How To Write A Solution-Savvy Sales Letter to To Get Clients – Writing
How To Write A Solution-Savvy Sales Letter to To Get Clients
Brian Konradt
Too many sales letters are shaped into paper airplanes and flown into trash cans because freelancers write sales letters that sell their services. These freelancers have never listened to the quietly- whispered secret that says their sales letters should sell solutions, not services, to yield the best results.
Solutions are jewels; they shimmer in sales pieces.
Prospects will peruse your sales letter if they discover you have a solution or solutions to their existing or future problem or problems.
To write a "solution-savvy" sales letter follow the copywriter
Five Steps To Successful Web Marketing And Sales Process! – Site
Five Steps To Successful Web Marketing And Sales Process!
Abe Cherian
The basic principles used successfully by brick and mortar storefronts in moving your potential clients through a successful sales process is also the most effective way on the web.
But how
You do this by following the five step process in your marketing strategy by attracting potential clients, building trust, helping them choose the right product, presenting the product, and then closing the sale.
Step One- Marketing / prospecting:
Prospecting is the delivery of qualified visitors to your website. It can be achieved by many forms, such as, search engine marketing, pay-per-clicks, and e-mail advertising that draw people to your site.
Once they are there, its your responsibility to show them how your product can fill the void in the marketplace and what sets your product apart from the rest. Deliver your Unique Selling Proposition, USP.
Step two- Building trust:
Just like in a brick and mortar business where you greet a person when they walk in the door or physically help them find what they are looking for, you can build trust by doing similar things on your website by the elements that surround the design and development of your website.
Your visitor is unconsciously judging your credibility by asking themselves the following questions:
Does the website have the feel and look of a legitimate company
Is it easy to find the company contact information
How is the copy on the site
How fast does it download, and are there any broken links
Is there a privacy policy posted on the site
Is it easy to navigate
Step three- Help the buyer:
If you have done your prospecting right, the visitors coming to your website are hoping to find a solution to their problem. The solution can be a product or a service. Internet marketing studies show that 7 out of 10 visitors are ready to buy. They are only looking for a vendor who they find more helpful.
Ask yourself these questions:
Are you helping your visitors to identify and find the solution to their problem
Are you guiding them to find the solution by easy to find information, and navigation
Step four- Present the product:
Before you present your product, make sure that you have already helped the buyer by identifying with their needs in the previous stage. When you present your product or service to your visitor be sure to keep their attention and their interest by motivating them to continue with the sale.
Step five- Successfully close the sale:
Look at each of the products that you offer and ask yourself these questions:
Are you assuring them by giving guarantees
Does your description answer all their questions
Are you giving them feed back and testimonials from your clients
Do you take credit cards, if so which ones
What happens after they purchase
Take the guess work out of the purchase process.
If you court your visitors by the five steps above, youll see better conversions, and increased profits.
About The Author
Abe Cherian is the owner of Multiple Stream Media and publisher of weeklytips.com newsletter, where you will find hundreds of Internet business building tips. Visit www.weeklytips.com to read more tips like this one.
submitnotify@weeklytips.com
Overcoming The Fear Factor In Online Sales – Web Hosting
Overcoming The Fear Factor In Online Sales
Derrick Pizur
No I am not talking about the classic board game, that Aunt Hester bought you the past two years for your birthday! Risk is what first time visitors to your website views your product as. Before they spend their hard earned money they want to know that your product is worth it. Shoppers today see so many offers, so many sales pitches that they are trained to be skeptical about many products.
This is even more the case when selling over the internet because many of your potential customers do not know you. In the offline word they could walk into your store and talk to you, online you are just another person fighting to take their money.
It is proven that if you alleviate the fear associated with making a first time purchase your initial sales will increase by 10% and these customers are more likely to purchase from you in the future. Why Because you stand behind your product and they know if they are unhappy you will give them a full refund!
If you are confident in your product, show it to your customers by offering a strong guarantee that removes the risk associated with the purchase. If you can offer a lifetime no hassles, zero questions asked guarantee do so! I know you think this sounds risky, but it really is not.
How do I know this I did an extensive test with very similar products offering different lengths of money back guarantees. I was surprised when I found out the longer the guarantee the less returns I received.
Having a short guarantee makes the customer rush through using your product, so if they are unhappy they can return it within the allotted time period. With a longer guarantee they can use your product at their own pace which will allow them to see the great results of owning your product.
So what is the absolute shortest guarantee I would offer Well 30 days is too short, the bare minimum I would say is 90 days, but remember the longer the better!
Are you still scared about offering the longer guarantee Shame on you! Not really, that is a valid concern. In general most customers use the guarantee as an additional reason to buy your product; it makes them feel safe and secure. Unless they simply hate your product or service people are usually too lazy to return it, or they put it off until tomorrow, which usually never comes. But just in case the guarantee is their shining like a big block of gold!
All in all, as long as your returns are under the 10% that you have increased you sales by which any quality product should be you have nothing to lose by offering a RISK FREE guarantee.
About The Author
Derrick Pizur runs ResellerEdge.com, a high quality multiple domain, user friendly, web hosting company that offers a 90 day money back guarantee on all hosting services. A truly risk free web host!
derrickp@gmail.com