5 Magic Points: Should I BUY or RENT my HOME – Mortgage
5 Magic Points: Should I BUY or RENT my HOME
Tom Levine
Buying a Home is the American Dream. It is more than a place you put your hat at the end of the day. It defines you, protects you, and prospers with you. Yes, Home Ownership is a noble pursuit, but it always starts with this first, important question: Should I buy or Rent my Home The answer, surprisingly, is not so obvious.
Now the question of
Top 7 Essential "Hot-Selling Points" To Implement Before Writing Chapter One – Writing
Top 7 Essential "Hot-Selling Points" To Implement Before Writing Chapter One
Judy Cullins
Every part of your book can be a sales tool. When you include the below tips, you will have a roadmap to follow to keep your writing organized and compelling, and youll sell more books than you ever dreamed of!
1. Write for your one preferred audience. Not everyone wants your book. Find out what audience wants/needs your book What problems does your book solve for them Create an audience profile and keep your audiences picture in front of you as you write. Ask yourself, is my topic narrow enough The Chicken Soup For The Teenager, For The Prisoner, and other specific groups sold far more copies than the original Chicken Soup.
2. Write a sizzling book title and front cover. You have 4-10 seconds to hook your potential buyer. The cover itself sells more books than any other part. Bookstore buyers buy mainly by cover designs.Your title must compel your audience to buy. If you want an agent or publisher your title and subtitle are vital.
3. Write a thirty-second "tell and sell." You only have a few seconds to impress the media, the agent, the bookseller, the individual buyer. Include your title, a few benefits, and the audience. Include a few sound bites that grab attention. You may also want to compare your book to a successful one. "Passion at Any Age" is the "Artists Way" for seniors.
4. Write your back cover before you write your book. This is the second most important sales tool your book has to offer. Here you put compelling ad copy, benefits, testimonials, and a small blurb about you, the author. If your potential buyer likes it, they will buy on the spot. If they want more information, they will look inside at the introduction and table of contents.
If you write an electronic book eBook you can apply this information to your Web site sales letter.
5. Write your book introduction. Include the problem your audience has, why you wrote the book, and its purpose. In a few paragraphs include more specific benefits, and how you will present it format. Keep it under a page.
6. Create a table of contents. Each chapter should have a name, preferably a catchy one. If your reader cant understand the chapter title, then annotate it. Add some benefits or a sub title. In Passion at Any Age, the author put the word "passion" in each title. Which attracts you more "Open Your Mind" or "Attracting Passion"
7. Reach out to opinion molders. After an initial contact of asking for feedback, resend them the same chapter and the table of contents of your book. Ask for a testimonial then. These influential contacts testimonials will make your back cover an important sales tool.
Designing every part of your book to be a sales tool and a beacon to writing a focused, compelling, understandable, and enjoyable book is a must, before you write a single word.
About The Author
Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: "Ten Non-techie Ways to Market Your Book Online"
http://www.bookcoaching.com
To receive FREE "The Book Coach Says..."
go to http://www.bookcoaching.com/opt-in.shtml
judy@bookcoaching.com
Ph:619/466/0622
7 Key Points to Consider When Choosing a Web Host – Web
7 Key Points to Consider When Choosing a Web Host
Kyle Dusang
With literally thousands of web hosting companies in the industry all vieing for your business, carefully consider these key points to ensure you make the most well informed decision possible.
1. Server Space
First, think about how much space your site will take up on a server. Unless you are planning on running a software repository or an image gallery, the files that make up your website will probably only use between 1 and 5 megabytes of disk space. Many companies will offer several hundreds of megabytes of webspace for a very reasonable price in attempt to out perform their competitors, but ask yourself "Do I really need that much space". Though its true that you should allow your site "room to grow", dont opt for what seems like a great deal on a massively sized account if youll never use all of the space offered. Chances are youll find an even better deal on an amount of space more suitable for your site size.
2. Data Transfer Allowance
This decision should be based on the same principal as above. Though you may be convinced that your site will be the next Amazon or Yahoo and receive a gazillion visitors a day, you really shouldnt need an extremely high data transfer allowance unless, as stated above, youre running a software download site or a large image gallery. Even heavily trafficked normal HTML sites usually only use a few gigabytes per month in bandwidth allowance. Dont go overboard just because it seems like an awesome deal. You may also want to be wary of companies who offer "unlimited" data transfer as there are usually some fine-print stipulations that make this claim not entirely true. Be sure to read their terms and conditions very carefully before opting for this type of account. A five or ten gigabyte bandwidth allowance is usually plenty enough for a small to medium sized business or personal site.
3. Technical Support
A very important point to consider when choosing a web host is the types of technical support offered by the company and how easy they are to contact when you need them. Ideally, a company should offer 24/7 toll-free telephone support and email. I have seen companies that do not even offer a telephone number on their website. You should look for a company that is very easily accessible in your time of need. Nothing is more frustrating than being in the middle of working on your site and needing an important piece of information to finish the job and not being able to contact your hosting company to find it out.
4. CGI-Bin Access
No matter what type of site you are planning on running, chances are you will eventually need to install some type of CGI script. Whether it be a mailing list management script, contact form processor, or maybe even a fancy credit card processing script, your hosting account will need to allow you to install and run them. This requires access to a special folder on your server called "CGI-Bin". Some hosting accounts will only allow you to use "pre-installed" scripts as a security measure. These are scripts that the owners of the company have installed and configured so that they know that they will work properly and not adversely affect their servers performance. That may be all you need, but if you have the knowledge, its always nice to have the ability to install your own scripts and configure them to suit your individual needs. You should also be sure that the account you choose supports the language in which your scripts are written, such as PHP, Perl, etc.
5. Up-Time Guarantee
Another very important issue in determining the value of a hosting company is how often and for how long their servers "go down". No matter how good a deal you get on server space or bandwidht allowance, or how wonderfully the companys tech support takes care of you, your site cant receive visitors or produce revenue if the machine on which it is hosted is not up and running. Naturally you want a company who can guarantee the highest up-time percentage possible. Servers are taken down briefly from time to time for maintenance or upgrading, so no company can ensure 100% up-time, but you want your site to be hosted on dependable, well managed machines that are not constantly having problems which require them to be down for long periods of time.
6. Email Accounts
Again, like data transfer allowance and server space, some companies will offer you loads more email accounts than you will ever use. Some offer hundreds or even unlimited email accounts as a selling point. This is an important factor if you are Bill Gates and have thousands of employees, each who need their own email box, but not such a big deal if youre just one person or a small company. You should be okay with 10 or 15.
7. Reputation
This is probably the most important factor to consider when choosing a web host. Do your homework. Pay attention to any negative feedback you may hear or read about a particular hosting company. There are several sites arount the Web that feature discussion forums that allow people to discuss and critique various hosting companies. Ask specific questions about any company you might be interested in using to see if anyone else has had any negative experiences with them. As a beginning webmaster, I had initially contracted the services of a particular web hosting company to host my first site, who promised very good, dependable service for a very cheap price. Then one day, for no apparent reason, decided to delete my entire site without warning or explanation. Only then did I visit some hosting forums and find that many others had similar negative experiences with that company. Dont make the same mistake I did, find out for sure from the start that your hosting company is not going to let you down.
About The Author
Author: Kyle Dusang
Webmaster of http://www.verybesthosting.com
Looking for a web host Compare plans, features, and pricing from several of the Webs most reputable hosting companies all in one place at eryBestHosting.com.
kyle@verybesthosting.com