One of the fastest ways to develop, build, and grow your own list of subscribers is to develop a "mini" course with an incredibly compelling promise.
I have personally used "mini" courses to build lists of several thousand subscribers in as little as a week.
A "mini" course is simply a series of e-mails where you teach people a specific skill, set of skills, or reveal other information they really want to know.
In the process of providing this focused, valuable information, you prove to your subscribers that you are THE expert in a particular area - and, you also encourage people to pay you to get even BETTER information from ebooks and information products youve either written or recommend.
An example of a "mini" course offer Ive used with great success is the free mini course at www.7dayebook.com that appears in the exit pop up window when you leave the site. The promise of this "mini" course is strong and compelling. Heres what it says...

FREE eBook Mini-Course
"How to Write and Profit from your own eBook...
while youre still young enough to enjoy it!"

All the registration page asks for is first name and email address... and this mini-course has generated thousands of subscribers!
So heres the basic formula in a nutshell: Strong promise+ low risk+ high perceived reward= Subscribers
Now, if youd like to build your own list of rabid subscribers, here are 5 sure-fire tips for creating a mini- course that truly kicks butt!
Tip #1 - The Promise
If you want to launch a successful mini-course, target an audience with a specific need and then make them the biggest possible promise you can deliver on.
People are pressed for time and rarely see as much value in something they get for free as opposed to something they pay a lot of money for.
Add to this the fact that the Internet gets more and more crowded everyday and you can see that the best offers are the ones that grab peoples attention by making a benefit- driven promise they cant resist.
Even though you offer your mini-course for free, you still must SELL people on WHY they should pay you with their time and attention.
Example: If you want to do a mini-course on real estate investing, look for the biggest and best promise you can make for people.
Lets look at these various promises for identical mini- course content:
Good: How to make a fortune in foreclosures.
Better: How to find and buy a profitable foreclosure within 2 weeks.
Best: How to find and buy a profitable foreclosure property in your area within 2 weeks - using none of your own money!
** The promise you make has everything to do with whether or not people sign up. IMPORTANT: After they sign up, make sure you deliver on the promise.
Tip #2 - Dont reinvent the wheel
Look for existing content - your own or other peoples - you can adapt directly or indirectly into the mini-course.
Hey, I understand youre busy... Im busy too!
Why would you want to spend 2 days coming up with all the content for your mini-course if you already have past information you can adapt!
If you dont have any existing material, then find someone else who has written an article and use that for part of your mini-course - with their permission of course.
Youd be surprised at all the pieces of the puzzle that are out there independently which you could combine into a great mini-course without nearly the mountain of effort you might expect.
Tip #3 - Give yourself lots of chances to make money
One way to build more value into your mini-course and make sure people hang onto your messages instead of deleting them is to put lots of quality links into your mini-course.
This allows people to get additional information on specific aspects of the mini-course.
Some of those links can be to free resources, others to resources where you earn an affiliate commission, and still others to your own products and services.
The more links you have that actually contribute to your students learning the subject of your mini-course and fulfilling the promise you made to get them to sign up, the better your chances of them clicking those links.
If you create lessons people save for future reference because they have great links in them, youll make more money!
For an example look no further than your "in-box"! Almost everybody has email messages theyve saved from other people because they contain links to sites you want to use now or access in the future.
Tip #4 - Build anticipation for the next message
If youre going to take the time to put together the mini- course, wouldnt it be great of the majority of people who subscribed actually read your messages!
If you want to launch a successful mini-course, youve got to rise ABOVE the noise of all the other email messages people receive every single day.
One way to do this is to always end each lesson with a small "ad" or excitement builder for the next message. You do this by really playing up a big benefit theyll receive as a result of reading the next message you promise to send them.
Heres an example:
"The next and final installment in this mini-course will give you five tips for how to get 10,000 visitors to your website without spending a dime on pay-per-click traffic! So stay tuned for the next lesson in 2 days..."
Its a simple, yet very powerful way to build anticipation for the next message into EVERY message you send.
This simple step helps make them look forward to the next message so it gets read... not trashed!
Tip #5 - Tell them what they dont know!
If youre using the mini-course to promote a product that covers a much "bigger picture" of the topic as a whole, constantly remind people that the mini-course is just a "tiny piece" of the whole product.
Remind them of what else they need to know and tell them if they buy the product then theyll get this benefit, and that benefit, and even more specific information.
Remember, you didnt publish this mini-course to practice your typing skills! You are in this to make money, to get subscribers, and to make sales!
Once you deliver quality content that gives people a real taste of whats in store when they actually purchase, then its time to close the sale... you deserve it!

