How To Get Profits From Your 404 Page Not Found File – Web
How To Get Profits From Your 404 Page Not Found File
Radhika Venkata
"Page Not Found on this Server. Check the URL and try again. Or Refresh the page..."
This is the annoying error that we will come across every time we surf the web pages. Internet will be changing every minute and day. The web sites that were here are not found next day. The web pages that were here with /page.html are changed to /page1.html next day.
Webmasters update their sites and change the links and content. While they doing so most of them forget one important thing.
"What will happen if somebody bookmarked this page and try to visit next time"
Simple...Those people will see these 404 Page Not Found Errors.
Let me tell you some tips how to avoid all these tiny mistakes and get something from these error pages.
**Custom Error pages:**
Most of the hosting companies allow to create error pages as you like with your own Html and upload to your website. If you dont upload your error pages the server displays default server error pages.
Utilise this oppurtunity. Create a page with any of the following:
Put links to other parts of your site. Links to main pages is enough to navigate back in to your site. 2. Direct links to your products.
Promote your Affiliate links
Offer something free from this page like free ebooks, free email course etc.
Your Ezine subscription
Discount on your product
If you are conducting some polls on your site you can keep that poll on these pages too.
Keep an email link on error pages and you can request your visitor to inform you about the error.
All these keeps your visitor some more time on your web site. Every link above will be a benefit for you.
**Watch Your Bandwidth:**
DONT put too much Html or graphics on these error pages. By the time they will download your visitor might hit the back button or get out of the site.
Lot of graphics also increases your bandwidth usage. The web sites are continually attacked by viruses. If you have a good web logger and check it once in a while you will see some hundreds of page requests with 404 errors. All these 404 errors drain your bandwidth. So keep an eye on size of error pages.
About The Author
Radhika Venkata - Subscribe to EbookBiz Magazine which is completely focused on ebook business and Internet Marketing. Receive FREE Ebooks with Resale rights every month!
http://www.ebooks-world.com/freetosell.shtml
Webmaster Resources: List Your product, ezine or web site free! http://www.webmasters-central.com/
7 Writing Muse Kickers to Fill Up That Blank Page – Writing
7 Writing Muse Kickers to Fill Up That Blank Page
Shery Ma Belle Arrieta-Russ
Nothing is more daunting for any writer than having to stare at a blank sheet of paper.
When we stare at a blank sheet of paper, we often think, "What am I going to write" A few minutes later, it becomes, "Oh my goodness, I cant think of anything to write!" And several minutes later, it turns into something like, "Write, dangnabit! Write! Write! WRITE!"
Some writers call this writers block. But I call it the "Writing-Muse-Needs-A-Kick" syndrome.
And thats exactly what were going to do with your writing muse gone truant. Were going to kick her back into gear so you can fill up that blank page.
Here are 7 writing muse kickers for you to try right now:
1. First Line: Begin a story with "There was once a chance I didnt take..."
2. Cliche Starter: Weave a story or poem around the cliche, "keep your powder dry."
3. Power of Metaphor: What does "a string of laughter" make you think of
4. Proverb Mix: "Beauty breaks the camels back."
5. Story Words: Use the words "pianist, pencil, high-rise building, running shoes" in a story.
6. What If Story: What if youre going to write a story about betrayal, with a young man as the main character and a locket as the key object Set your story on a ranch.
7. Quick Prompt: Write about what youd say to an uninvited guest.
About The Author
Copyright c 2003-2004 Shery Ma Belle Arrieta-Russ
For more similar kickers to help start off your writing or even fill up that page youve been staring at since yesterday, pick up a copy of Sherys software for writers, WriteSparks! Lite for free => http://writesparks.com
Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page – Domain Name
Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page
Dr. Lynella Grant
Stand Out in Ways that Matter to Directory Users A Yellow Page directory presents a difficult challenge for advertisers. All the competitors are packed together, within the space of a few pages. Each ad within the directory category screams "Notice me!" so insistently, they blend into an muffled chorus. Its not easy for one to stand out with a clear, distinctive voice - like a soloist above the choir. That only happens when the business is clear about expressing its unique "song," and understands what buyers most want to hear.
