The Latest Innovation in Search Engine Algorithms . . . User Popularity – Marketing
The Latest Innovation in Search Engine Algorithms . . . User Popularity
Robin Nobles
For years, the search engines have continued to introduce new factors into their algorithms to make their search results more relevant and to keep savvy search engine marketers from "cracking the system."
Weve seen many ranking factors come and go in importance. For example, years ago, META tags were the key to success, or so we thought. Stick in META tags that were loaded with your keyword phrases, and you were sure to achieve top rankings.
Then, we had keyword weight as a ranking factor. We struggled to determine the keyword weight of our competitors pages, then duplicate that weight in all of the various areas of our pages.
Along came link popularity, and with it, the massive link farms and link exchange programs. Web site owners joined as many as they could in an effort to boost the sheer number of incoming links pointing to their sites.
In the midst of these evolving ranking factors came changes to page components like the title tag. Put your keyword at the beginning of the tag for maximum ranking potential. Oops. Things have changed. Put your keyword as the 3rd and 4th words in the title tag. Wait - lets try the 2nd and 3rd words.
These are just a few of the ranking factors that have come into play over the last several years.
Can you see the potential for problems here
After all, including keywords in your META tags doesnt mean that the page is more relevant for those keywords. Just because you have 12,792 worthless links pointing to your site doesnt mean your site is relevant for your keyword phrase.
Now, were in the middle of another "link popularity" or "link reputation" surge. But the rules have changed. Now, we want sites that are related in content to our site, or authoritative, popular sites in our focus area.
Okay! Now were beginning to get on the right track! After all, if an important, authoritative site in a particular topic area links to your site, it must mean that your site is important and popular for that subject too. Or, if other sites in your subject area link to you, it must mean that your site is truly about that subject as well.
Equally important, or even more so, comes the "link reputation" factor. If enough popular sites in your topic area use your important keyword phrase when linking to you, its telling the search engines that your site is relevant for that keyword phrase. After all, the Web community has deemed to describe your site using that keyword phrase, which is a vote of confidence to the search engines.
Makes sense, except for one small problem. I can have a site thats devoted to wireless Internet connections, and you can have a site thats devoted to kitchen utilities. I can link to your site from mine and use the keyword phrase "kitchen utilities" in the link text. Some of the engines appear to use the link text as the determining factor when deciding link reputation, not the contents of the page pointing to the site. So, two sites that arent related in content whatsoever could potentially help boost the link reputation of each others sites. We may see the engines consider other factors in the near future, such as the contents of the title tag on the page containing the link, which will help solve this potential problem to some degree.
However, when looking at all of the factors listed here so far, do any of them truly prove that the page is relevant to a particular keyword phrase
With relevancy comes a much more stable, trustworthy search engine. When you search for a particular topic, youre assured of getting search results that contain pages with good, solid content related to that keyword phrase.
After all, most people venture onto the Internet looking for information. If we can provide that information in content-rich, valuable pages, weve done the search engines, the users, and ourselves a big favor.
With all of these various ranking factors, what is the one area that is sorely missing
How about a site ranking algorithm based on a combination of content relevancy and user popularity data
"Content" relevancy and "user popularity" arent as easy to manipulate as link popularity, link reputation, or even keyword placement, so the search engine results should certainly be more relevant. After all, anyone who is concerned about relevancy in search engine rankings should want the most relevant pages and sites to rise to the top of the rankings. If our pages arent the most relevant, we have some work to do!
Introducing an Innovative Search Engine Ranking Algorithm
I just learned of a new search engine that actually uses a combination of content relevancy and user popularity to determine rankings. Its called ExactSeek.com.
How does ExactSeek measure user popularity The engine has teamed up with Alexa, which offers a toolbar that measures activity on the Web. By measuring the surfing activity of millions of Alexa users, ExactSeek is able to determine the user popularity and relevancy of Web sites in its index. User popularity is a far more reliable indicator of where Web sites should rank and gives users some input on the search results they see.
Mel Strocen, CEO of Jayde Online, which is the parent company of ExactSeek, says,
"Alexa traffic data will be a strong factor in the ExactSeek ranking algorithm but not the dominant factor, that being page content. Essentially, weve opted to emphasize user popularity over link popularity."
In fact, in an effort to make the results even more relevant, ExactSeek.com will be in flux for the next week or two as they work to determine how much weight to give Alexa traffic data in ranking search results.
The beauty of ExactSeek.com is that the harder you work toward increasing traffic to your Web site by adding new, relevant content, paying for SEO, advertising in various publications, investing in a PPC campaign, etc., the better your rankings will be in ExactSeek.com.
Can User Popularity be Manipulated
I think a better question would be, what search engine results cant be manipulated The key is to consider relevancy and valuable content, which is something that ExactSeek.com has wisely chosen to focus on.
