The Three Cs of Writing an Excellent all Purpose Headline – Writing
The Three Cs of Writing an Excellent all Purpose Headline
Steven Boaze
Since the headline is the first contact your readers have with your message, it must reach out to them. Promise them a benefit. Tell them how they will be better off if they read the rest of the ad. Use action verbs. Save ten dollars is a stronger heading than Savings of ten dollars because of the verb.
Headlines can be classified into the following five basic types; effective headlines frequently combine two or more of these kinds.
News Headlines
This form tells the reader something he or she did not know before. Using the word news does not make it a news headline. "Now - a copy machine that copies in color" is an example of this type headline.
Advice and Promise Headline
Here you are promising something if the reader follows the advice in your ad. "Switch to Amoco premium, no-lead gasoline, and your car will stop pinging."
Selective Headline
This headline limits the audience to a specific group. For example: "To all gray-haired men over forty." Caution! Be absolutely sure you do not eliminate potential customers with this type of headline.
Curiosity Headline
The intent here is to arouse the readers interest enough to make him or her read the ad. The danger is that this headline often appears "cute" or "clever" and fails in its mission. An example: "Do you have trouble going to sleep at night"
Command or Demand Headline
Watch out for this one as most people resist pushiness, especially in advertising. "Do it now!" or "Buy this today!" This headline generally can be improved by changing to less obtrusive wording such as: "Call for your key to success!"
One common misconception about headlines is that they must be short and easy to understand. This is not always true. Here is a headline that was used extensively in print ads by Ogilvy and Mather for one of their clients: At 60 miles an hour, the loudest noise in this Rolls-Royce comes from the electric clock.
Illustrations
There are three primary reasons for using illustrations in an advertisement.
To attract attention to the ad.
To illustrate the item being featured.
To create a mood in the mind of the reader.
Everyone has heard, A picture is worth a thousand words; in advertising, the illustration frequently helps the reader visualize the benefits promised. You can almost feel the warmth of the tropical sun when you see the photos in January travel ads. Cost and practicality may dictate whether your ad uses photographs, artists drawings or merely canned artwork. Any of these can make the ad more appealing to the readers eye.
Copy
If you follow the three principles of good copy, your ads will be effective:
Good copy should be clear.
Good copy should be crisp.
Good copy should be concise.
Clear, crisp and concise . . . the three Cs of copy writing suggest that the words in your advertising message merely do a good job of communicating. Do not use big words when small words can make your meaning clear. Use colorful, descriptive terms. Use the number of words necessary to make your meaning clear and no more-but also no less! Selecting the right words is critical to the success of the ads. Recent research conducted at Yale University found that the following 12 words are the most personal and persuasive words in our language.
You Discovery Safety
Money Proven Results
Love Guarantee Save
New Easy Health
Notice the overused word free is not on the list.
REMEMBER THAT WHEN YOUR MESSAGE IS PRINTED IN ALL CAPITAL LETTERS INSTEAD OF UPPER- AND LOWERCASE LETTERS, IT IS FAR MORE DIFFICULT FOR THE READER TO FOLLOW AND REMAIN INTERESTED. EVEN IN HEADLINES ALL CAPITAL LETTERS SHOULD BE AVOIDED.
About The Author
Steven Boaze Chairman is The Owner of The Corporate Headquarters Boaze.com Which houses and controls 5 websites including Web Development services. Steven is also the author of "Hidden Secrets To Business Marketing" and "12 Step Remedy To A Successful Ezine" along with numerous articles on Marketing and Advertising published by Boaze Publishing. http://www.boazepublishing.biz
http://www.speedresponderpro.com
Copyright 1998-2003 Boaze.com
owner@boazepublishing.biz
Three Secrets of a Consistent Golf Stroke – Recreation
Three Secrets of a Consistent Golf Stroke
Chuck Evans, G.S.E.D.