It isnt surprising that most Yellow Page ads say pretty much the same thing. They were all prepared by the same directory employees. What do they know about marketing About copywriting About whats unique and desirable about your enterprise
The people making the ads "grind them out," using the same templates and guidelines for every ad, in every category. Originality isnt in their job description. Following the formulas for how an ad "should look" is a formula for being ignored.
These quick fixes cut away the bland sameness afflicting most ads. Disregard for now the related issues like the ads size and placement. Such factors just amplify or diminish an ads impact. A poor ad is still a poor ad, even if its very large. Coupled with fine-tuned copy its own topic, these fixes will improve the impact of any size of ad, for any directory heading.
Try these Quick and Easy Fixes You dont have to be a designer or copywriter to make your ad stand out. You just have to understand your customers unstated wants, so you supply precisely the information that theyre looking for. And you need to know how youre different than your competitors. Set yourself apart, so you dont fade into the background, as most ads do.
1. Shrink the business name. That is NOT the most important part of the ad in the readers mind. And it crowds out the space for information that that could sell them on you. Once you can get them to want you, theyll be able to find your name and contact information OK.
2. Ditto, shrink the graphics. They may be helpful to catch the eye initially, but add nothing to what directory users want to know. Images often distract from the ads message, wasting its moment of attention on trivialities.
3. Provide a headline that hooks the readers interest the category or business name isnt one, but most ads act like it is. A strong, emotionally-charged headline pulls attention into the rest of the information. It makes people stop skimming and actually read. Provide a promise that hits their hot button in a way that applies only to you but not every other competitor in the category
4. Make the location easy to find. Half of all directory users scan ads for the business location first, and then only consider those ads which are convenient. Location of the enterprise overrides an ads size or placement in the directory.
5. Display your expertise, along with a reason for buyers to seek out your specialized knowledge. Offer a booklet, class, in-depth information on your Web site, etc. This also establishes your credibility in customers eyes, which is crucial to building sufficient trust to complete a purchase.
6. Buyers are hunting for information that can assist in making a purchase. When they open the directory, theyre hoping to find a business that in some way communicates, "Im the one youre looking for." Make it easy for them to know its you, by giving ample information directed at their concerns. Organize it in bulleted lists.
7. Add your Web site address domain name and/or email address. Treat your Web site as a place to expand the size of your Yellow Page ad. Then state a reason why a person wants to check your site: www.mysite.com for 23 simple ways to keep your dog from over-eating Or www.myrestaurant.com for recipes to our award-winning desserts.
8. Arrange it all so the information flows logically, and to please the eye.
9. Eliminate images or phrases that appear in the other ads. Find a different, more interesting way to express it.
10. Dont let the directory do your ad for free. It will end up costing you too much.
The Ideal Yellow Page Ad The very best ad is the intersection between what a buyer is looking for, and what a business provides. When a business is attuned to its customers priorities and needs, it can say exactly what rings their bell. For example, a harried mother will respond with relief to the phrase, "Free Childcare Provided." That service carries no weight with a business person, who may consider "No extra charge for weekend service calls" the clincher.
What really makes an ad stand out is the specifics, not the generalities which is what every other ad says. Visit www.yellowpagesage.com for advice from many experts about getting more mileage from your ad. Or obtain a customized critique of your ad, that eliminates the guesswork about what needs fixing.
Directory users are ready to buy. Simplify their lives by making your products and services so "just right" that choosing you is their only sensible choice.
About The Author
Dr. Lynella Grant, an expert in visual communication. How printed materials send signals that strengthen or undo the words. Author, The Business Card Book & Yellow Page Smarts http://www.yellowpagesage.com Off the Page Press 719 395-9450
grant@yellowpagesage.com