outbound link concentration. A website with most outbound links concentrated on just a few pages is more likely to be a "link-exchanger" than a site with links spread out across its pages.
Google might use a combination of these techniques and ones not mentioned here. We cannot predict the exact algorithm, nor can we assume that it will remain constant. What we can do is to prepare our websites to look and act like a website would on a "democratic" Web as Google would see it.
For Google to hold its own against upstart search engines, it must deliver on its PageRank promise. Its results reflect the "democratic" nature of the Web. Its algorithm must prod webmasters to give links on their own merit. That wont be easy or even completely possible. And people will always find ways to turn Googles algorithm to their advantage. But the techniques above can send the Internet a long way back to where Google promises it will be.
The time is now to start preparing your website for the changes to come.
About The Author
David Leonhardt is an online and offline publicity specialist who believes in getting in front of the ball, rather than chasing it downhill. To get your website optimized, email him at info@thehappyguy.com. For a copy of Don