"At Last! The "3 Secrets" Of A Consistent Golf Stroke -- Revealed! How You Can "INSTANTLY" Drop Strokes Off YOUR GAME!"
What you are about to read... will change your golfing life forever! What are these three "secrets" If you knew how would they effect your game. These three "secrets" are what the worlds best players do. Every player MUST know these "secrets" if they are to have a powerful, repeating golf stroke.
The problem with the majority of golfers is that they dont know what to do. Oh their friends, well wishers at best, tell them that they are "bending their left arm", "raising up through the shot", "coming over the top" and host of other swing faults. But these are the same people that shoot the same scores you do! What could they possibly tell you that would improve your game
The information you are about to receive is not theory or conjecture but science. Ooooh, you say, this sounds complicated. Well it isnt, it is simply the laws of force and motion that govern our entire lives and day to day living. Once you understand these simply laws your golf game will forever change...for the better!
Secret #1: A Flat Left Wrist
Because the golf stroke involves a golf club, a left arm, and a wrist in between, it is called a "lever system". The left wrist acts as a "hinge pin" much like the old time "flail" used to beat wheat. This "hinge pin" can rotate, cock or uncock but NEVER Bends!
Golfers however routinely bend the left wrist causing the clubhead to reach the ball before the hands do. This causes a "quitting" motion, adds loft to the clubface, points the face to the left of target, makes the clubhead swing upward disrupting the downward motion that ALL good golf shots MUST have. Good players DELOFT the clubface at Impact. Poor players ADD loft to the clubface costing them distance, direction, and trajectory.
A 5 iron, for example, has approximately 8 degrees for "forward lean" when soled properly. At Impact with good players the "lean" is approximately 15 degrees. This turns the 5 iron into a 4 iron. Poor players reach Impact with a "backward" leaning clubshaft thereby ADDING loft and turning the 5 iron into a 6-7 iron!
Secret #2: A Staright Plane Line
You only have two choices when it comes to the swing plane, you are either on or youre off. There is no middle ground!
What exactly is the swing plane The plane is the angle of the clubshaft as it sets at address - period! It is NOT Hogans plane of glass as many would have you to believe. There are only three planes available;
Horizontal - a wall
Vertical - the floor
Inclined somewhere in between
As golfers you and I use the Inclined Plane to swing the club back up and end, down out and forward, up back and in making the Golf Stroke three dimensional.
The clubshaft, actually the sweetspot of the club, may travel to any other plane angle during the swing as long as it DOES NOT cross the base of the plane. Here is a simple way you can know if you are on plane or not. Whichever end of the club is nearest to the ground MUST also point at the base of the plane from horizon to horizon. If neither end is nearer then the clubshaft MUST be horizontal to the ground and parallel to the base of plane.
Secret #3: A Lagging Clubhead
Lag by definition means "trailing". When the clubhead passes the hands coming into Impact there is no "lag". Without "lag" the golf ball cannot be compressed, we cannot hit downward, and we have a tremendous power loss. Clubhead lag promotes a steady and even acceleration giving us a dependable way to control distance.
Look at any picture of your favorite player at Impact. The left arm and clubshaft are in ONE LINE! Never two lines. This means that the player is utilizing "lag". When a ball is struck with "lag" it explodes off the clubface! Without this "lag" the sound turns into one of mush, a soft Impact instead of a driving Impact.
If you follow this outline, learn these three "Secrets" you will be hitting the ball with more compression than you ever thought possible.
For example, a Driver striking a golf ball with a 2 degree "backward" leaning clubshaft at 100 mph with 9.5 degrees of loft produces a launch angle of 6.4 degrees and a carry distance of 230 yards.
By changing Impact to a 2 degree forward leaning clubshaft the player produces a launch angle of 10.4 degrees and a carry of 251 yards. A 21 YARD INCREASE WITHOUT buying a new Driver and simply having clubhead lag!
