DocuMAX The source for information

27Feb/100

web page building for beginners 2 – Diet

web page building for beginners 2
Ted Dupuie

A search engine robot actually reads the wording on your web pages and places a certain amount of importance on what the content says, but not quite like a human does. A human will place the words together in their head and try to decipher the relevancy to them personally and decide within a few seconds whether they will continue reading or click to another site, whereas a robot counts words and places all relevancy in the numbers it finds. It also gives extra credit to the size of the type and title of each page. What a webmaster should consider, is every word connecting to a keyword and not wasting words, for the public and the robots. This can be difficult to do when writing about certain subjects, but not impossible. Take diets for instance. Saquoyah Publishing writes diets and uses www.free-diet.biz to promote them, but nobody wants to read pages full of the word diet just bandied around with no oomph in the article that should teach the reader about diets. So a happy medium must be reached to get the website placed high in the search engines database, yet allow the articles to inform the reader of the subject written. Remember, the information super highway is called that for a good reason. Most people just want to learn something about a subject, not necessarily buy something. So if you are selling, the first thing you will want is to get the reader to find the pages you have written, and that means search engine optimization, or SEO as it is called.
SEO should be a major consideration as the page is written, and a concentration on keywords should be the main concern of the page writer. Take diets as an example of page writing. The word Diet or Diets should be placed in the title of each page on the website if at all reasonable, and each page should utilize those words as many times as possible without deterring hopeful customers. The title of the page is the most noticeable attraction to your website from the searcher

26Feb/100

Web page buiding for beginners 1 – Diet

Web page buiding for beginners 1
Ted Dupuie

Making a web page is a simple job that can be done in minutes by anyone with no previous experience, so I will refrain from going in that direction as much as possible. The first thing an inexperienced webmaster should learn is search engine optimization, before ever making a page. The reason for this is simply because if they learn it after the page is made, it will cause them too much extra work that could have been avoided.
Keywords are the basis of all optimization, and all pages should be named for at least one keyword the webmaster expects people to use when trying to find their page. If your last name is Dupuie and you want relatives to find your family reunion website, then Dupuie will definitely be a part of the page name. If each page is about a different relative then their first name can serve the twofold purpose of helping in the search engine optimization SEO and making it easier to find the page on your hard-drive at home, if you are using a page builder such as Microsoft Front Page. Finding a particular page can be difficult when searching for a particular page to change a picture or just fixing a link.
So let

21Feb/100

Media Relations: How We Landed the Wall Street Journals Front Page – Marketing

Media Relations: How We Landed the Wall Street Journals Front Page
Brad Phillips

Media relations is a great profession.

On good days, I earn my living speaking to and learning from knowledgeable experts who ask for help in raising the profile of their cause through the media. In the past few years, I