About The Author

Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use fr^e articles to quickly drive thousands of targeted visitors to your website or affiliate links...
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1. Submit your ezine to ezine directories.

Ezine directories attract people interested in subscribing to ezines that provide them with information about their interests such as marketing, affiliate programs, gardening, or staying healthy.

In addition, ezine directories will help you to find people to buy advertising in your publication as well as other publishers who would like to swap ads or do a joint venture with you.

2. Promote your ezine in your signature file. Include a couple lines of promotion for your ezine in addition to the other information in your sig file.

3. Add a subscription box for your ezine on every page of your site. This will ensure that whatever page your visitors enter your site from, they will be able learn about your ezine and subscribe to your publication.

4. Provide a bonus for subscribing to your ezine such as an ebook, report, tutorial, marketing course, or access to your subscribers only membership site.

Mention your bonus when promoting your ezine on your site, in your signature file, and when submitting your publication to ezine directories.

5. Buy classified ads or sponsor ads for your publication in ezines that you are already subscribed to and enjoy reading.

Also search ezine directories for ezines that reach your target market and offer reasonable advertising rates.

6. Swap ads with other ezine publishers. Be specific when asking for your ad swap. Clearly define where you will place the other publishers ad and ask the other publisher to place the same ad for you.

Also ask for confirmation of your ad and a copy of the issue your ad will run in, and provide the other publisher with a copy of her ad and a copy of the issue you run her ad in.

To get the most out of your swaps trying swapping ads for at least 3 issues in a row and track your swaps, so that you will be able to pinpoint which ads and ezines give you the best response.

7. Use your articles to promote your ezine. Add a resource box that advertises your ezine to articles that youve written and run in your ezine or write articles specifically for promoting your ezine.

Next submit your articles to other ezine publishers, to article directories, and to article announcement lists.

8. Use autoresponders to promote your ezine to your visitors. Make sample issues of your ezine available by autoresponder or use your autoresponders to create an archive of all your past issues.

9. Publish testimonials/endorsements for your ezine on your site. If youve received tons of these for your ezine, use an autoresponder to deliver them to your visitors.

10. Swap recommendations with other ezine publishers. You could swap recommendations where the other publisher puts her recommendation of your ezine in her own words while you do the same for her.

You could also publish a recommended ezines section if you wanted to swap recommendations with several other ezines interested in swapping recommendations with each other.

About The Author

Article Copyright by writer, Ken Hill. Save Money With Affordable Email List Hosting! Fast, easy and cost effective email delivery to your lists. Youll increase your sales while reducing your investment! Get your First 30 Days F-REE! Learn more now at: http://www.scstats.com/r.cfmi=5343