YOU can improve your game dramatically by following the steps outlined above. Become the best player YOU can be and start winning those 4 way presses! If YOU really want to elevate your game, hit it farther, straighter, and nearer the hole then practice what Ive shared with you.
Chuck Evans, G.S.E.D.
www.chuckevansgolf.com
chuck@chuckevansgolf.com
P.S. Visit our website for more information on how to become the best player YOU can be.
About The Author
Chuck Evans is one of 31 Teaching Professionals worldwide to hold the designation of "Doctorate, Golf Stroke Engineering" and has written numerous instructional articles for all of the major golf publications. Chuck Evans Golf conducts instruction classes for players of all abilties and has spoken to over 200,000 attendees at his seminars and workshops on the science of the golf stroke.
Chuck Evans, G.S.E.D.
c Copyright 2004 by Chuck Evans
chuck@chuckevansgolf.com
Three Ways Flat Rate Conferencing Can Help Grow Your Business – Marketing
Three Ways Flat Rate Conferencing Can Help Grow Your Business
Tom Parker
There is no question that teleconferencing is revolutionizing the way that people do business, both on the Internet and offline.
Internet marketers, coaches, consultants, counsellors, major corporations, even Sunday School teachers are using teleconferencing to stay in contact with their staff, clients, potential customers, and classes without having to set up a meeting place.
Teleconferencing has also added a new dimension to the way people can teach and deliver information over the Internet. Seminars and classes can now be held for hundreds of people at the same time without having to leave their homes. With a preset date and time, people can call a number and either learn more information about a topic or participate in a forum of discussion.
Charges for admission to these types of calls can be anywhere from $20 to $30 up to $100s of dollars for typically one hour.
Three Ways To Boost Your Income And Grow Your Business
Teleconferences can lead to an amazing growth in your income, and credibility as an expert on a given situation. You can also ADD more to your conferencing by utilizing flat rate conferencing.
Flat rate teleconferencing is simply setting up an account for unlimited monthly conference calls for a set rate. By doing so, marketers are seeing exponential growth in both their reach of new customers and as a byproduct, their income.
In watching this use of flat rate telenconferencing among individual marketers, corporate executives, coaches, and consultants I have singled out three ways that flat rate conferencing can lead to added growth and income.
1. Talk As Much As You Want.
Typically the average conference call would last for one hour. But, there are times when the conversation, and/or, meeting would take on a whole new life and 60 minutes just isnt enough time. But, either the call is cut off or the host has to pay extra charges.
With flat rate conferencing you can host your call for as long as you want with no worries of extra charges or disonnections. People are more at ease and can have added time to grasp what is being taught or talked about.
2. No reservations needed.
With regular conference calls you need to reserve your bridge in advance. With flat rate calling, there is no need. You can set up calls wihthin a minutes notice if need be.
This works well with telecommuters and for staff meetings.
3. You can set a conferencing budget.
If you can budget something every month you can use it to grow your income. With flat rate teleconferencing you are able to know every month how much youll be spending on it and know how much youll be earning with it.
If youre using teleconferencing to hold paid seminars or courses you can hold as many as you want each month for the same price.
People Are Learning More And Enjoying It
Teleconferencing has not only changed the way that people do business online, and added a new income avenue, but it has also helped alot of people get started with their own business, changed the way they learn, has helped coaches and counselors give more attention to their clients, and Sunday School teachers lead a lesson to shut ins and people who were on vacation.
And people are enjoying the new option of attending a seminar or class without leaving thier home.
Flat rate conferencing is going to add a new way for people to experience this more often and give businesses, and teachers, a new tool to reach more people.
About The Author
Tom Parker has put together a website to help people who want to host a teleconference or class, and has made it affordable for everyone! http://www.affordableconferencing.com is your place for reliable, affordable, reservationless teleconference lines for easy hosting. Go and check out the rates and get your conference started today! http://www.affordableconferencing.com/flat_rate_conferencing.htm
conf@anytimeconferencing.com