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27Feb/100

5 Tips To Create A Kick-Butt Mini-Course That Pulls In Thousands of Rabid Subscribers… in a Flash! – Real Estate

5 Tips To Create A Kick-Butt Mini-Course That Pulls In Thousands of Rabid Subscribers... in a Flash!
Jim Edwards

One of the fastest ways to develop, build, and grow your own list of subscribers is to develop a "mini" course with an incredibly compelling promise.
I have personally used "mini" courses to build lists of several thousand subscribers in as little as a week.
A "mini" course is simply a series of e-mails where you teach people a specific skill, set of skills, or reveal other information they really want to know.
In the process of providing this focused, valuable information, you prove to your subscribers that you are THE expert in a particular area - and, you also encourage people to pay you to get even BETTER information from ebooks and information products youve either written or recommend.
An example of a "mini" course offer Ive used with great success is the free mini course at www.7dayebook.com that appears in the exit pop up window when you leave the site. The promise of this "mini" course is strong and compelling. Heres what it says...

FREE eBook Mini-Course
"How to Write and Profit from your own eBook...
while youre still young enough to enjoy it!"

All the registration page asks for is first name and email address... and this mini-course has generated thousands of subscribers!
So heres the basic formula in a nutshell: Strong promise+ low risk+ high perceived reward= Subscribers
Now, if youd like to build your own list of rabid subscribers, here are 5 sure-fire tips for creating a mini- course that truly kicks butt!
Tip #1 - The Promise
If you want to launch a successful mini-course, target an audience with a specific need and then make them the biggest possible promise you can deliver on.
People are pressed for time and rarely see as much value in something they get for free as opposed to something they pay a lot of money for.
Add to this the fact that the Internet gets more and more crowded everyday and you can see that the best offers are the ones that grab peoples attention by making a benefit- driven promise they cant resist.
Even though you offer your mini-course for free, you still must SELL people on WHY they should pay you with their time and attention.
Example: If you want to do a mini-course on real estate investing, look for the biggest and best promise you can make for people.
Lets look at these various promises for identical mini- course content:
Good: How to make a fortune in foreclosures.
Better: How to find and buy a profitable foreclosure within 2 weeks.
Best: How to find and buy a profitable foreclosure property in your area within 2 weeks - using none of your own money!
** The promise you make has everything to do with whether or not people sign up. IMPORTANT: After they sign up, make sure you deliver on the promise.
Tip #2 - Dont reinvent the wheel
Look for existing content - your own or other peoples - you can adapt directly or indirectly into the mini-course.
Hey, I understand youre busy... Im busy too!
Why would you want to spend 2 days coming up with all the content for your mini-course if you already have past information you can adapt!
If you dont have any existing material, then find someone else who has written an article and use that for part of your mini-course - with their permission of course.
Youd be surprised at all the pieces of the puzzle that are out there independently which you could combine into a great mini-course without nearly the mountain of effort you might expect.
Tip #3 - Give yourself lots of chances to make money
One way to build more value into your mini-course and make sure people hang onto your messages instead of deleting them is to put lots of quality links into your mini-course.
This allows people to get additional information on specific aspects of the mini-course.
Some of those links can be to free resources, others to resources where you earn an affiliate commission, and still others to your own products and services.
The more links you have that actually contribute to your students learning the subject of your mini-course and fulfilling the promise you made to get them to sign up, the better your chances of them clicking those links.
If you create lessons people save for future reference because they have great links in them, youll make more money!
For an example look no further than your "in-box"! Almost everybody has email messages theyve saved from other people because they contain links to sites you want to use now or access in the future.
Tip #4 - Build anticipation for the next message
If youre going to take the time to put together the mini- course, wouldnt it be great of the majority of people who subscribed actually read your messages!
If you want to launch a successful mini-course, youve got to rise ABOVE the noise of all the other email messages people receive every single day.
One way to do this is to always end each lesson with a small "ad" or excitement builder for the next message. You do this by really playing up a big benefit theyll receive as a result of reading the next message you promise to send them.
Heres an example:
"The next and final installment in this mini-course will give you five tips for how to get 10,000 visitors to your website without spending a dime on pay-per-click traffic! So stay tuned for the next lesson in 2 days..."
Its a simple, yet very powerful way to build anticipation for the next message into EVERY message you send.
This simple step helps make them look forward to the next message so it gets read... not trashed!
Tip #5 - Tell them what they dont know!
If youre using the mini-course to promote a product that covers a much "bigger picture" of the topic as a whole, constantly remind people that the mini-course is just a "tiny piece" of the whole product.
Remind them of what else they need to know and tell them if they buy the product then theyll get this benefit, and that benefit, and even more specific information.
Remember, you didnt publish this mini-course to practice your typing skills! You are in this to make money, to get subscribers, and to make sales!
Once you deliver quality content that gives people a real taste of whats in store when they actually purchase, then its time to close the sale... you deserve it!

About The Author

Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use fr^e articles to quickly drive thousands of targeted visitors to your website or affiliate links...
Need MORE TRAFFIC to your website or affiliate links "Turn Words Into Traffic" reveals the secrets for driving Thousands of NEW visitors to your website or affiliate links... without spending a dime on advertising! Click Here> http://www.turnwordsintotraffic.com

23Feb/100

10 First Rate Tips To Getting More Ezine Subscribers – Affiliate Programs

10 First Rate Tips To Getting More Ezine Subscribers
Ken Hill

1. Submit your ezine to ezine directories.

Ezine directories attract people interested in subscribing to ezines that provide them with information about their interests such as marketing, affiliate programs, gardening, or staying healthy.