First of all, subscribers are not just subscribers, they are YOUR customers! If you treat your subscribers well, they will be your customers for life. What does this mean Well ezines are all about one to one marketing.
One to one marketing is relationship marketing. Your job is to continually build and foster your relationship with your subscribers. As your relationship builds, so will the trust and loyalty your subscriber has for you. As this happens you create an increasing amount of permission to sell them your products -- products that provide solutions to their problems.
To learn more about permission marketing, I suggest reading Seth Godins book, "Permission Marketing". It taught me a great deal about how to build relationships with my customers.
So now you know how to treat your subscribers -- err, I mean customers, now what you need to do is get them!
There are several ways to increase your subscribership including:
*Pay Per Search Engines:
*Pay Per Search Engines like http://www.overture.com are a great way to bring targeted traffic to your site. They charge a minimum of 5 cents per search term. For example, if you have a website that sells lamps, you might purchase search terms like lamp, light, desk lamp, light bulbs, etc. For each of these terms you are bidding for the position of your listing on the search engine -- highest bidders are at the top.
If you want to pay less that 5 cents per search term, try http://www.kanoodle.com They start at just 1 cent per search term!
*Google AdWords
Googles AdWords is another form of pay per click advertising. With their massive reach, they can repeatedly deliver a ton of targeted leads for you. http://www.google.com/ads/
*Ezine Advertising:
When you advertise in ezines target your marketing as much as possible by choosing content related ezines. For example, to sell our lamps we might choose an interior decorating ezine but not a sports related ezine.
If you choose this method, ask the owner of the ezine to test and endorse your product. This will do wonders for your conversion ratio because the readers trust the ezine owners opinion one to one marketing --remember
You can find the perfect ezine for your needs in minutes using the Directory of Ezines at: http://www.directoryofezines.com You can reach over 27 million readers in the ezines listed in the DOE. The time youll save is well worth the very small fee they charge for access to their searchable database.
*Banner Advertising:
Although available, it is not recommended due to the poor conversion rates they offer. If you advertise on anyones website, make sure it is a text based advertisement.
* Pay Per Subscriber Services:
Are arguably *the* best method of attaining a HUGE customer base in a short period of time. Pay Per Subscriber Services like ListOpts List Builder, can collect as many as 2,000 opt- in subscribers for you every day! The benefit of such a service is that it offers a 100% return on investment ROI. No other method offers this. And because of the 100% ROI it provides, you save a great deal of valuable time and aggravation attempting to track your results.
I recommend you use all of the above methods other than banner advertising due to the poor conversion ratios. In particular, I recommend Adwords advertising at http://www.google.com and ListOpt.coms List Builder Service at http://www.listopt.com
Go ahead and check out these sites and services now. The sooner you do, the sooner youll start generating more revenues.

About The Author

This article may be reprinted with the following attachment:
Glen Hopkins is the director of ListOpt Publications Inc. If youre looking to build your newsletter subscriber base quickly, easily and inexpensively, visit Glen at: http://www.listopt.com and learn what hundreds of other publishers are saying about ListOpts amazing List Builder service.

As editor/publisher of Book Promotion Newsletter, I am fortunate in having an eclectic group of subscribers who number in the thousands. The ezine is interactive and subscribers are encouraged to share their innovative marketing techniques.
Since starting the ezine in March 2003, I have learned a great deal about the do

1. Place testimonials for your ezine on your site.
Your testimonials will help you to increase your circulation by showing your visitors how your ezine has helped your subscribers.
2. Give your visitors the chance to see what your ezine is all about before subscribing.
For instance, you could provide an archive of your past issues on your site or you could make a sample issue available by autoresponder.
3. Write articles.
Your articles will increase your subscriptions by showing people that are unfamiliar with your ezine what kind of valuable content they can expect from you.
Promote your articles by submitting them to article directories, article announcement lists, and also to ezine publishers directly.
4. Swap articles with other ezine publishers and webmasters.
Publish other ezine publishers articles in your ezine in exchange for those publishers running your articles in their ezines.
This can help you to successfully increase your subs by getting your articles run in targeted ezines on a regular basis.
You can also participate in ad swaps where you post other publishers or webmasters articles on your site in exchange for them doing the same for you.
In addition, to helping you get more subscribers, these swaps can help you to keep your site updated with new content and increase your search engine rankings by increasing the number of reciprocal links you have.
5. Add bonuses for subscribing to your ezine.
Your bonuses will help you to successfully get more subscribers by giving your visitors an incentive for joining your ezine.
Increase the value your visitors place on your bonuses by adding an honest dollar amount to them, by telling your visitors the benefits they provide, or by telling your visitors how many people have already received them.
6. Swap advertising space with other ezine publishers.
Your ad swaps will give you an excellent way to increase your subscriptions at no cost. When possible, swap your ads for at least three issues in a row to maximize the number of new subscribers you get.
7. Swap "thank you" page ads.
Promote other related but non competing ezines on the page your new subscribers are taken to after subscribing to your ezine in exchange for those publishers doing the same for you.
This will give you a powerful way to continue to increase your subscriptions for as long as the other ezines are published.
8. Swap welcome message ads.
Like your "thank you" page ads, this type of swap can give you very good ongoing promotion of your ezine. The main difference is that not everyone that subscribes to your ezine will read your welcome email while all your new subscribers will be directed to your "thank you" page.
9. Swap recommendations with other ezine publishers.
You could recommend another publishers ezine within your ezine in your own words in exchange for that publisher doing the same for you.
You could also swap recommendations in your welcome message or on your "thank you" page.
In addition, you could run a recommended ezines section in every issue where you recommend a few or several other ezines in exchange for those publishers doing the same for you.
10. Submit your ezine to ezine announcement lists and ezine directories.
Your submissions will provide you with an easy way to start getting more new subscribers.
Getting your ezine listed in ezine directories can also help you to find more people who would like to purchase advertising in your ezine as well as more publishers who would like to do a joint venture with you.

About The Author
Article by writer, Ken Hill. Would You Like To Publish Your Own Successful Ezine Get Affordable Email List Hosting at: http://www.netpromarketer.com/sf.html FREE 30 day trial. For more articles by Ken Hill visit: http://www.netpromarketer.com

Email newsletters and ezines can be extremely profitable for their owners, providing that their newsletter has subscribers, the more the better. Without a large number of subscribers your going to have a tough time making money when the only recipient of your ezine is

1. Swap ads with other ezine publishers.
Swap sponsor, feature, classified or solo ads with publishers who have subscribers targeted to be interested in what your ezine covers.
This will provide both you and the other publisher with a terrific way to get more subscriptions at no cost.
When choosing ezines to swap ads with, pick ezines that offer content that your new subscribers would be interested in, but not ezines that compete directly with you.
2. Write articles.
Your articles will give you a powerful way to get more new subscribers through your resource box at the end of your articles.
Submit your articles to article directories, article announcement lists and also to ezine publishers looking for articles to run in their ezines.
You could also create a list that announces when youve written a new article or articles to get more publishers to run your articles on a regular basis.
3. Create an ebook compilation of your articles and use it as a bonus for subscribing to your publication.
Multiply the number of subscriptions you get from your ebook by letting other ezine publishers use it as a bonus for subscribing to their ezines.
You can also let people rebrand your ebook with a link to their site or ezine to get more people to offer your ebook as a bonus or on their sites.
4. Swap recommendations with other ezine publishers.
You could recommend another publishers ezine in your own words to your subscriber base in exchange for her doing the same for you.
You could also run a recommended ezines section in each issue or recommend other publishers ezines on your "thank you" page or in your welcome message in exchange for the same to get long term promotion of your ezine.
5. Submit your ezine to ezine directories.
Your submissions will get your ezine noticed by people interested in the topic your ezine covers.
Submitting your ezine to ezine directories can also help you find more advertisers for your ezine and also other publishers who would like to participate in joint ventures with you.
6. Use ezine announcement lists to promote your ezine.
Many ezine announcement lists allow you to post ads for your ezine on a weekly or monthly basis giving you an easy way to successfully promote your ezine on an ongoing basis.
7. Make a sample issue available on your site or by autoresponder.
Your sample issue will increase your subscriptions by providing your visitors with a taste of the quality content to be found in your ezine.
8. Use your signature file to promote your ezine.
Add a signature file that promotes your ezine to your outgoing emails and also to your posts to discussion lists or online forums.
9. Purchase advertising in other ezines.
Run your ad in ezines that you enjoy and reach your target audience or search ezine directories for ezines that offer good advertising rates.
Place your ad for at least three issues in a row as repetition will help you get the most new subscribers from your ads.
10. Place f~ree ads in other ezines.
Many ezine publishers allow their subscribers to place a f~ree ad on a weekly, monthly or per issue basis as a benefit to subscribing to their publications.
Track your f~ree ads so that youll know which ad copy produces the greatest results and which ezines would be good choices to pay for advertising in or swap ads with.

About The Author

Article by writer, Ken Hill. Do You Publish an Ezine Want more subscribers Put your ezine promotion on autopilot with this must have ezine promotional tool. Over 1600+ places to promote your ezine. Find out more now at: http://netpromarketer.com/ea.html