Brochures: The Ultimate Sales Weapon – Marketing
Brochures: The Ultimate Sales Weapon
Brett Curry
"How brochures can help you stand out from the competition, close the deal, and even build repeat business."
Most brochures are nothing more than a collection of a few pictures and a few details about a business. However, brochures can be used as powerful tools that distinguish your company from your competition, further sell prospects on your product or service, and even build repeat business.
Here are a few things to keep in mind that will turn your brochure into a powerful sales tool.
1. Focus on your customer. Most brochures are written with the focus on the company. When this happens the brochure can sound braggadocios. You must remember that customers care little about your business. They are only interested in their fulfilling their own wants and needs. So talk about how your product or service meets their wants and needs. Focus on the customer and they will love you and they will reward you by making a purchase.
2. Present your case. As long as you write everything with your customer in mind it is important to show how your prospect how you outperform your competition. Be specific here. If you are faster than a competitor, tell how much faster you are and translate that into the benefit it will bring to the customer. If your product is of better quality than your competitor, tell why it
Double Your Sales Potential With Double-sided Business Cards – Real Estate
Double Your Sales Potential With Double-sided Business Cards
Christopher Brunner
Swapping business cards is one of the most basic and common forms of networking in the business world. With something that is so common practice, people often hand out cards blindly while not really thinking about what the card does AFTER you hand it out.
How do your clients feel about your business card Put yourself in their shoes.
Is it valuable to them
Does it solve a problem
Take advantage of the extra real estate on the other side
Most business owners dont utilize the backside of their business cards. Its prime space to include important facts, offers, and information that help sell your company to the holder. Including valuable offers on your business card will make it worth holding on to.
P.T.O - How to get someone to turn over your business card
One small abbreviation added to the front of your cards can double your success rate. P.T.O. Please Turn Over lets the holder know there is something of value of the backside, and it would be in their best interest to check it out. Alternatively, you could include "See back for special offer" if you have the space for it.
Now that you have their attention, reel them in with a:
Survey, redeemable for a free gift
Punch card for frequent clients
Valuable coupon URL to a special webpage targeting business card recipients
Research your sector to learn what business card marketing words will flip their switch and turn them on to your company. Give them what THEY want.
Even if you only hand out 50 cards using this technique, youve just created 50 opportunities for new business. Just imagine the possibilities that would come with having 1000 highly effective business cards floating around.
Now that youve found the secret recipe for business card marketing success, hand those cards out wherever and whenever you can. The more you hand out, the better chance you have of scoring another life-time customer.
About The Author
Chris Brunner specializes in helping people design and market their business cards for better results. Create inexpensive and effective business cards online at GreatFX Business Cards
10 Blockbuster Ways To Ignite Your Sales – Marketing
10 Blockbuster Ways To Ignite Your Sales
Steve Li
1. Sign-up to win web site awards. When you win, some award sites publish your web site link, name and description on their site.
2. Join online business associations or clubs. If you join, they will usually list all their members on their web site. It will give your business extra exposure.
3. Utilize a simple form of viral marketing. Write or have someone else write a small report with your ad included on it and allow others to give it away.
4. Improve your business by promoting customer feedback. Tell them you want their honest opinions about your business, good or bad.
5. Design your packaging so it sells your products. Utilize colors and lettering that make your product more attractive to your prospects.
6. Compare your products guarantee to your main competitors. Find a niche were your can design your guarantee to be more powerful.
7. Try not to assume your audience understands everything in your ad copy. If you have words they may not know the meaning to, define them.
8. Build alliances with other online businesses. You could trade links or ads, create joint venture deals, cross promote your products, etc.
9. Design your web site to be a valuable resource for people. Include original content, links to other interesting web sites, ebooks, software, etc.
10. Compete with the highly branded businesses by practicing good customers service, strong product quality and speedy service.
About The Author
Steve Li is the webmaster of http://pushbuttonincomes.com. You can read more articles like this by subscribing to his twice-weekly Newsletter. Send a blank email to: mailto:pushbutton@pushbuttonincomes.comsubject=subscribe get a free course "Online Advertising for the Completely Clueless!"
stevelkw@hotmail.com