In addition, ezine directories will help you to find people to buy advertising in your publication as well as other publishers who would like to swap ads or do a joint venture with you.

2. Promote your ezine in your signature file. Include a couple lines of promotion for your ezine in addition to the other information in your sig file.

3. Add a subscription box for your ezine on every page of your site. This will ensure that whatever page your visitors enter your site from, they will be able learn about your ezine and subscribe to your publication.

4. Provide a bonus for subscribing to your ezine such as an ebook, report, tutorial, marketing course, or access to your subscribers only membership site.

Mention your bonus when promoting your ezine on your site, in your signature file, and when submitting your publication to ezine directories.

5. Buy classified ads or sponsor ads for your publication in ezines that you are already subscribed to and enjoy reading.

Also search ezine directories for ezines that reach your target market and offer reasonable advertising rates.

6. Swap ads with other ezine publishers. Be specific when asking for your ad swap. Clearly define where you will place the other publishers ad and ask the other publisher to place the same ad for you.

Also ask for confirmation of your ad and a copy of the issue your ad will run in, and provide the other publisher with a copy of her ad and a copy of the issue you run her ad in.

To get the most out of your swaps trying swapping ads for at least 3 issues in a row and track your swaps, so that you will be able to pinpoint which ads and ezines give you the best response.

7. Use your articles to promote your ezine. Add a resource box that advertises your ezine to articles that youve written and run in your ezine or write articles specifically for promoting your ezine.

Next submit your articles to other ezine publishers, to article directories, and to article announcement lists.

8. Use autoresponders to promote your ezine to your visitors. Make sample issues of your ezine available by autoresponder or use your autoresponders to create an archive of all your past issues.

9. Publish testimonials/endorsements for your ezine on your site. If youve received tons of these for your ezine, use an autoresponder to deliver them to your visitors.

10. Swap recommendations with other ezine publishers. You could swap recommendations where the other publisher puts her recommendation of your ezine in her own words while you do the same for her.

You could also publish a recommended ezines section if you wanted to swap recommendations with several other ezines interested in swapping recommendations with each other.

About The Author

Article Copyright by writer, Ken Hill. Save Money With Affordable Email List Hosting! Fast, easy and cost effective email delivery to your lists. Youll increase your sales while reducing your investment! Get your First 30 Days F-REE! Learn more now at: http://www.scstats.com/r.cfmi=5343

22Feb/100

Building a HUGE List of Loyal Opt-in Subscribers – Marketing

Building a HUGE List of Loyal Opt-in Subscribers
Glen Hopkins

First of all, subscribers are not just subscribers, they are YOUR customers! If you treat your subscribers well, they will be your customers for life. What does this mean Well ezines are all about one to one marketing.
One to one marketing is relationship marketing. Your job is to continually build and foster your relationship with your subscribers. As your relationship builds, so will the trust and loyalty your subscriber has for you. As this happens you create an increasing amount of permission to sell them your products -- products that provide solutions to their problems.
To learn more about permission marketing, I suggest reading Seth Godins book, "Permission Marketing". It taught me a great deal about how to build relationships with my customers.
So now you know how to treat your subscribers -- err, I mean customers, now what you need to do is get them!
There are several ways to increase your subscribership including:
*Pay Per Search Engines:
*Pay Per Search Engines like http://www.overture.com are a great way to bring targeted traffic to your site. They charge a minimum of 5 cents per search term. For example, if you have a website that sells lamps, you might purchase search terms like lamp, light, desk lamp, light bulbs, etc. For each of these terms you are bidding for the position of your listing on the search engine -- highest bidders are at the top.
If you want to pay less that 5 cents per search term, try http://www.kanoodle.com They start at just 1 cent per search term!
*Google AdWords
Googles AdWords is another form of pay per click advertising. With their massive reach, they can repeatedly deliver a ton of targeted leads for you. http://www.google.com/ads/
*Ezine Advertising:
When you advertise in ezines target your marketing as much as possible by choosing content related ezines. For example, to sell our lamps we might choose an interior decorating ezine but not a sports related ezine.
If you choose this method, ask the owner of the ezine to test and endorse your product. This will do wonders for your conversion ratio because the readers trust the ezine owners opinion one to one marketing --remember
You can find the perfect ezine for your needs in minutes using the Directory of Ezines at: http://www.directoryofezines.com You can reach over 27 million readers in the ezines listed in the DOE. The time youll save is well worth the very small fee they charge for access to their searchable database.
*Banner Advertising:
Although available, it is not recommended due to the poor conversion rates they offer. If you advertise on anyones website, make sure it is a text based advertisement.
* Pay Per Subscriber Services:
Are arguably *the* best method of attaining a HUGE customer base in a short period of time. Pay Per Subscriber Services like ListOpts List Builder, can collect as many as 2,000 opt- in subscribers for you every day! The benefit of such a service is that it offers a 100% return on investment ROI. No other method offers this. And because of the 100% ROI it provides, you save a great deal of valuable time and aggravation attempting to track your results.
I recommend you use all of the above methods other than banner advertising due to the poor conversion ratios. In particular, I recommend Adwords advertising at http://www.google.com and ListOpt.coms List Builder Service at http://www.listopt.com
Go ahead and check out these sites and services now. The sooner you do, the sooner youll start generating more revenues.

About The Author

This article may be reprinted with the following attachment:
Glen Hopkins is the director of ListOpt Publications Inc. If youre looking to build your newsletter subscriber base quickly, easily and inexpensively, visit Glen at: http://www.listopt.com and learn what hundreds of other publishers are saying about ListOpts amazing List Builder service.