The Wrong Email Format Can Destroy Your Offer – Email Marketing
The Wrong Email Format Can Destroy Your Offer
Rich Hamilton, Jr
Which email format is more effective to use, Text or HTML
A good question, many experts have been debating over for awhile now, is which email format is more effective. It all depends on who you ask, many people prefer the text format over the HTML format. There are also many people who would rather use HTML over the text format. You can pretty much draw a line right down the middle between the text users and the HTML users, its that close.
The truth of the matter is that the most effective format to use for your email really depends on the offer youre presenting.
Both text and HTML email formats have their advantages and disadvantages. In this article I am going to go over the advantages and disadvantages of text and HTML email formats. Lets jump right in and start with the format text.
Text
Obviously the real advantage to using a text format is that you have a white background with black font making it very easy to read. The text format loads fast, no matter what size the email is.
If the email loads fast and is easy to read how can text formats have a disadvantage
Easy!
The real disadvantage of using text format is when you are using email as a source of marketing. To effectively use email marketing you need to use some sort of tracking software. Without tracking you will never know if the subject line and/or email offer needs work.
The point I am trying to make is that people are very cautious about clicking on tracking and affiliate links. As soon as they see a lengthy url, they get the impression that you are trying to sell them something and immediately delete the email. With a text formatted email you cannot hide long tracking urls from the recipient. With an HTML format you wont run into this problem, which brings us to...
HTML
The biggest advantage of using HTML is that you can hide your tracking urls from the viewer. Instead of having a long url in your email offer, you can use a simple "click here". Not only can you hide your tracking url, but you can also mask it from appearing in the browser window.
Moreover, HTML has a lot of disadvantages. For instance, some people cant view HTML email, while others can view it with a limited amount of space. HTML email files can be sizable and take up a lot of space. Most people who use HTML formatted email use a lot of images and other graphics to make their email have a professional appearence. But they dont stop and think about the size of the email that they are sending, and whether or not their recipients may have limited space.
Sending large email files is a sure way to get your recipients upset. You dont want to strike out before you have the chance to swing!
You can see that both email formats have their advantages, as well as their disadvantages. As for which format is the right one for you, it all depends on your offer.
If you are sending an email offer that doesnt require any lengthy tracking urls or has no affiliate urls, then text should be your format of choice.
Moreover, if you do have tracking or affiliate urls in your email offer, then HTML is the way to go. When using an HTML format be conservative, not everyone has broadband, youll find that a lot of people are still using 28.8k modems for their Internet connection.
When sending out an HTML email offer it should have a solid white background with black text, and absolutely no images or graphics. This way the email offer appears to be text and loads fast, when its actually HTML. Your viewer wont be able to see your long tracking or affiliate url which will increase your click through ratio and that means more sales.
Most autoresponders and email softwares have the ability to send email in both formats, but not all of them. There are still some that dont.
Rich Hamilton, Jr is the CEO/President of www.ElitesMarketing.com a.k.a. Elites Marketing, Inc and the Author of: "Inside Internet Marketing" http://www.InsideNetMarketing.com
About The Author
Rich Hamilton, Jr is the CEO/President of www.ElitesMarketing.com a.k.a. Elites Marketing, Inc and the Author of: "Inside Internet Marketing" www.InsideNetMarketing.com.
8 Quick, Hot Reasons You Should Offer an E-mail Course Today – Marketing
8 Quick, Hot Reasons You Should Offer an E-mail Course Today
Shery Ma Belle Arrieta-Russ
1. E-mail courses are generally quick and easy to create. Contents for your e-mail courses are everywhere -- old articles, interviews, information from doing research. You only need to know how to organize them and make the content easy to understand and follow.
2. You can append your sales letters at the end of your e-mail courses. People who take your e-mail courses can learn something valuable from you first, and when theyre done, they will be more receptive to your follow-up letters.
3. E-mail courses can help you attract visitors to your Web site. You cant put everything in an e-mail course so you can actually place links within your e-mail course messages. These links can point to more information found on your site. You can promote your Web sites URL in each message.
4. E-mail courses can help you gain more subscribers for your e-zine. Make people aware that subscribers of your e-zine are always the ones to get first dibs on your e-mail courses.
5. You can run your e-mail courses hands-free. You just need to create and arrange your e-mail messages in the order you want them to be delivered to your participants, then put them in a sequential autoresponder. Your e-mail courses then become your 24/7 promoter!
6. E-mail courses can help you get leads and you can promote your products or services to these people. And by making your e-mail courses 100% opt-in, the risk of being accused of sending unsolicited e-mails is significantly reduced.
7. People wont ever need to download any special software before they can take your e-mail courses. All they need is an e-mail address. They can read your e-mail course lessons straight from their e-mail clients Eudora, Pegasus, Outlook Express or on the Web Hotmail, Yahoo!Mail or any Web-based e-mail.
8. You can tailor your e-mail courses to promote specific products or services you are selling on your Web site. If your e-mail course consists of 10 lessons delivered in 10 e-mail messages, then people who take your e-mail course are exposed to your product or service 10 consecutive times. This definitely increases your chances of getting your product or service bought.
About The Author
Copyright c Shery Ma Belle Arrieta-Russ
Shery is the developer of creative, motivating and fun e-mail courses for writers. Sign up and take an e-mail course today -- free! -- at http://WritingBliss.com. She also authored the e-book that lets you create your own original and profitable E-mail Workshops, eCourses and Tutorials in only 3 days! Visit http://EmailWorkshopsHowTo.com for more info.
Insane Offer! – $2 For Your Classified Articles With Unlimited Features – Site
Insane Offer! - $2 For Your Classified Articles With Unlimited Features
Glenn Prialde
Advertising through articles has been proven to be very effective. Many marketers at present would rather submit articles on article sites like iSnare to hit two birds in one stone.
1 To get more targetted traffic through search engine inclusion via the article site.
2 Increase SEO by taking advantage of a one-way link system.
But wouldnt it be great to hit 3 birds in one stone I mean most article sites would probably accept and publish your articles if they were just informative or useful and not just merely advertising your products.
Have you thought that it would be better to combine product classified ads marketing with article marketing It is very possible with iSnare Classified Article posting. Your $2 will give you instant approval to your Classified Article Submission. Just register for free and submit a classified article and pay then we will right away approve and publish it together with the endorsement placement at the front page.
Your classified articles will ofcourse be treated as a normal article. It will be crawled by search engines and will have no limits with word counts, unlike most classified sites where your ads have some certain limits as to the number of words it may contain. And most importantly it will be stored for more than just 6 months and also be included in iSnares article search as it will be treated as a normal article.
www.isnare.com
About The Author
Glenn Prialde is the owner and maker of iSnare Articles Directory. He is also leading the iSnare Outsourcing Services Team. Here is a list all iSnare sites: http://www.isnare.com, http://shop.isnare.com, http://hosting.isnare.com, http://outsourcing.isnare.com.
glenn@isnare.com