Top 3 Rules for Writing Effective Copy – Marketing
Top 3 Rules for Writing Effective Copy
Ladan Lashkari
One thing all successful Internet marketers have in common is that theyre good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product... a copy that sells!
In this article, Im going to reveal 3 important rules that you should follow to write persuasive copy. Put these tips into practice, and watch your sales start climbing almost immediately!
1. Believe In Your Product
It doesnt matter how many books youve read about copywriting... your copy wont sell if you dont believe in your product. Its very important to believe your product will help your customers solve their problems and give them what they want.
You should believe that its worth much more than they pay for it. What you think about your product and how much you believe in it is very important -- as much as the success of your copy depends on it.
Let me give you an example...
Lets say you want to sell an ebook titled How to Become a Professional Writer in 90 Days. Youve never read this ebook and You dont know if its good and worth the price. Its just an affiliate product that youve decided to sell to make money.
You create a website and write a sales letter to motivate people to buy it. You implement all the tips and tricks youve heard about copywriting: a killer headline, short paragraphs, etc. Now you expect to make a lot of money. You wait and wait. But what happens is... nothing!
Do you know why
Yes, because you didnt believe in the product you wanted to sell. You didnt believe in what you said in your sales letter because you hadnt read the ebook yourself and had no idea how it was.
If you dont completely believe in your product, the reader will know this through every word of your copy. He understands that something is wrong and it makes him hesitant to buy from you.
After all, if you dont believe in your own product, then how are you going to make them believe
2. "Whats In It For Me"
"So what"
"Whats in it for me"
These are the questions people keep asking while reading your copy. All of us look for benefits in everything we do, so do your customers. They want to know how your product will solve their problems. Basically, they want to know "whats in it for them".
... And you should certainly answer this extremely important question.
Explain what problems they have right now and convince them that they should do something about them. Create a sense of urgency to solve the problems. Then give them the solution: your product!
Tell them how your product will save their valuable time and money, bring them more happiness, money, health and so on. Make them imagine how wonderful their life will be with your product. Make them excited, very excited!
I give you an example...
Lets say that you want to write a copy for a very effective sleeping pill. First, you need to find the problems of your target market. What problems do people have who cant get a good, restful sleep
Well, they usually lose their temper a lot and can affect their relationships. Theyre nervous and cant concentrate on work, which in turn can make their boss angry. Theyre always tired and dont feel like doing anything, among other serious problems.
Now explain each problem the way they can see it, hear it, taste it and feel it! Make them wish deeply that they could get rid of the problem.
Are you here with me Now its time to give them the solution: your sleeping pill!
Explain how it will help them fall asleep without waiting for hours. With your pill, every morning they wake up smiling because of a restful night. Finally, they will be rid of the terrible headache they always had. They will no longer be tired at work and can finally get a raise.
Are you getting the picture
Tell them whats in it for them and your copy will sell like crazy! Now its time for the last rule...
3. Write to One Person
Amateur copywriters think because many people read their copy, they should write to the public. No! Even if all the people in the world were to read your copy, each of them would read it individually. So each of the readers should feel youre talking to him and only him. This makes your copy have a much higher impact.
Your copy should be friendly as well. Write as if you were addressing your best friend. Dont start with "Hey, everybody". You dont use that in a personal letter, do you Say something like "Dear Friend" and your copy will be friendly and effective. After all, youre calling him your friend.
Final Notes
Copywriting is an essential part of your marketing strategy. If you have a great product but dont know how to write effective copy, you wont make any sales because you cant motivate people to make a purchase.
To become a professional copywriter you need to practice a lot. The more you write, the more you learn. If it takes you a long time to write your first copy, dont worry. After all, its your first time. No ones born a copywriter. If you see that someones copy sells like crazy, he sure has practiced very much.
Some people give up at first, when they see they cant write as well as a professional copywriter. If youve just started, you shouldnt compare yourself with experts. Instead, learn from their experience and dont make the same mistakes they once made. It will save you a lot of time!
And dont forget that you should never sell a product that you dont believe in. Even if you make some sales, youre making money by lying to your customers and betraying their trust... and its not fair at all! Theyve worked hard to earn every dollar and now youre taking their money for something you wouldnt ever buy yourself.
Good luck!
Ladan Lashkari
About The Author
Ladan Lashkari is the author of informative Internet marketing articles that give you STEP-BY-STEP ADVICE to start and grow your profitable Internet business. To learn proven marketing tips and strategies I highly recommend visiting her website at: http://www.provenmarketingtips.com
ladan@provenmarketingtips.com
Hockey Rules in Real Life – Recreation
Hockey Rules in Real Life
David Leonhardt
"I went to the fights the other night...and a hockey game broke out."
--Rodney Dangerfield.
Every hockey fan has heard of Todd Bertuzzi. Bertuzzi plays for the Vancouver Canucks. Make that "fights" for the Vancouver Canucks. Make that "fought" for the Vancouver Canucks -- he "might" not play again, after breaking fellow player Steve Moores neck in a brutal attack from behind.
Imagine that happening in your workplace. You rush a fellow call center associate in the next cubicle and beat her senseless. And you "might" get fired.
Or you leap over the counter at the nurses station and tackle another nurse. You "might" get fired.
Or you pick up a fellow hot dog vendor and throw him into his cart, then stuff his mouth full of wieners. You could get fired. Possibly.
Would George Bush let Saddam Hussein rule Iraq again No. Would the courts release the Unabomber to experiment with explosives No. Would they fill all the vacant kindergarten teacher positions with surplus pedophiles No Would they let hockey goons keep beating up fellow hockey players Of course.
Although necks dont break every day, thank goodness, fighting, slashing, and other brutalities occur several times in every single NHL game.
"Its part of the game," say many fans. Even those who genuinely feel sorry for Steve Moore. Hmm, last I looked, it was not "part of the game". In fact, there are rules against fighting, high-sticking, slashing and other attacks.
In the call center, this would be called "attempted murder". In the nurses station, this would be called "assault". In the hot dog vendor business, its called "mergers and acquisitions."
These assaults broadcast live on national television before an audience that includes several thousand police officers. But nobody gets charged. Unless somebody is sent to hospital with a life threatening injury, nobody even pays notices. Much like in the hot dog vendor business.
In fact, its just like walking down the street in New York City. Oops, they cleaned up New York City. People now turn their heads to look when somebody screams "Help!"
Hockey offers valuable lessons for players in other sports. For instance, if you are a baseball pitcher, aim for the batters knees. Just dont hit any vital organs that might force the police to ask you embarrassing questions.
Basketball players also need a new strategy. Tripping. Tripping really is a very innocent thing. Just pretend its not happening by looking in the other direction. It might not even be illegal.
Dont get me wrong, I know the police keep our streets safe, especially from the hot dog vendors. They keep the nurses stations safe. They keep the call centers safe. Should an assault be immune from prosecution just because there are cheering fans If a nurse rounded up, say, a few thousand patients to cheer, could she legally deck another nurse
What about the fans who egg on the players Accomplices! There is a place to legally encourage gouging, maiming, bone snapping, impromptu facial makeovers, pain and dismemberment. Its called the WWF.
And there is a place for fighting. Its called "politics". Its OK to fight in a boxing ring, too, I suppose.
Is there a place for violence in hockey Yes. There is a place for legal checking body slams as defined in the rules. A good hard hitting hockey game can be as exciting as, as, well, as exciting as two hostile nurses wielding razor sharp hot dog vendors in an all-out amphibious assault on a subversive call center in Iowa. No, wait