Its true that not everyone uses the Alexa toolbar. However, it does provide results based on an excellent sampling of users on the Web. Plus, user popularity will be more difficult to manipulate than other factors, because it is certainly more difficult to manipulate the surfing public than it is to manipulate the search engines.
Give ExactSeek.com a Try!
ExactSeek.com is innovative in more ways than the way it determines rankings. For example, you can check your sites rankings in the ExactSeek database from a link on the main page of the engine. How convenient!
In Conclusion . . .
As the search engine industry evolves, well begin to see more and more innovations geared toward arriving at relevant search results that arent as easily manipulated as some of the ranking methods in the past. One of those innovations is being put into place now at ExactSeek.com: user popularity combined with content relevancy.
About The Author
Robin Nobles is the Co-Director of Training of Search Engine Workshops with John Alexander. They teach 2-day beginner, 3-day advanced, and 5-day all-inclusive "hands on" search engine marketing workshops in locations across the globe. She also teaches online search engine marketing courses through http://www.onlinewebtraining.com, and she
Exercise and the Time Clock – Diet
Exercise and the Time Clock
Sherri L Dodd
I have to admit that I sometimes find it amusing when someone knows I am a trainer and proceeds to elaborate on the hours that they spend in the gym. One example was a few years back when I was introduced to a nice young women, who proceeded to tell me that she went to the gym twice a day, an hour each time. Unless this second hour was spent in the jacuzzi or making up for lost time due to chatting with fellow gym-goers during the earlier timeslot, I would be leary. Instead of being impressed by her exuberant enthusiasm for working out, my thoughts were that one of those hours might be better spent in a counseling office. Excessive exercising is unsafe and a sign of other deep-rooted problems. So, the question remains how many ticks on the clock should pass before you head for the locker room And what compels a person to go way overboard in their exercise routine
First off, if you are one of our valued clients, you already know that the Mom Looks Great program utilizes the thirty to forty-five minute workout. If you have even an inkling of exercise information in your noodle, you atleast know that even twenty minutes a day can benefit your heart. So why are some people intent on doing more, especially when there are serious consequences
The most common problem with over-exercising is injury to muscles and joints. The idea of regular exercise is to appropriately stress the muscle during exercise. This stress places small tears in the muscle, which upon repair, grow in size and strength, also known as hypertrophy. When the muscle is over-exercised, it goes beyond what is appropriate and can actually damage the muscle. Common areas of injury are legs, feet, back and shoulders as well as joints problems that include knees, ankles, elbows and wrists. This can lead to a lifetime of recurring injuries.
Another negative consequence to over-exercising is the compulsion that usually accompanies it. Eating disorders, such as anorexia, bulimia and other body starving diet tactics are dangerous enough. When you add an addiction of too much exercise to an already detrimental dieting tendency, you are left with the possibility of heart damage from insufficient fuel and nutrients to sustain the workout. While the aforementioned health issues are serious enough, an individual can also develop frequent headaches, loss of coordination and various stomach problems.
Over-exercising is not a physical disorder. While it will affect you physically, it is more of a symptom of depression or other mental illness. And if you think about it, over-exercising, eating disorders, feelings of inadequacy due to poor body image, poor judgment when evaluating priorities are all symptoms of depression. The bottom line here is when your choices begin to compromise your health, happiness or safety it is time to seek out effective counseling.
A lifestyle incorporating exercise is nothing but beneficial in many aspects. People exercise with a goal in mind whether it is to feel better, defuse stress or build muscle. Luckily, in addition to using an appropriate weight intensity during your workout, over-exercising can easily be detected with a simple time evaluation. I advise my clients not to go beyond one hour a day five days a week in a formal gym-type setting; and that is extremely generous. It is also easily controlled when you follow a specific routine. With the Mom Looks Great Fitness Program, you are guided to work different parts of your body throughout the week and have a variety of activities within your exercise regime. And just for good measure, remember that you cannot possibly overdo it by simply strolling your baby in the park or games of tag with your preschoolers. These forms of exercise are most welcome any time.
About The Author
Sherri Dodd is an ACE-certified Personal Trainer and Lifestyle and Weight Management Consultant. She is also the creator and author of Mom Looks Great - The Fitness Program for Post Partum Women. With over fifteen years of exercise experience, she is dedicated to a life of fitness as well as encouraging others to seek healthy habits and a better quality of life.
http://www.momlooksgreat.com/
A Berger Lamp Will Eliminate Odor and Clean The Air! – Home
A Berger Lamp Will Eliminate Odor and Clean The Air!
Mike Yeager
A Berger lamp is different from other types of air fresheners in that a Berger lamp actually eliminates the odor, instead of just masking it. Also, a Berger lamp actively cleans the air, also something normal air fresheners don