Seven Wonders of the World – Light House of Alexandria – Travel
Seven Wonders of the World - Light House of Alexandria
Muthukumar.V
This light house of Alexandria was one of the useful of the seven wonders of the world for the sailors to return to the Great Harbor, which is a small differentiates it, when compared with the other wonders of the world. The mirror which was mounted on this lighthouse could reflect the light more than 35 miles off-shore. Of the 6 ancient destroyed wonders, this was the last to be destroyed around 1480 AD.
Location:
On the ancient island of Pharos, now a promontory on the harbor of the city of Alexandria in Egypt.
Description:
This lighthouse was built around 280 BC and was around 134 m in height. This was built in the city of Alexandria.
The light house had a good mirror which can reflect the sun light to a very long distance. Mythical stories used to say that this mirror was used to burn the enemy ships.
The Macedonian conqueror, Alexander during his successful reign, had tried establishing approximately 17 cities in the name of Alexandria. The only one survived long was the one in Egypt. That too even this city was not completely built by Alexander. The completion of the construction of this city was achieved by his commander Ptolemy I Soter.
Ptolemy connected Alexandria to the Pharos island by a bridge. It was realized that the sailing in this coastal region is very dangerous. That is why he decided to build a light house. This project was initiated during Ptolemys reign in 290 BC and completed after his death by his son Ptolemy Philadelphus. Sostratus who lived in the same time as Euclid, was the architect. This used to remain in the harbor for centuries. This wonder of the world also depicted in the Roman coins that time.
The writings of the Arab conquerors are very good source of information about this lighthouse. The new rulers moved the capital to the Cairo. So this place had lost its importance. Three earthquakes stuck in various periods around AD 956, AD 1303 and AD 1323 have damaged the lighthouse significantly. The during AD 1480 the Egyptian Mamelouk Sultan, has built a medieval fort at the same place. That was the end to the story of the light house.
There are some more tales to the light house. Sostratus after he completed the lighthouse wanted his name to be carved on the light house. This was not allowed by Ptolemy II Philadelphus. Ptolemy II wanted his name to be carved on the structure. But what Sostratus did is he first carved his name underneath, put plasters on it and then carved Ptolemy IIs name. After some years, the plasters worn out and his name has come out to be known to all.
The design of the lighthouse was unlike the modern slim lighthouse towers. This was built in 3 stages, each built on top of the lower.
This lighthouse was so popular that the word Pharos came into French, Spanish and Italian to mean lighthouse.
About The Author
Muthukumar.V
Seven Wonders of the world - Ancient Times
http://www.sevenwondersworld.com
Seven Ways To Put Show Biz Into Your Tradeshow – Marketing
Seven Ways To Put Show Biz Into Your Tradeshow
Susan Freidmann
The best way to attract and mobilize more customers to attend your trade show is to bring a "show biz" mentality to all your marketing and at-show strategies. After all, you are in show business. In todays marketplace, consumers are drawn by glitter and excitement but turned off by humdrum events. If you put on a dull show you will generate little interest. Following are seven ways to put more show biz into your exposition.
Think like Disney.
There was never a greater promoter than Walt Disney. Everything he touched turned exciting, colorful, and was bursting with energy. The Disney legacy continues as the Disney Corporation dazzles and entertains millions with its products, parks, and superb customer service.
What does Disney do that every trade show organizer should emulate Disney injects a show business mentality into everything it does by creating an image that makes people smile and lets them know theyre in for a first-class experience. Disney employees undergo rigorous customer service training and are famous for their courtesy, cheerfulness, and problem-solving skills.
So when planning your pre-show marketing strategies, remember to think like Disney. Everything you do to promote and implement your show must be first-class, creative, and professional. Train your show employees to provide enthusiastic and helpful customer service. Unpleasant experiences with trade show employees can ruin the show biz experience youve worked hard to create.
Make your trade shows interactive.
When people manipulate objects they often form an attachment to them. They get an idea of how the products work and are more excited about the possibility of buying them. Thus, advise your exhibitors to set up audio-visual displays that attendees can easily operate -- they will feel like they are part of the show experience as they connect with your products.
Put the Internet to work for you.
You can interact with potential exhibitors and attendees through the Internet, both in your pre-show marketing and during the show. Experts believe that virtually all trade shows will incorporate the Internet into their marketing strategies in the near future.
At the very least, you should have a professionally designed Web site that provides information about your show, allowing consumers to easily find out as much about your event as possible. Todays techno-savvy consumers are instantly turned off by Web sites that arent interesting, easy to access, and informative.
Make your shows unforgettable experiences.
"If meetings are really going to change our lives, meeting professionals need to begin to shape memorable events," said Jim Gilmour, author of The Experience Economy: Work is Theatre & Every Business is a Stage. "Successful meetings must create emotionally based experiences for attendees," Gilmour said.
How do you generate such an experience Again, think Disney. Capture the imaginations of attendees by providing a wealth of sights, sounds, aromas, and entertainment, along with a high degree of interactivity.
Make your trade shows fun.
Live entertainment, educational seminars, clowns, puppeteers, and magicians are just a few of the tools you can use to make your show fun and informative. Advise your exhibitors not to rely on their products alone to sell the show biz experience. Booths filled with inanimate objects are boring and wont capture the attention of your audience. However, if you support your exhibitors by injecting a little excitement into the show, youll have attendees in the palm of your hand.
Provide lots of comfortable space.
Make sure you have enough space at your show, both on the exhibition floor and in the booths, to comfortably accommodate your guests. Dont try to cram as many booths as possible into the space allotted. A cramped show environment does not allow attendees free rein to wander comfortably, and harried, crowded consumers dont make good customers.
Help your exhibitors design their booths so they dont sacrifice comfort for hardware. Booths that are crowded with display items make it difficult for consumers to focus their attention on each item. Advise your exhibitors to set up their booths so that attendees can see everything clearly in an uncluttered space. Booths should provide good lighting, easy-to-read signage, and attention-grabbing graphics. Consider publishing a brief pamphlet of booth design tips and distribute it to exhibitors.
Inject show biz excitement into your advertising and public relations.
Without resorting to hyperbole, your advertising should reflect the excitement, creativity, and flavor of your event. Observe how the producers of movies and Broadway musicals advertise their shows and incorporate as many of those elements as are feasible in your own advertising. Every ad you place should showcase the opportunities that your show offers.
Train your most trusted show employees to lead the media to the most engaging exhibits. Have a staff member on hand at all times who can articulately tell reporters about your event and what makes it unique.
Remember you are in show biz, and you must create and promote an event that is as exciting and dramatic as a great movie or play. Your exhibition space is your stage. In order to generate interest, you must put on a performance that will keep attendees riveted to your exhibits and eager to come back for the sequel!
About The Author
Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: