DocuMAX The source for information

16Feb/100

10 Super Offers That Build Up Sales – Marketing

10 Super Offers That Build Up Sales
Ken Hill

The following special offers, deals and bonuses will help you to successfully increase your sales:

1. Offer a coupon.

You could have people follow a special link or enter a special code to redeem your coupon.

2. Offer free shipping.

You could offer a limited time free shipping deal, or you could offer free shipping on orders over a specified amount.

3. Offer a buy one get one free deal or a buy two and get one free deal.

You could use this kind of offer to get more people to purchase products from you or buy advertising from you.

4. Offer a special lower price if your visitor buys two of your products together.

5. Offer a free consultation as a bonus.

Depending on your product, you could offer to consult your customer on her ad copy, marketing plan, e-zine, or web site.

6. Offer a transcript of one of your web casts as a bonus.

Increase the value your visitors place on your transcript by telling them how much it would be worth if you were to charge for it.

7. Offer an ebook as a bonus.

Offer an ebook that is either available exclusively through you or that is hard to find as a bonus.

8. Offer a free trial.

You could offer a free 30 day trial of your web hosting, blog hosting, or affiliate program software.

9. Offer a free sample.

You could mail your visitors a sample of your nutritional or cosmetic product.

You could also send them a free dvd in your series of dvd tutorials, or a sample of your candies, spices, teas or coffees.

10. Offer free software.

Create a powerful incentive by offering software that complements your product as a bonus.

For example, if you sell a manual on ebook publishing, you could offer a free ebook compiler as a bonus.

About The Author

Article by Ken Hill. Want more valuable tips Visit Kens article directory at: http://www.netpromarketer.com or visit Ken at http://www.netpromarketer.com/blog.html for effective marketing and e-zine publishing tips.

15Feb/100

How To Super Charge Your Affiliates – Affiliate Programs

How To Super Charge Your Affiliates
Stephen Warren

In my article "Affiliate Marketing What Is It And Why Use It", I stated that only 5% of your affiliates will do 95% of the sales. If you dont follow this guide, you might not even get that.

If you want to make your affiliates more productive, then you must make it as easy as possible to get them to do what you want them to do.

Provide them with as much help as you can, leave no questions unanswered, do as much for them as you can, so they can literally just tell people about you, your product or your service.

Provide them with banners, link text and example ads, this way they can just do a copy and paste and BAM, all their work is done If that is all they want to do. However super affiliates will do much more than this, and thus require more care. I will talk about super affiliates in a separate article though.

Many affiliate programs just let the affiliate join then leave them on their own. This is great if you want an army of affiliates who will do nothing for you, but how many people want that

What you want is an army of people actively going out and telling people about how great you and your website are. This will ultimately lead to more sales.

How To Do It

When you create an affiliate program, you must teach each individual affiliate what you want them to do, spell it out nice and clear. Then tell them HOW you want them to do it.

This might sound like a lot of work, but not necessarily so. You could just do the above, and put it into an autoresponder.

That way, whenever a new affiliate signs up, they will receive a handy dandy guide, giving them all the information they need so that they can start right away.

Also, its a great idea to include an FAQ Frequently Asked Questions. This will make it much easier for them to understand what you want them to do. Be sure to list every possible question that could pop into their heads, this will also reduce the amount of email support you have to carry out.

About The Author

Stephen Warren is the creator and webmaster of http://www.marketershandbook.com, a completely free business and marketing resource which anyone may use.

freeserve.net@swarren30.fsnet.co.uk

12Feb/100

Super Bowl 2004: Silly or Boring – Recreation

Super Bowl 2004: Silly or Boring
David Leonhardt

If you watched the Super Bowl, you know that Janet Jackson revealed one of two things. She revealed how silly and paranoid otherwise normal human beings can get. Unfortunately, she did not reveal how bored we have become with run-of-the-mill celebrity nudity. Had she revealed both things, like most celebrities, we probably would still be yawning.
Lets do the math. There are 6,517 celebrities, according to the Celebrity Census Bureau, applying the official "celebrity accounting method".
Of those, 86.5* are "revolting", again using the CCBs "celebrity accounting method", so nobody really wants to pay attention to their finer details.
Of the remaining 6,430.5 celebrities, 3,729.5* are male, using no particular accounting method. Who cares if they flash their front bumpers
Of the remaining 2,701, 2100 pose in their birthday suits often, usually after their plastic surgeon makes a regularly scheduled emergency house call.
Of the remaining 601, just 79 have yet to wear their birthday suits in public, leading to persistent rumors of an undercover plot.
In February, 2004, the plot was uncovered. Janets Jacksons exposure became the all-time top Internet search -- surpassing even the September 11 attack on America. Even Osamas sinister terrorists could not banish Americans to cyberspace as effectively as Janet Jackson, who obviously found a way to evade pop-up blockers.
Fortunately, nobody died from Janet Jacksons stunt. If only we could convince Osama to adopt the "Janet Jackson Method" in the future, we would all be much safer.
Which brings me to the point of this article: whats the big deal Celebrity # 2623 reveals that she is almost as feminine as her brother. Big whoop-dee-do.
The Grammy Award organizers imposed a ten-second audio delay to prevent other celebrities from also seeking publicity. What! Isnt that what celebrities do Isnt that their contribution to society Garbage collectors collect garbage so we dont die of disease. Farmers grow food so we dont die of starvation. Celebrities seek publicity so we dont die of boredom.
Maybe its just me, but I didnt know that part of the body had an audio track.
If they institute a ten-second audio delay, they should at least make it interesting. I say add a 30-second video delay, too. And why not make it really interesting Im a big fan of audience participation. Why not ask the audience for a one-minute applause delay
Of course, there was the predictable outcry about "the children". That outcry did not extend to the commercials. Like the one about the male potency drug. Or the one with children swearing.
This being a family column, I cant even pick on those commercials, which is the most frustrating torture a humor columnist can endure. Aaaarrrgh!
And did anybody notice what repugnant violence they slipped in around the commercials Football. -- where half the players on each team exist just to bash into half the players on the other team. They are not even supposed to touch the ball. They are strictly there to maintain the required quota of violence. No outcry there.
And what about the streaker Did you notice the security guards chasing him out onto the field so that everyone could get a good look at his birthday suit Why didnt they chase him in the other direction Did they accept a little payola Whos investigating them Wheres the outcry
When Janet Jackson showed just how deep her cleavage runs, where were the security guards A conspiracy, perhaps More payola Or perhaps they knew the difference between full frontal and backal and sidal nudity on the one hand and just a little teasing in the other
If you worry about "the children", why not get your kids decontaminated Turn on a nice, wholesome station whose entire existence is dedicated to serving Americas youth: MTV.
* Michael Jackson

About The Author

David Leonhardt writes the Happy Guy humor column:

http://www.thehappyguy.com/positive-thinking-free-ezine.html

and A Daily Dose of Happiness:

http://www.thehappyguy.com/daily-happiness-free-ezine.html.

He also wrote Climb Your Stairway to Heaven: the 9 habits of maximum happiness:

http://www.thehappyguy.com/happiness-self-help-book.html

and The Get Happy Workbook:

http://www.thehappyguy.com/happiness-workbook.html

Info@thehappyguy.com