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25Feb/100

Ready, Set, Go Sell Your Book In The Real World! – Writing

Ready, Set, Go Sell Your Book In The Real World!
Mary Holzrichter

We hear a lot these days about more books actually being sold outside the traditional bookstore. Think about it. When was the last time you actually took time to linger and explore the bookshelves When did you last impulsively grab a book, flip it over, read the blurbs, and finger through a few chapters Lets face it, most of us are too hurried.
So Whats The Point
If you dont take the time to browse, why expect your potential customer to do so
Try This:
Grab about five copies of your book, and head for the "Ma and Pa" stores in your hometown area. Pick a time when you know it wont be too busy. Talk to the owner or manager. Ask him if you may set up a small display on his counter. Offer him a percentage of each sale.
Get Impulsive!
Go for the impulse buyers! Havent you at one time, while waiting at a cash register, seen a small display of books on the counter Before it was your turn to get checked out, you grabbed it, became excited, and added it to your other purchases Maybe it was a novel set in your locale. People love reading tales taking place in their familiar surroundings.
They think, "Oh, Ive driven that road! I know where it is!
Wheres the next landmark Have to find out!" They feel they become a "part" of it.
Is your book set in your region Try your local gift shops, bed and breakfast inns, pharmacies, hair salon, even the little "quick stops." You get the picture.
Is the hero in your book of Italian descent Is there a lot of ethnicity Head for the specialty shops like that little corner deli. Pesto. Gnochi. Fresh-baked focaccia. Get your book on that counter!
Maybe kayaking through turbulent river rapids is a large part of your novel. Or sky diving, race car driving, hang gliding, deep sea diving. Head on out to the sporting goods stores.
Whatever, go for it. Take control.
Another Idea
Grab your books and get a booth at the local festivals taking place in and around your area. Maybe share one with an author friend. In my area, there are different festivals every weekend throughout the summer and early fall. In the winter, many craft fairs. Think "thousands of potential customers!"
What Are You Waiting For
I know youre thinking, "But I only want to write!" That may be so. Promoting is time consuming. But whats the alternative Your book just sets there and gathers dust. So ease on out of that chair, and head on out. Let people know about your book. Talk it up. Readers who love your book will add another dimension to your promotion - word-of-mouth advertising!
Start Small and Think Big
Some stores you approach may not work! Granted. But youll get the ball rolling and your mind spinning. "Where else can I sell my book" Youll find yourself eyeing every little store as a possibility, while driving your car or strolling the sidewalks of your hometown. Who knows, you may even become your hometowns next "celebrity!" Give it a try!

About The Author
Mary Holzrichter
Do you enjoy reading quality fast paced action novels Do you like to write them Either way, visit ActionTales.com . We offer some great titles for
readers and an unbeatable publishing deal for authors.

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19Feb/100

Women Get Ready, Get Set and Go Global – Women

Women Get Ready, Get Set and Go Global
Laurel J. Delaney, MBA

Today, women are starting businesses at twice the rate of men and becoming a major force both in the traditional and the new global e-business marketplace.
In November, The National Womens Councils Interagency Committee on Womens Business Enterprise prepared and presented to the 2000 Organization for Economic Cooperation and Development Conference a case study http://www.nwbc.gov/oecd.pdf on successful public and private initiatives for fostering entrepreneurship among women. It notes the significant role women have played in the recent economic prosperity and affirms the fact that "countries with high levels of economic activity and with the highest start-up business rates are the ones where women are well-engaged in entrepreneurial activity." More intriguing still, small businesses owned by women and minorities are focusing more intense efforts on exporting than those owned by non-minority men. The U.S. Small Business Administrations SBA Office of International Trade, in a statistical report released last year, indicated that "America

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1Feb/100

Ready to Move Consider Remodeling Instead – Home

Ready to Move Consider Remodeling Instead
ARA Content

ARA - Is your home feeling a little squeezed or out-of-date You may want to join the millions of Americans who are turning to professional contractors instead of Realtors.

According to the National Association of the Remodeling Industry NARI, home remodeling may be preferable to moving. Remodeling can be less expensive -- the process of selling a home and moving can cost up to 10 percent of the value of your current home. Remodeling also enables your family to stay in a familiar neighborhood and school district. And though it can be stressful, remodeling is much easier than moving a household.

In addition, remodeling allows you to customize improvements based on your individual needs and lifestyle. There are many reasons people choose to remodel. You may wish to add more space, upgrade cabinets and countertops, or improve energy efficiency with new windows, doors and climate control systems.

Remodeling and increased home values

Remodeling can also increase the value of a home. However, a homes value may not increase as much as you might have expected. In some cases, you may not even recover the c